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Great to have Tim @Selligent facilitating a session with Laura from Customer First Marketing and Morné from @accelerationbiz - we all know personalisation is king, but how do you get there? #advancedemailconf
The day has officially kicked off!
Jumping straight in with a panel session on personalisation with Seema @HearstUK, Eloise @iterable, Emma from Ideal Shopping Direct and Simon from LSE Retail Group!
But when does personalisation become creepy...?