Emmanouela Sideri

Client Partner

[Emmanouela Sideri @EmmaSideri]

@KotsovolosOn απαράδεκτη εξυπηρέτηση.

[Emmanouela Sideri @EmmaSideri]

Google's 25th birthday! #GoogleDoodle https://t.co/uoKEUvNfKc via @GoogleDoodles love this doodle ❤️

[Emmanouela Sideri @EmmaSideri]

@JadeXCollett Congratulations ❤️

[Emmanouela Sideri @EmmaSideri]

I have no words, I am just full of emotions and feeling very blessed 💙 @moni_natasha thanks so much for the prettiest flowers ❤️ and everything 💙 #lovewhereyouworked

[X UK @XUK]

okay, @Lionesses just do what you did last time

[Safety @Safety]

More than 99% of content users and advertisers see on Twitter is healthy.

And the reach of hate speech on Twitter continues to represent an extremely small fraction of the overall conversation.

This past March, Twitter partnered with Sprinklr to understand, measure and reduce hate speech using its AI-based model and to further our commitment to create a brand-safe environment for our agencies and advertisers.

Today we’re sharing an update that includes all of April and May 2023.

Sprinklr’s independent model continues to show the reach of daily English-language hate speech impressions is even lower than Twitter’s own model estimates.

Sprinklr estimates the average daily number to be 0.003% compared to Twitter’s estimate of 0.012% for the period of January 1, 2023 to May 31, 2023. Additionally, we estimate hate speech impressions are 30 percent lower on average vs. pre-acquisition.

In June we significantly expanded our Freedom of Speech, Not Reach policy enforcement, which dramatically reduces impressions on harmful content. And all indicators for June and July show sustained progress.

Our work is ongoing and we’re proud of the progress we’re making in maintaining a healthy global town square that is open for everyone to be themselves.

[CJ Bailes 😏 @bailesy]

We want Twitter to be a safe and great place for everyone…below is an update on the actions we have taken over the past few days 👇

[Emmanouela Sideri @EmmaSideri]

My team is better than yours! Thank you legends for the prettiest flowers 💐 @katehugall & @juliettemargol3 ❤️ you really shouldn’t have.

[christopher treacy @Treaco]

Delighted that our Twitter brand safety and suitability measurement partnership with @doubleverify has been extended to the UK 🤝. You can read more here…

[Emmanouela Sideri @EmmaSideri]

Super excited about our amazing #summerofsport event here at Twitter London HQ. Full house ☀️ #proud #twitteradvertising

[Safety @Safety]

We've heard from many of you that you want to know what Freedom of Speech, Not Reach looks like in practice. This is the label that'll be displayed when we've limited the visibility of a Tweet. Keep the feedback coming! https://t.co/AUYDP2kYPi

[X Business Europe @XBusinessEurope]

To launch one of the year’s most iconic games, @FootballManager, @SIgames & agency @ComboStrikeHQ used Twitter to tap into one of the biggest moments in football. They went big with Takeovers & a Threadventure to engage fans—driving 24M impressions and a 9.4% engagement rate.🧵

[Safety @Safety]

We recently partnered with @Sprinklr for an independent assessment of hate speech on Twitter, which we’ve been sharing data on publicly for several months.

Sprinklr’s AI-powered model found that the reach of hate speech on Twitter is even lower than our own model quantified 🧵

[Emmanouela Sideri @EmmaSideri]

‘We’ve rediscovered the joy of reading’: how customers are rescuing UK bookshops https://t.co/BaG97MeTiT

[X Business Europe @XBusinessEurope]

Literally nobody:

Twitter: sports, festivals, fashion, Pancake Day, awards shows, Eurovision and a few of those seemingly made up holidays too.

THIS is our 2023 Twitter Marketing Calendar.

[X Business Europe @XBusinessEurope]

The #ThreeLions triumphed in their 3-0 victory over Senegal. They responded well to early pressure and just about had the match decided by half-time. It set Twitter ablaze with cheers of “It’s coming home!”

[Business @XBusiness]

Twitter 2.0:

Same mission.
Faster innovation.
More transparency.

https://t.co/mNBerk4vPE

[Elon Musk @elonmusk]

Slides from my Twitter company talk

[Business @XBusiness]

Stronger ROI for advertisers.
Relevant ads for everyone.

New Twitter solutions are now live 👇
https://t.co/9tWExprfZl

[Emmanouela Sideri @EmmaSideri]

@thorsten 💙💙💙 😢