c

ecom 🇳🇱

[c @ecomccc]

@degen4lyfe_ aaah makes sense, gotta keep momentum going 🫡

[c @ecomccc]

@niconvert 10.5% of landing page views add to cart

[c @ecomccc]

0-1M ecom journey, day 2

Spent $112.73 today on a $60/day budget, so it overspent quite a lot. Soft metrics are very solid, but CPMs are killing me. I don’t know why they’re so high when I’m running native statics.

I might test a new ad account soon, because I feel like this one is cursed. Maybe it’s because I had the domain flagged for health & wellness on the ad account before. I reviewed it and the flag has been gone for a while now, but I saw someone on Twitter say a fresh account helped them. I’ll also test some new hooks and bodies soon, but first I want to see if the new ad account fixes the CPMs.

The female WL page hasn’t spent enough to judge yet, but it looks similar to the male WL page I was already running.

New images were just added and will be tested from the second half of today. They had to be republished anyway because of the issue below.

Turns out Meta turned on auto-translation creative enhancement (wtf?). I turned it off, which put all ads back into publishing.

The congruent PDP is being tested today, so it will be in tomorrow’s update.

Other changes:

- Added a post-purchase survey to get some customer insight. It’s very simple for now, since I need to get orders first.
- Added a simple post-purchase upsell to increase AOV and minimize losses during this below-breakeven testing phase.
- Testing a new offer (buy X get X free): the first tier has a lower price, and the second tier is $10 higher but includes a qty of 3 instead of 2.
- Turned off subscriptions for now, since I heard they can decrease CVR. I’m not sure if that applies in general or only when subscriptions are auto-selected, but I’ll turn them back on at 1k/day.

[c @ecomccc]

@Noahtozero A fashooooo you got this

[c @ecomccc]

@murodovsultan shoutout to the facebook group admins thinking i’m 50+ with multiple different health issues

[c @ecomccc]

uh oh, last time i had this issue for a loooong time, i’d recommend waiting a couple days (atleast 72hrs) and then trying again, also if you have outstanding balance see if you can add funds using a different card/payment method

i get u dont wanna lose momentum but afaik that was what ended up fixing it for me

[c @ecomccc]

@gerardecom what were your biggest levers getting from be/barely profitable to hitting 4k in a day? im currently breakeven/slightly below bc meta is fucking me with $200-250 cpms on my natives

[c @ecomccc]

@suduor_ @kdseifu did other metrics drop aswell or did they stay relatively the same? i’m currently getting good soft metrics with my natives but $230 cpms are making it very hard to get a roas above breakeven

[c @ecomccc]

@xelacsecom $1k day coming soon 🫡

[c @ecomccc]

Do not enable subscriptions when starting. Adding subscriptions will always lower your conversion rate.

- by this do you mean don’t offer them at all? or is offering them okay but just dont autoselect them, im not at 1k/day yet but i do have the option for people to subscribe atm, i’m not profitable atm so just testing ads/offer for now, but definitely will disable subscriptions in general if that will raise cvr

[Ben Bader @benhbader]

you’re not free until you know that you could lose everything and get it all back

[c @ecomccc]

yeah zuck this is fine, thanks

[c @ecomccc]

@xelacsecom @EcomG_ should i test new images first? or different hooks? ctr link is currently sitting around 5-6% and ctr all around 25-30% at the moment

[c @ecomccc]

0-1M ecom journey, day 1

This is the second batch of natives tested. Angle 1 seems to be performing best right now, so I'm going to double down on it.

Soft metrics look good, but overall CTR is a bit low, which must mean either the image or the hook isn't stopping the scroll or convincing the viewer to read more.

Link CTR is decent, which makes me think the body after the hook is good enough (for now) to keep the reader invested through to the end and get them to click through to my PDP.

It's currently running from a 65-year-old male WL page, but the breakdown shows all spend going to 65+ females, so I'll duplicate the ad set and run it from a female WL page to see if that increases performance.

The bottleneck for now is definitely CPC, which is driven by CTR and CPM, so I need to figure out how to raise CTR and lower CPM. (Yes, I know CPM is irrelevant and CPA is the most important metric, but a $3 CPC is no fun.)

CVR is decent (5.1%) but not sufficient at the current CPM, so I'll focus on making the PDP more congruent with the angle I'm doubling down on.

