David Grossman

[David Grossman @dmgrossman]

@flem333 @SarAEsQMd @PicturesFoIder @grok I think the driver may have stalled it or had trouble shifting into second which made them sit in that intersection too long to “thread the needle.” Classic case of actual driving skill not living up to the car making you feel like you’re an F1 driver. “Illusory Superiority.”

[David Grossman @dmgrossman]

Leaders should do everything they can to help their teams find meaning in the work. When employees feel their work matters, they produce better work, delve into passion projects, and innovate more.

@HarvardBiz #Innovation #Meaning

[Harvard Business Review @HarvardBiz]

Finding meaning starts with awareness. https://t.co/YJkwNNkeNb

[David Grossman @dmgrossman]

Digital twins are inviting discussions on identity, technology, & the evolving relationship between content creators and audiences. These avatars have exciting potential, but they bring up a lot of ethical issues.
@WhoIsAlexPerry #CreatorEconomy https://t.co/R2OLW5ss39

[David Grossman @dmgrossman]

Content creators are struggling to find their place in the entertainment industry, particularly amid ongoing strikes.

This moment invites us to reimagine the essence of entertainment, influence, and culture at large.

#CreatorEconomy @nytimes

[The New York Times @nytimes]

SAG-AFTRA recently ruled that influencers who engage in promotion for the Hollywood studios it is striking against would be ineligible for membership. That has left content creators confused, frustrated and conflicted about passing up on lucrative deals. https://t.co/yZBvYIRvP6

[David Grossman @dmgrossman]

AI is evolving rapidly - this collection of articles from @Backstage contains all the information you need to stay up-to-date about its influence.

At the end of the day, AI can't replace human empathy and creativity. https://t.co/cD1gBduQeo

[David Grossman @dmgrossman]

What does the future of influencer marketing look like on Threads?

@BusinessInsider shares insights from influencers and content creators about their Threads experiences. One creator shared that posting links was easier compared to Instagram stories.

[Business Insider @BusinessInsider]

Influencer marketing is already making its way over to Threads. Here's what brands and agencies are testing. https://t.co/SRVdiMrflp

[David Grossman @dmgrossman]

"New research shows that brands leading the way in creator marketing investment are pulling ahead of competitors in nearly every #KPI measured."

@TimSovay explains why brands that are investing in creator marketing are beating their competitors. https://t.co/TdVflOw7A0

[David Grossman @dmgrossman]

All brands need fun, new, unique content. The @Backstage talent database is an essential tool for brand marketers to find versatile, diverse, experienced creators to transform how they create and use content. https://t.co/0IXMmBF0rs

[David Grossman @dmgrossman]

Have you hopped on the Threads train yet?

Meta's recent launch of a Twitter-esque platform has caused quite a stir. @claresduffy offers a full breakdown of Threads and its potential. https://t.co/kIUa4nfG2F

[David Grossman @dmgrossman]

Leaders are always trying to organize teams around productivity. But these efforts can lead to "productivity theater," where employees engage in performative work. @StephanieVozza offers advice on how to address performative work on your team. https://t.co/yuPIPnwOnc

[David Grossman @dmgrossman]

Over 90% of content creators regularly use AI, and brands are encouraging it!

But as this technology grows, brands are looking to implement a level of transparency regarding the use of AI. @martabiino shares the challenges AI content regulation could pose.

[Business Insider @BusinessInsider]

Efforts to label AI content in influencer marketing are gaining steam, but industry insiders warn regulation will face hurdles https://t.co/Cl4B9wMm3Q

[David Grossman @dmgrossman]

TikTok wants to repair its relationship with creators. The platform is seeking to meaningfully compensate creators for longer-form content through the Creativity Program Beta program. @iamsternlicht outlines how the change is inspiring creators. https://t.co/CwoWgINodM

[David Grossman @dmgrossman]

@Amplitude_HQ @Backstage Woot! Woot! Go, Madison!

[David Grossman @dmgrossman]

@TheOutlawedMime @DubbyEnergy @Backstage Congrats! So glad Backstage was able to help you land your first sponsor!

[David Grossman @dmgrossman]

@BrandonPlantz @Backstage Thanks for using Backstage, Brandon! I'm always thrilled to hear about makers like you who are using and benefiting from our platform.

[David Grossman @dmgrossman]

"Once you master content creation, you can increase brand awareness, better engage with your audience, and drum up more interest in your brand’s services or products."

@annakeizer offers a step-by-step guide for becoming a successful content creator. https://t.co/dUNt9MGX9L

[David Grossman @dmgrossman]

@diegoluna_ @Backstage Thank you for sharing yourself with us, Diego!!

[David Grossman @dmgrossman]

.@Unilever has launched a new program that focuses on the inclusion of content creators with disabilities. 62% of creators with disabilities are interested in working in advertising, but 73% feel left out or left behind entirely. https://t.co/8Lon196ydv

[David Grossman @dmgrossman]

What do you know about nanoinfluencers?

Nanoinfluencers are a cost-effective option that can produce big results. @heystephanie explains how these influencers are making big money, while also making an impact. https://t.co/bkDau1yRN2

[David Grossman @dmgrossman]

Consumers want authenticity. Content creator marketing has become the standard for connecting with consumers the way they expect. Ready Set is a high-performing social media ad agency that gets it. https://t.co/b1A5rkcP0H