Safe Doline

[Zach @viewswithzach]

Selling digital products with AI Avatars on YouTube is like buying bitcoin in 2017

[Shaun Eng @shauneng]

What Ecom customers want in Q4:
⠀
October: to show who they are
November: family and belonging
December: gifts that arrive before Christmas
January: a fresh start
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Most brands run the same angle through all four, then wonder why performance drops.
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We had a jewelry brand do better on Halloween than on Black Friday.
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Here's how to play each month:
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1) October - they want to show who they are.
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Browsing starts. People build wish lists while they wait for a sale. Halloween and fall sales start Oct 12.
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Angle: the Halloween party. Even if you don't sell costumes, they've got a party to look good for. That works for jewelry, skincare, even health products.
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A nail polish ad was ripping in AdSpy selling black and orange. Nobody wants those colors in March. In October everyone does.
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Your move: lock the offers you'll launch for BFCM. 10% off, 20% off, buy 2 get 1 free.

We test a few at once on Meta, each with its own landing page, and keep the winner.
⠀
Call it a Halloween sale or a fall sale. If your brand has nothing to do with Halloween, go with fall.
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If you sell supplements or health devices, don't expect a big bump this month.
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2) November - they want family and belonging.
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Black Friday is the biggest day. Sales dip right before BFCM and right after Cyber Monday.
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Angle: the gift. Your buyer changes too. If you sell to women, Q4 brings husbands who don't know WTF to get their wife. Build an offer for them.
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Street interview ads work really well here. One Evolve bro asked people "what are you getting them for Christmas?" then showed his product as the answer. Videos of people reacting to your product as a gift work too.
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Your move: launch your sale early to beat the pre-BFCM dip. Then hammer every sale ad and keep your existing winners running.
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3) December - they want it before Christmas.
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Expect a hangover dip after Dec 3. Stockouts are common.
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Angle: the delivery date. Lead with "guaranteed before Christmas." If you sold out last year, say it.
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Your move: push free express shipping and local stock.
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4) January - they want health, survival and self-improvement.
⠀
New Year's resolutions kick in. Supplements peak.
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Angle: they just spent two months of money on everyone else. Sell them their fresh start.
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If you sell supplements, January should be one of your biggest months. Don't take your foot off the gas in December.
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Your move: run New Year's promos. And start your "New Year, new me" angles on Dec 26.
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Easiest money in Q4: turn last Q4's winners back on.
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One of our brands was spending $2k/day. We turned on an ad that crushed last Black Friday and died by spring. It printed again and tripled the spend.
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Tis the way of the chad scaler.

[Shaun Eng @shauneng]

Masterclass on how to make a f*ck ton of PROFIT this Q4 with Ecom:

[Armandas Pučkus @ArmandasPuckus]

Selling to menopausal women with AI animations IS the method

[Safe Doline @DolineSafe]

@dtcaileen ads are running straight to your pdp?

[Safe Doline @DolineSafe]

@fromadstoassets would you recommend running a native ad with a long copywriting to a advertorial and then pdp?

[Safe Doline @DolineSafe]

@SimScaler Spent $200 got 7 add to cart - 6 checkouts - 1 purchase. 1 Day

[Safe Doline @DolineSafe]

@SimScaler Q4

[Sim @SimScaler]

Stop blaming Meta this Q4 because YOU are the problem

The product you KILLED, i would've SCALED

$200 CPMs and $3 CPCs is normal in 2026

My new store looked exactly like that on day 1

Day 4 it was at $25 CPMs and ROAS 4

The difference is I know what to do when it looks like shit

I recorded a quick video showing exactly how I turned it around

RT + comment "Q4" and I'll DM it

(Must be following so I can DM)

[Marko Sekulic @markoscales]

You script, test & iterate thousands of ads, spend a small house worth on testing them at break even every month

And then hopefully get 1 winner that actually scales...

But then you test 1 lazy ass advertorial, created in 5min with ChatGPT...

Spend maybe $100 on it, get 0 sales...

Change the CTA color from orange to green... still 0 sales...