Iterations I'll be doing for tomorrow:
Testing a female WL page
Testing new images to hopefully lower CPM and increase overall CTR (and link CTR in the process), so CPC becomes more sustainable
Making the PDP more congruent with the targeted angle to push CVR up some more

Also, I tried StefanBrain for 3 days on the trial and it's such a valuable tool. Too bad it's too expensive for me at this point in my ecom journey, but it's definitely a must once I'm doing numbers.

By the way, I'm looking to join some groups to connect with like-minded individuals and give each other feedback. If anyone has recommendations, I'm all ears :)

[c @ecomccc]

@xelacsecom @EcomG_ i’m getting $120 cpm’s on my natives atm 💔

[c @ecomccc]

idk why twitter fucked up the quality my bad yall

[c @ecomccc]

0-1M ecom journey, day 1

This is the second batch of natives tested. Angle 1 seems to be performing best right now, so I'm going to double down on it.

Soft metrics look good, but overall CTR is a bit low, which must mean either the image or the hook isn't stopping the scroll or convincing the viewer to read more.

Link CTR is decent, which makes me think the body after the hook is good enough (for now) to keep the reader invested through to the end and get them to click through to my PDP.

It's currently running from a 65-year-old male WL page, but the breakdown shows all spend going to 65+ females, so I'll duplicate the ad set and run it from a female WL page to see if that increases performance.

The bottleneck for now is definitely CPC, which is driven by CTR and CPM, so I need to figure out how to raise CTR and lower CPM. (Yes, I know CPM is irrelevant and CPA is the most important metric, but a $3 CPC is no fun.)

CVR is decent (5.1%) but not sufficient at the current CPM, so I'll focus on making the PDP more congruent with the angle I'm doubling down on.

Iterations I'll be doing for tomorrow:
Testing a female WL page
Testing new images to hopefully lower CPM and increase overall CTR (and link CTR in the process), so CPC becomes more sustainable
Making the PDP more congruent with the targeted angle to push CVR up some more

Also, I tried StefanBrain for 3 days on the trial and it's such a valuable tool. Too bad it's too expensive for me at this point in my ecom journey, but it's definitely a must once I'm doing numbers.

By the way, I'm looking to join some groups to connect with like-minded individuals and give each other feedback. If anyone has recommendations, I'm all ears :)

[c @ecomccc]

0-1M ecom journey, day 1

This is the second batch of natives tested. Angle 1 seems to be performing best right now, so I'm going to double down on it.

Soft metrics look good, but overall CTR is a bit low, which must mean either the image or the hook isn't stopping the scroll or convincing the viewer to read more.

Link CTR is decent, which makes me think the body after the hook is good enough (for now) to keep the reader invested through to the end and get them to click through to my PDP.

It's currently running from a 65-year-old male WL page, but the breakdown shows all spend going to 65+ females, so I'll duplicate the ad set and run it from a female WL page to see if that increases performance.

The bottleneck for now is definitely CPC, which is driven by CTR and CPM, so I need to figure out how to raise CTR and lower CPM. (Yes, I know CPM is irrelevant and CPA is the most important metric, but a $3 CPC is no fun.)

CVR is decent (5.1%) but not sufficient at the current CPM, so I'll focus on making the PDP more congruent with the angle I'm doubling down on.

Iterations I'll be doing for tomorrow:
Testing a female WL page
Testing new images to hopefully lower CPM and increase overall CTR (and link CTR in the process), so CPC becomes more sustainable
Making the PDP more congruent with the targeted angle to push CVR up some more

Also, I tried StefanBrain for 3 days on the trial and it's such a valuable tool. Too bad it's too expensive for me at this point in my ecom journey, but it's definitely a must once I'm doing numbers.

By the way, I'm looking to join some groups to connect with like-minded individuals and give each other feedback. If anyone has recommendations, I'm all ears :)

[c @ecomccc]

@duploscales ok ok i'll just keep using cbo from now on and let meta work it's magic (or bs, depending how zuck is feeling), appreciate it!

[c @ecomccc]

does anybody use budget scheduling?

testing some new ads in abo and meta decided to spend 50% of my daily budget before 5-9am, wondering what everyone’s thoughts are

[c @ecomccc]

@mr_alexlogan UPSELL