😱 Google AI has quietly released an SEO consulting service for free.
"Gemini 1.5 Pro 002" model (which you can access via Google AI Studio) can provide SEO recommendations (for both desktop and mobile) for meta elements, content, speed, UX, keywords, and technical SEO and suggest content strategy improvements based on the uploaded video of your website.
I tested this tool. The SEO recommendations provided by AI to me are very generic. Maybe because the video I uploaded wasn't detailed enough or the prompt I used wasn't good enough.
But it should give you an idea of where the AI is heading. After devouring informational websites, AI is coming for consulting services.
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I have been saying repeatedly for years, that if a big part of your job involves doing repetitive manual tasks and/or following checklists/SOPs, it will be fully automated. It is just a matter of time.
Now, take a close look at your day-to-day work and see how many repetitive tasks you carry out each day that do not require much thinking but just follow a checklist or SOP (Standard Operating Procedure).
If another person gets hold of your checklists/SOPs, can they easily replace you?
If the answer is yes, you will soon be replaced by a plug-in or software.
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The skills you possess right now will most likely still be required in the near future. That's the good news.
However, you, as a human being, are not guaranteed to be required to have those skills.
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Digital analytics is one of the future-proof careers, most likely for another 10-15 years.
Now, you may be thinking about machine learning. Can't it replace digital analysts? Yes, it can, but the probability is very low.
SaaS companies have been trying to create tools to automate gaining insights for over a decade but have had no success. Even with the advent of AI, there is still no significant progress in this field.
The reality is that machines are not good at understanding the context in which data should be analyzed & interpreted.
The factors required to understand the context (like an organization's collective know-how and interaction with other human beings…) are often outside the digital realm.
You can not create a checklist or an SOP to find and understand the context in which data should be analyzed and interpreted.
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Different people can analyze and interpret the same data differently, even if you give them the same checklist.
It all depends upon the context in which the data is interpreted. If you understand the context better, your data interpretation will be more accurate.
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Unless AI reaches singularity (which is unlikely to happen anytime soon), human beings will be required to oversee the overall operation and make strategic decisions.
Now the question is whether you will be one of those few lucky human beings the machines will still require.
Awesome new + free SEO Chrome extension for Google Search Console named 'Gandalf'.
Create instant visualisations with your GSC data. Note: owner confirmed data is only processed in GSC – not sent anywhere. Also, remember to click 'open the door'.
Install:https://t.co/ftSyyi23Z3
Hi! I'm looking for a service where I can see the top domains by traffic share in a specific country and more than 100 domains.
Something that is an alternative to Ahrefs and SimilarWeb.
#SEO#SERP#Google
Lots of sites impacted had significant content problems, but a huge number also had problems with UX/Ads
Thanks @glenngabe for making these connections
Post: https://t.co/wlMyR4eYtS
Hi! @JohnMu. Can you tell me please, what should I do if somebody is trying to spam my website via text mentions (not links) of my website on spammy platforms? As a result I see 404 pages in My CSC report.
#seo#google
NEW: HTML code comparison in Site Audit 🔥
The "URL details" report now features a dropdown, so you can compare:
- HTML code and page text between crawls
- Raw and rendered HTML code against each other
Troubleshoot SEO issues with just one glance 😌
To better assess our results, E-A-T is gaining an E: experience. In addition to expertise, authoritativeness, and trustworthiness, does content demonstrate some degree of experience? Learn more about how E-E-A-T is now part of our search rater guidelines
https://t.co/8hCj1Gk49S
Curious about the effect of noindexed pages on crawl budget? Does HTTP/3 improve SEO? Does Google rotate indexed pages?
This month's Google SEO office hours video is now live at https://t.co/BPZSLUvJA4 with a transcript at https://t.co/xQ8eGmc8Ag
Just heard on @smx about Panda "evolving" into Coati. Google's Algos are always being updated and therefore evolving, but this interview by @rustybrick of Hyung-Jin Kim is the first I have heard of the name Coati. #SEO https://t.co/0LZurP2Yhh
JUST LAUNCHED! Discover Low-Hanging Fruit Keywords with this FREE GPT-3 Google Sheet & Script.
Watch this (3 min) video or read the 🧵
https://t.co/tc03e74mDr
Hello @JohnMu
Trying to test url in GSC via Inspect my url + Live test. I noticed that I always get different results on Page Resources tab (screen shot). Does Google fetch different amount of the files each time? Does it have fetching limits for page resources in Live test?
Want more backlinks? Create linkable assets, aka content that people will actually want to link to.
- Surveys
- Infographics
- Awards + rankings
- Data studies + research
- Online tools/calculators
- Definitions + coined terms
- "How-to" guides + tutorials, etc.
New: 23 Million Internal Links - A Google SEO Case Study
• Relationship between internal links and traffic
• How anchor text variations relate to clicks
• "Naked" anchors and their influence
• URL anchors - good or bad?
• Empty anchors
via @ZyppySEO https://t.co/jMaqLdpvqF