Erik Romdhane

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[Erik Romdhane @erik_romdh]

This can’t be fr

[Erik Romdhane @erik_romdh]

@maxlarss perfect combo while watching Ronaldo commercial and Pepsi Slush content

[Steve Rahimi (YC S26) @Steve_rahimi]

@Pango_ai (YC S26) makes e-commerce companies scale like tech companies. One brand using Pango scaled from $6M to $100M in 11 months without adding any ops hires.

The more an online store sells, the more manual work it creates. Merchants' operations differ from one another, and traditional deterministic tools are siloed, can't support customized workflows, and require additional hiring to scale.

Pango is a unified platform that connects to your store, warehouse, and carriers and puts your deliveries and returns on autopilot. From printing a label until you refund a customer, Pango runs it all reliably and autonomously. You can conveniently customize and improve your shipping and returns process by prompting, or ask deep analytical questions about shipments and returns to understand how to protect your margins at all touchpoints.

With Pango, 100,000 orders require the same human effort as 1 order. This means merchants can focus on what matters, crafting products and brands that customers love.

Book a demo: https://t.co/IdS4elC1Jp

Thanks to @ycombinator and my co-founder @_lukres

[Erik Romdhane @erik_romdh]

@maxlarss @kenanhsaleh @a16z @speedrun 😂

[Owen Kemeys @OwenKemeys]

@thekitze Notion is where information goes to be never read ever again

[Erik Romdhane @erik_romdh]

@jonathan_gortz Crazy true

[Erik Romdhane @erik_romdh]

@Ashapietrzak hey there! would love to hear our low score, could you e-mail me at [email protected] ?

[Paul Graham @paulg]

We're in Stockholm. You know how there are some places where you think "Nice place to visit, but I wouldn't want to live there"? Stockholm is the kind of place that makes you want to live there.

[Erik Romdhane @erik_romdh]

Fluencify didn't happen overnight. It took 1.5 years of pivoting to get here.

It started when we were making content for an app called Soundscape. We created, posted, distributed. And somehow it hit 100M+ views. Including our childhood friends, old teachers and people we worked with.

But that moment planted a question we couldn't shake: what if we didn't make the content ourselves? What if we trained real people to do it, and launched it at actual scale?

What followed was 1.5 years of building, scrapping, and rebuilding. Wrong turns, dead ends, and a lot of hard lessons about what ambassador marketing actually needs to work.

Then it clicked.

2000+ ambassadors. Automated posting. AI scoring.

The insight was there from day one. It just took 1.5 years of obsessing over it to build something worth calling infrastructure.

[Erik Romdhane @erik_romdh]

One of our ambassadors just hit 1.1M+ views on a single reel.

She's an actual customer. Real transformation. Real story. You can see it in the video, and that's exactly why it worked.

You can't script that. You can't hire a generic creator to fake it. You can't generate it with AI.

This is what Fluencify is built on. Hundreds of real people, within real niches, coached to create authentic content that actually converts. We train them, score their content, and scale what works.

Everybody wins. The brand gets distribution. The ambassador gets paid. The viewer gets something real.

This is the playbook for 2026. Massive networks of genuine customers, coached to go viral, posting every single day.

If you're a brand still paying $500+ per scripted UGC video, you're playing the wrong game.

[Erik Romdhane @erik_romdh]

We keep hearing the same assumption: "You're the anti-AI company."

We're not.

Fluencify is one of the most AI-native platforms in the UGC space.
AI matching,
AI scoring,
AI briefs,
AI agents managing entire campaigns.

We're building with AI at every layer.

But here's what we actually believe: AI is making polished content free. Which means authenticity is becoming the scarcest, most valuable thing on the internet.

When everyone can generate a studio-quality ad in 10 seconds, the content that wins is the one that feels real. A real person. A real opinion. A real phone camera.

We use AI to find those people, train them, score their content, and distribute it at scale. AI is the engine. Humans are the signal.

The brands drowning right now aren't the ones ignoring AI. They're the ones using AI to produce more slop, faster.

We're using it to do the opposite.

Ending the week with some awesome stats :)

[Erik Romdhane @erik_romdh]

The new UGC playbook is here. And it's working.