Then confidently declare that advertorials DON'T work

Do I even need to continue explaining why they haven't worked for you thus far?

Look at this 969K visitors/month masterpiece, generating a couple of $ Ms per month

Every damn section is surgically tested & curated to get the reader completely hooked in

The title's structure:

> Command + invisible enemy, highlighted ("Stop Poisoning Your Skin & Hair!")
> Story frame (My Brother's Eczema Battle)
> Discovery promise (The Toxic Truth About Your Shower Water)

Only the pain gets the neon highlight, so the skimmers get the whole pitch in 6 words

Most hero images on advertorials are lousy half assed Nanobanana prompts, this one is a native style clickbait beauty you would expect on an ad, not an advertorial

> real rash on a real torso next to a rusty pipe puking brown water
> "This is my brother" -> "This is POISONING YOU!"
> problem + villain in 1 image, before you read a single word

Then the rest:

- Opens on bloody sheets from scratching in his sleep (Negative Visual Stimuli, in text form)

- Lists every failed fix: dermatologists, prescription creams, shampoos, hair masks -> kills the alternatives & tells the reader it was never their fault

- Reveals the villain in caps: IT WAS OUR WATER

- Names it "The Chemical Waterfall" & compares it to shampoo labels & toothpaste warnings (your water gives zero warning)

- Stacks authority: ASCE gave US water a D grade, 98% chlorinated, 85% hard water

- Drops the stat that does the heavy lifting: 1 hot shower = more chemicals absorbed than drinking 8 glasses

- Splits the damage into hair, skin & whole body (fatigue & brain fog you thought was "just aging") = 3 demos pulled into 1 page

- "Screw it, let's make our own" origin story, trashes cheap Amazon filters & pretty designer ones in 2 lines

- Introduces the mechanism stupid simple: 15 layers, KDF-55, Calcium Sulfite, coconut carbon

- Aikidos the #1 filter objection (weak pressure) by claiming the opposite: +200% pressure

- Proof stack: 97% softer skin after shower 1, 89% shinier hair in a week, a "Best Shower Filters of 2025" award naming Canopy & Jolie as losers

- Testimonials with age, state & job (Erika 42, Sarah 38 teacher, Jennifer 45 attorney) because "Sarah K." convinces nobody

- 4 "Do you want to keep..." questions with red X's, pure pain re-agitation right before the ask

- Risk reversal made personal: "60 days to try eskiin on me & Wes"

- Price reframed to 33 cents a day & the "accounting keeps telling me this isn't sustainable" line (oldest trick in the book, still works)

- Future paces twice: 30 days from now you're either showing off your hair or wishing you started today

- Dated stock update for scarcity

- Comments section is a second sales page: a plumber vouching for pressure, a dermatologist, an Ozempic hair loss mom, "ATTENTION MEN", & a woman asking about the year-round package (upsell planted in the comments for a thicc AOV)

- 5 identical CTAs + sticky sidebar, same trust bar under every single one

Not 1 section is filler

So if you hold your ads to "test 50 hooks before you call it", hold your advertorials to the same bar

1 ChatGPT draft & 1 button color swap isn't a test, it's a eulogy

And if you're actually serious about building 1 like this, DM me "Advertorial"

[Safe Doline @DolineSafe]

10 k a month by the end of the year in profit

[Street Update 247 @streetupdate2]

selfie verification bypass tut

[CEO @CEO_Vlad]

pixar style ads are the easiest win in ecom right now

this whole 50 second ad is ONE generation

the tool i use takes the product once and builds the angle and every scene from there, no bouncing between 5 apps or joining clips myself

a creative team would charge $500-1,500 for this and take a week

the hard part used to be keeping the same character from scene to scene, which is where other tools fall apart

the setup i use locks him before a single frame gets made

i'm giving away the whole system:

> 60s+ pixar ads from a single generation
> the claude prompt that picks the angle first
> the product naming trick that builds scenes around it
> spinning one script into 10 variations

rt + comment "PIXAR" and i'll send it

(gotta be following so i can dm)

[Jacob @jforjacob]

