Eben Lowy

Lead Paid Search Specialist. Focused on Service Based businesses focused on growing conversions. Data/Excel Nerd. eComm side hustle.

[Eben Lowy @eben_lowy]

https://t.co/RfmxZXyIqR

Fun data for YOY search performance.

[Eben Lowy @eben_lowy]

Anyone in the Credit Union / Banking space? #ppcchat
We're seeing a big drop in total impressions and having difficulty even getting brand campaigns to run for Credit Union terms right now.

[Greg @PPCGreg]

just the word "get". Flagged in 2 accounts. One was fixed by the time I looked at it, other had to be appealed. #PPCChat

[Eben Lowy @eben_lowy]

@Nadine_HAM The thing that I've been doing is to use the import function to just import locations from GAds to Bing when I need to update them. Just make sure to go to advanced and set it not to expand unsupported locations.

[Eben Lowy @eben_lowy]

@AmaliaEFowler Been thinking about it myself. Where's the PPCChat slack at?

[Eben Lowy @eben_lowy]

@NeptuneMoon I've found removing forms from the goals for pMax helps out. We just focus on Calls and less spammable conversion types on pMax.

[Eben Lowy @eben_lowy]

@NeptuneMoon @adsliaison I know she just responded in a thread but more of a discussion on pMax/Automated Bid Strategies and spam forms/click farms.

[Eben Lowy @eben_lowy]

@tiffanyjshears @GinnyMarvin We're trying to set only calls as campaign level goals for pMax and leave Forms out. Not enough data yet.

[Eben Lowy @eben_lowy]

@sagorpriyo @PayPerMitch And yet sometimes better performance. :)

[Eben Lowy @eben_lowy]

@PayPerMitch We've tried a couple different and run them against each other. We do 'full RSA', 'Fully Pinned RSA', '3 Headline RSA, Fully Pinned'. It's kind of nice to have all three as options in bigger ad groups.

[Eben Lowy @eben_lowy]

@AmaliaEFowler I dunno. I think that in service verticals (Plumbing, Pest Control, etc) there are so many brand names that we have to spend some time every week neg'ing competitor names regardless of how tight we target. Exact match [plumber] matching to 'Bob's Plumbing Supply' is annoying.

[Eben Lowy @eben_lowy]

@ppc_doctor But that's not what I said, they're definitely getting something in return. I said % of spend as the payment method, but with a goal of driving leads. Yes, you could move that to pay per lead, but then you make no money during the setup / learning process.

[Eben Lowy @eben_lowy]

@ppc_doctor It is as long as you are transparent in what you are actually measuring and what the agreed KPI is between you and the client. If your KPI is spend, no. If your KPI is quality leads based on X rubric? Yeah, it's great.

[Eben Lowy @eben_lowy]

@FindingAmanda We've used programmatic geofencing as well on events. It's a great tactic.

[Eben Lowy @eben_lowy]

@eBay @AskeBay Wow. It only took 12 days since I stopped getting payments and a week since I contacted support for me to get them again. Good thing it wasn't money or anything. I guess support was right though, I just had to wait 48 hours (3-6 times) and it would be solved.

[Eben Lowy @eben_lowy]

@eBay I have been a customer for 23 years, selling for probably about 15 of those. I have used Managed Payments since it was offered over 2 years ago with over 100k in sales last year. Now my payments have stopped flowing for 8 days. After speaking to 4 reps, I finally found out

[Eben Lowy @eben_lowy]

@eBay Starting to see some movement... This is an improvement.

[Eben Lowy @eben_lowy]

@theJoeShmow @AlexMakarski As Alex said above, you still will, it will just be less. Exact matches to many of the same things. It is... frustrating.

[Search Engine Land @sengineland]

It’s time to de-frenzy PPC via @PPCKirk https://t.co/zk6K7AsqYL

[Eben Lowy @eben_lowy]

The weather/sky outside tells me that right now we're in the part of the movie where a very photogenic scientist is trying to convince the government that the public must be told and they're telling him that that will just cause a panic.

[Eben Lowy @eben_lowy]

@AskeBay @eBay

[Eben Lowy @eben_lowy]

@AskeBay just in case anyone thought this was helpful or provided resolution, it did not.
@eBay. This customer service channel just keeps repeating ‘wait 48 hours’ every 48 hours when you contact them. @AskeBay is useless.