Dr Amanda Spry

Academic researching brands & teaching Market Research at @RMIT 👩🏻‍🏫 Current jams: brand activism, transformative branding, and brand portfolio strategy.

[The Conversation - Australia + New Zealand @ConversationEDU]

The Body Shop was once a leading sustainable retailer, but it failed to respond to growing competition and changing customer needs.

"In this climate, The Body Shop [...] shouldn’t have failed," write Zoe Lee (@cardiffuni) + colleagues (@RMIT, @AUTuni). https://t.co/OWvyGm2yxG

[The Conversation - Australia + New Zealand @ConversationEDU]

Why are big retailers shying away from Australia Day merchandise? 🛒

Profits, not social justice, appear to be why – but creating a distraction when they’re being criticised for high prices is also possible, write @dramandaspry + Daniel Rayne (@RMIT). https://t.co/2mD596m64n

[Dr Amanda Spry @dramandaspry]

Corporations wading into activism tend to overplay social motivations & underplay profit gains. What's unusual about Woolworths' call not to stock Jan 26th merchandise is citing business-first, activism-second reasons.
@RMITCOSC @RMITCoBL @ConversationEDU
https://t.co/XPrYHCeV7U

[Dr Amanda Spry @dramandaspry]

@samwhite_nz For me, it was strain around elbows from long hours of them bent at the laptop. Love that there’s so many possible elbow injuries 😂 Hope your elbows are in the mend!

[Dr Amanda Spry @dramandaspry]

@samwhite_nz I ended up asking the doctor about this issue and she suggested an elbow brace and Voltaren gel - it actually works :-) Academic injuries, hey!

[Dr Amanda Spry @dramandaspry]

@AnnaVonHartman @ConversationEDU Fascinating article!

[Dr Amanda Spry @dramandaspry]

@BettinaCornwell @skelly8888 @ravipappuoz @DrMonicaChien Happy new year from the future @BettinaCornwell 🥂
I’m hoping if I just act real casual, I won’t spook 2022

[Dr Amanda Spry @dramandaspry]

Check out @RMIT Marketing students in @theheraldsun Future Victoria series! Their campaigns invite Aussies to 'reimagine' Melbourne and see the sights of the world on their doorstep. With thanks to @IanRoyall for the opportunity to collaborate.

[Ian Royall 🏍 @IanRoyall]

Future Victoria: How marketing can bury Sicktoria labels forever. @theheraldsun https://t.co/vKRHyiA6qH @RMIT @dramandaspry

[Dr Amanda Spry @dramandaspry]

@RalfWilden @ANZMAC A fantastic panel and topic - look forward to joining and learning more :-)

[Dr Amanda Spry @dramandaspry]

New article in @ConversationEDU🌏
Unpacking our recently published paper in @JMacromarketing on the phenomenon of transformative branding.
https://t.co/BKxES6JVUq

[Dr Amanda Spry @dramandaspry]

New article in @JMacromarketing - 'Transformative Branding: A Dynamic Capability to Challenge the Dominant Social Paradigm'
#Brands have a chequered past w society.
We ask: how can #branding shoulder meaningful responsibility for market & social change?
https://t.co/arNvY97SMb

[Dr Amanda Spry @dramandaspry]

@jennadrenten Joined. I love any kind of writing group or challenge :-)

[Dr Jessica Vredenburg @drjvredenburg]

Our paper #Brands taking a stand: Authentic #BrandActivism or #WokeWashing is now the most cited article in the Journal of Public Policy & Marketing (@AMA_JPPM). Has held the top spot for most read, top trending and now most cited! Article here: https://t.co/7GHsuZZQGe

@AUTuni

[Dr Amanda Spry @dramandaspry]

@zeyneparsel What fun!
Coca Cola by Little Red 🇦🇺 🎵
https://t.co/BHTX5MEgt5

[Nick Feik @NickFeik]

This is a truly catastrophic loss.

Unfortunately the government doesn’t treat them as real jobs lost unless they’re in the mining industry.

[RMIT University @RMIT]

As Australia strives for higher COVID-19 vaccination rates, RMIT experts @megelkins1, @constavros, @dramandaspry and @drjblijlevens share their views about #vaccine #incentives and why other methods would be more successful. https://t.co/YXo0kzUuwv

[The Conversation - Australia + New Zealand @ConversationEDU]

The federal government's new vaccine rollout ads ignore decades of research on what makes effective advertising, argue marketing expert Lauren Gurrieri + her @RMIT colleagues.
https://t.co/P3GzBINW6S

[Dr Amanda Spry @dramandaspry]

@warrenstaples @DemocracyTalk @Government_UoM Congratulations on your new role @warrenstaples - Melb Uni’s gain for sure 👍🙂

[College of Business and Law @RMITCoBL]

The recent re-branding of Coon Cheese has garnered a lot of debate. In this article, College of Business and Law advertising expert Amanda Spry, discussed the positives and negatives of such a re-branding https://t.co/JE0eoVTDeX