The Pleasure Trap

The 50th Law

Breakthrough Advertising

Scar Tissue

Crime and Punishment

The Body Keeps The Score

The Perks Of Being A Wallflower

Freakenomics

Risk

The Obstacle Is The Way

These are books that I felt changed the direction of my life in some way, not necessarily my favourites

Timing and personal circumstances played a big part in why they had the impact they did

[Manoj Bash @manojbash]

Suno Ai Song Ads are absolutely ripping for us

Launched this ad few months back and it's still the top spender

If you haven't tried it yet give this a shot

Suno Ai Ads might be your next winner

[whotanish @whotanish]

Here is my workflow for creating ai drama ads like these in 5 mins :

> GPT 5 sol for the prompting .
> GPT 2 for the characters .
> Seedance 2.5 + omni for the video generation.
>GPT 6 for the editing and speed up the dead areas.

RT + Comment "Prompt" for the exact prompts i used for creating this .

[Samuel Ecom @Samuel_Ecom1]

Dropshipping winning products tip:

Search these keywords in Ad Library or Afterlib:
serum, pain, patch, spray, relief, brace, compression, cream

--> Sweet spot is 10K-60K reach (past 500K = you're too late)
--> Still active + few competitors running it = move now

It's all about copying the right one and launching it fast enough.

[Shaun Eng @shauneng]

"My ad gets a lot of spend but isn't converting, what's going on?"

Most of y'all just see a low ROAS and turn the ad off.

That's the wrong move.

You're actually way closer to a winner than you think.

What you've got is a spend Winner. We wanna turn it into a breakthrough, one that actually scales the account.

There's no one-size-fits-all fix for this.

But there's 2 things usually causing it, and a fix for each:

1) Creative targeting

This is the most common cause of the 2.

First thing to check: is it actually clear who your ad is for?

If that's unclear anywhere, in the hook, the image, the copy, you end up pulling in the wrong person entirely, someone who was never going to buy in the first place.

Had a client selling socks once. Made an image ad, a Nike shoe next to a pair of blue socks. Ton of clicks, CPCs stayed low the whole time. Let it rip because the numbers looked good.

Turns out people clicking in thought they were buying the shoe. We were selling the socks🤣 ⠀

Happens more than you'd think, just usually less obvious than a Nike shoe lol

Maybe your native image ad just isn't clear enough on who it's for, or your VSL's hook is so clickbaity it drags in people who were never gonna buy.

Do learnings on it.

Why'd it get so much engagement in the first place? The visuals? A specific feeling it hit?

Figure that out before you touch anything.

The usual fix is specifying who your avatar is, right in the hook, the image, or the copy, while keeping whatever made it pop in the first place.

Most of the time it's in the hook, like I broke down in the post below.

Doesn't mean the ad has to get boring either.

Make some AI-animated dude riding on a unicorn if you want, just call out exactly who it's for while you do it. ⠀

2 ) Congruent LP ⠀

This one happens less often.

Most cases it's the targeting, but chances are your LP isn't congruent with the ad.

Let's say you run an unaware ad and land it straight on a product page. That's too big a jump, they bounce before they're anywhere near ready to buy.

Unaware ad needs an advertorial or a prelander, product-aware ad can go straight to a product page or a listicle since they already know what they want.

If you wanna go even further:

Start doing Ad-Based CRO.

Match the exact angle, not just the awareness stage. Ad's about energy for busy moms, page says "general energy support," they bounce and you lose the sale.

I've seen dudes 2x their revenue in 24 hours just fixing this, no new ads, no new product.

Ridge, Hexclad, AG1 do this for every angle they scale.

Ad about durability? Page about durability.
Ad about lifestyle? Page about lifestyle.

A winning ad can double your spend at KPI. Stack a winning page on top, you double it again. Same ad, same product, 4x the spend. Insane

Run intense feedback loops on both of these, figure out which one's actually your bottleneck.

Something about that ad already worked, that's the whole reason it's pulling spend in the first place.

Caveat: If you’re under $100k/month, don't even bother, just focus on the ad.

Fix those two things and the ad you thought was 'dead' could be your next winner.

Tis the way of the chad scaler.