@AndrewWriteCopy Yep. It's basically a guide in a condensed form.
Like:
"What to do when..."
Videos on YT often have those kinds of titles and they usually do quite well.
Business is a value exchange.
Meaning...
I buy from you because I believe youโve got something I need or want.
Your job as a copywriter is to create that sense of 'want' in your reader
And then deliver on it.
@NYCWritesCopy Well said.
When I look back in my life
Every time I managed to pull off something remarkable - was indeed when my back was against the wall and it was win or die.