Hundreds of real people. Real accounts. Brand content every single day. No direct links. No ads. Just volume, authenticity, and the algorithm doing its job.

The game: massive reach, lowest possible CPM, content so genuine people leave TikTok and Google the product themselves.

This isn't influencer marketing. It's not paid social. It's something older than both.

It's word of mouth. At scale. Automated.

The brands that get this aren't buying impressions. They're building

distribution. And with 700+ ambassadors, Fluencify is the infrastructure that makes it run.

First principles always win.

[Erik Romdhane @erik_romdh]

Most brands think their content problem is a volume problem. It's half right.

Volume matters. But volume of the same hook, the same angle, the same type of creator? That's just noise at scale.

We've seen this play out across every brand on Fluencify. The ones winning aren't just producing more, they're producing more from genuinely different people with genuinely different reasons to care.

The algorithm isn't just rewarding volume. It's rewarding signal diversity.
Different creators unlock different audience clusters. A college student talking about your product reaches people a fitness creator never will. That's what 700+ ambassadors actually buys you. Not just volume. Volume with range.

What most brands get wrong: briefing every creator the same way and calling it scale.

What the top brands on Fluencify do: let real people bring their own angle, then scale what works.

Authenticity isn't just a brand value. It's a distribution advantage.

Pic from a recently launched campaign.

[Erik Romdhane @erik_romdh]

"I didn't think authentic UGC at this scale was actually possible."

We hear it from every brand we demo.
Turns out it is.

Fluencify recruits real people, trains them automatically, and distributes content across TikTok and Instagram without you touching a thing.

No agencies. No overpriced influencers. No manual work.

Brands are getting 100+ authentic videos per month live in 24 to 48 hours.

The ones still paying $2000+ per video and waiting two weeks are already behind.

Welcome to scalable authentic UGC.

[Erik Romdhane @erik_romdh]

Most brands think growth comes from better ads.

It doesn't.

It comes from better creator distribution.

The brands doing $1M+ per week are not getting lucky. They are running a system.

Fluencify is that system.

Real ambassadors matched by performance and tone, not follower count. Content filmed, posted, and distributed automatically.

- Campaigns that run without you babysitting them.
- Payouts handled.
- Analytics tracked.
Zero chaos.

If you are serious about scaling organic content, stop depending on luck, agencies, and overpriced influencers.

Build your creator pipeline through Fluencify.

[Erik Romdhane @erik_romdh]

Everyone keeps saying creator-led growth is the future.

We were influencers with 2 million followers. We saw it before anyone else.

So we built the infrastructure.

Fluencify is not a marketplace. Not an agency. Not another UGC tool.

It is the distribution layer. Recruit real ambassadors, launch campaigns, post content automatically, track performance, send payouts.

Fully automated.

Built for brands that want to scale authentic content without the chaos.

If you are still stitching together tabs and tools to run your creator program, you are already behind.

[Erik Romdhane @erik_romdh]

I took 50+ ambassador calls last month.

Our inbound is out of control.

https://t.co/MiOyJ1lNNd (SSEBL 25) has become the strongest and cheapest UGC distribution engine on the market. Brands from every sector want in. Our growth is driven almost entirely by inbound leads.

We hold the keys.

Because of this we are bringing on a high agency operator to join our growth team.

This is not for you if you are uncomfortable with 70+ hour weeks.

Big plus if you are already in the UGC or creator space.

In office in Stockholm. Competitive pay.

DM me if you want to join the fastest moving UGC team in Europe.

[Erik Romdhane @erik_romdh]

https://t.co/MiOyJ1lfXF (SSEBL 25) has grown fast since launching our MVP in October.

1300+ ambassadors. Multiple brands. 70% MoM growth.

We are still a tiny team and we need more hands on deck.

Hiring for:
- Campaign Ambassador Manager
- Developer
- GTM associate

If you think you are a good fit, shoot me a note on why you want to work here.

Don't apply if this is you 👇

[Erik Romdhane @erik_romdh]

The “content creation is just a side hustle” narrative is dead.

Skills > credentials
Output > hours & follower count
Ownership > permission

We quit influencer life because we saw this wave coming before almost anyone

The era of side hustles becoming main income?It’s not arriving.

It’s already here.

[👨🏽‍💻 @bymaximise]

That's AI (2026) - Short Film