Ethan Norville

Helping businesses make ads people want to see. Building the ICU for ecommerce brands. Brooklyn Community Board 9 Chair & Transportation Cmte Chair.

[Ethan Norville @eanorv]

Everyone's talking about recessions, bad times, and reasons to fear the terrible economy, but every DTC business I work with is seeing record sales numbers.

Why?

Good marketing is often recession proof. "Good marketing" isn't complex email flows or clever ads. /1

[Ethan Norville @eanorv]

@JaiDolwani @TheStartersHQ Exactly what brands these days need (before they all turn into mediocre slop)!

[Jai Dolwani @JaiDolwani]

AI is making your brand mediocre.

That’s why I’m launching @TheStartersHQ: the human layer behind your business.

We give you direct access to the people who have built category-defining brands so you can:

➔ Learn from their expertise
➔ Consult 1:1 with them
➔ Hire them to execute for you

Because as AI makes execution cheaper...

Human brilliance becomes priceless.

[Ethan Norville @eanorv]

@maxwellcopy Sub

[Ethan Norville @eanorv]

@BrooklynBus does no one here understand that New York City offers people BOTH high *and* low density neighborhoods?

The whole point is that you can find high density and low density areas in each of the five boroughs of NYC.

Native New Yorkers generally do not want to change that.

[wono @wono_strategy]

Tech companies trying to replace people with AI, only for people to start replacing tech companies with AI has gotta be the funniest plot twist of the century

[Ethan Norville @eanorv]

@subtle116 @NYCulture @Bklyn_CB9 @NYCMayor Not a bad idea at all

[Paul Graham @paulg]

Future generations won't believe we let this happen.

[Ethan Norville @eanorv]

@subtle116 @NotADebacle @Mottel @Bklyn_CB9 Albany goes south, so that looks like the North side of Eastern Parkway, making it in CD8

[Ethan Norville @eanorv]

@CJSlattery I actually have trouble comprehending that. Holy shit! Congrats!

[Ethan Norville @eanorv]

@wayojason I'll take an invite

[Ethan Norville @eanorv]

@scaling_shields Finally a cold email strategy that makes sense in this industry

[Ethan Norville @eanorv]

@CJSlattery you're easily the most down-to-earth and relatable person in this space. I appreciate it so much.

[Daniel Trubman @dmtrubman]

As long as I live in NYC I'll never get over how cool it is you can take a one-seat train trip from Harlem to the beaches on the rockaways for $3.

[Ethan Norville @eanorv]

@YokohamaRides What happens if a car breaks down?

[Streeterville Socialist @pasta_nachos]

Even more insane is that we don't have a high speed train line connecting NYC to Montreal considering it's a straight line, 95% of it is straight through New York, and Albany's smack dab in the middle

[Alejandro Gonzalez @Alejand25759889]

@SoloFutbolMemes

[Patrick Kidd @patrick_kidd]

And so the World Cup final will be between two teams who couldn’t beat Cape Verde in 90 minutes.

[Harrison Lee @HarrisonCLee]

Thierry and Zlatan saying they wouldn't have become soccer players because of the costs of the American youth system, then seeing Lalas say it's a great system because it makes a lot of money for some people really sums it all up nicely

[Ethan Norville @eanorv]

@NYCMayor this is what we deserve after that abysmal USMNT performance vs Belgium, isn't it

[Ethan Norville @eanorv]

@TheTimHunter Congrats my man! Let's go 🙏🏽