Evan Fishkin

Search Marketer, Gamer, Friend.

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

AGENCY OWNERS! Help yourself & your fellow agencies out: https://t.co/qeh4YYYAVb

Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.

[Ian Lurie 🇺🇦 [email protected] @IanLurie]

AI can't do content audits, OK? You CAN build a pretty nifty assistant, though, that helps you do audits better. I built one using Claude, ScreamingFrog, Zapier, and Google Sheets. You can read how (and how AI drives me nuts) here:

https://t.co/7yBUSIO9gT

[Evan Fishkin @eFishkin]

@GoogleMyBiz Thanks for the reply Kyra, we're quite confident that the information in the profile is correct, but we understand that's not Google's view. We're trying to narrow down what specifically we need to edit, is there some way to get this information, call/email/other?

[Evan Fishkin @eFishkin]

@GoogleMyBiz Need your help with a suspended, and now denied appeal, Google Business Profile, we're not seeing information about why the appeal was denied and what we need to do next, is there someone we can talk to to help us?

[Gianluca Fiorelli @gfiorelli1]

And here we go!
The 1st episode of The Search Session is live.
It was a great pleasure to chat with @cyberandy about AI, Agents, LLMs.txt and the central role of humans in the evolution of Search.

[Evan Fishkin @eFishkin]

@CyrusShepard I'm excited for Zyppy! Looking forward to seeing it grow.

[Cyrus SEO @CyrusShepard]

You ever notice how *bad* searching for marketing companies+consutants online is?

Pay-to-rank directories, misleading location pages, fake reviews, yuck 🤮

Yeah, us to. So we built a new directory for marketers that's actually good. And you can join

Meet Zyppy List 🧵

[Ian Lurie 🇺🇦 [email protected] @IanLurie]

Generative AI knows a lot, but it's not smart. To get good results, you need to coax it. Persuade it. Cajole it, even.

Huge h/t to @wilreynolds for all his teaching. It's kept me working on my AI martial arts. https://t.co/PKhikby7FD

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

NEW: https://t.co/Zk7qIyoGBb

Snackbar Studio has just raised $2.15M. Not from VCs, or a games publisher, but from 38 angel investors, using @sparktoro's structure.

We've open-sourced our docs so anyone can raise money this way. And, we've got a sneak peek at the game itself ���

[Annie Cushing @annielytics]

Depending on the study, 73 – 84% of visitors who land on a 404 page leave your site and don't return. I have set out to make broken pages a thing of the past with my 404 No More AI-powered redirection service. (1/3) #seo #data

https://t.co/F7CbLZnxaF

[Aleyda Solis 🕊️ @aleyda]

I'm delighted to announce the #SEOFOMO News: Your Real-Time Source for SEO and Digital Marketing news 👇👀

​SEOFOMO News is a news community designed for SEO and digital marketing professionals to stay current with the latest industry developments in real time, created to complement the newsletter.

My mission with SEOFOMO News is to make it easier for the SEO community to follow essential updates as they happen, all in one place, without the distractions and spam of generic social media platforms. We’ve designed this platform to maintain a high signal-to-noise ratio by prioritizing high-quality content and fostering insightful discussions around the industry’s most impactful stories.

In addition, SEOFOMO News is a space where you can not only follow up but also contribute with relevant SEO news, updates and resources you can submit, as well as engage in thoughtful discussions with other SEOs in a positive, moderated environment.

Check it out and start submitting and engaging now: https://t.co/Ow4jYrZH9G

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Next week I'll be in London for the first time since... 2018! Can't believe it's been that long.

If you're around, would love to say hi at @TheMarketingAnu's wonderful PPC Live UK event or at #SMXLondon 🥰

[Aleyda Solis 🕊️ @aleyda]

The #SEOFOMO State of SEO Consulting in 2024 is here 🙌

What's the state of SEO Consulting in 2024? How difficult is it to achieve goals and sell services? What are the top SEO consulting threats and what we're doing about them? And what are the top tools? I've got the answers to these and more in The #SEOFOMO State of SEO Consulting in 2024 based on +300 answers to the survey! Watch the highlights in the video and access the survey results here:

https://t.co/LPlUcEGcfk

[Evan Fishkin @eFishkin]

@aleyda This is great! Thank you Aleyda, I'm looking forward to testing out some of the tools mentioned, a bunch I hadn't heard of yet.

[Evan Fishkin @eFishkin]

@BlizzardCS Thank you for the quick and responsive CS, a massive breath of fresh air for the industry in communication regarding these issues.

[Evan Fishkin @eFishkin]

@DarrenShaw_ This is wild, thank you for the heads up Darren!

[Darren Shaw @DarrenShaw_]

This new scam will destroy your local rankings:

If someone moves your map pin, you’ll lose all your rankings in your actual location.

Google lets anyone move your pin (wtf)

And if you try to move it back, GOOGLE MAY SUSPEND YOUR GBP (WTF x 10!)

We've developed a solution 👇

[Ian Lurie 🇺🇦 [email protected] @IanLurie]

Earlier this week, the team at my old agency, @portent, was suddenly laid off. @mwiegand and the crew put together a list of everyone looking for work.

If you're hiring, look at this list. If you want to help, forward this list to your colleagues: https://t.co/aOj0DYgqLG

[Evan Fishkin @eFishkin]

@willcritchlow @sparktoro @randfish @amandanat Post your affiliate link and let me buy the merch already!

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

NEW research: https://t.co/jzwMVQnznJ

We worked w/ @LiveDatos to analyze millions of ChatGPT visits; some fascinating takeaways:

- Traffic's down (not just b/c school's out) 🏫
- Programming assistance is ~30% of use ⌨️
- #DnD and #rpg use-cases are surprisingly popular 🐉