Eva Buechel

Assistant Professor of Marketing at the University of Southern California.

[Eva Buechel @evabuechel]

Thank you for featuring our work!

[Adam Grant @AdamMGrant]

Dear leaders: It’s time to stop penalizing people for unplugging on nights & weekends.

16 studies: Managers know detaching boosts performance & well-being, but still judge it as a lack of dedication in hiring & promotions.

Healthy boundaries should be rewarded, not punished.

[Eva Buechel @evabuechel]

Elisa Solinas and I discuss our research in HBR showing that employees who create boundaries around work still face scrutiny from employers despite being perceived as more productive – and offer recommendations for how to change that. https://t.co/unZnpfZFhc

[Eva Buechel @evabuechel]

@UrielHaran @bengurionu Congratulations, Uriel!

[Eva Buechel @evabuechel]

@fedorenkoin @CassSunstein Thanks for the example! Some opaque products are actually quite utilitarian (e.g., produce and meal subscriptions) and in our studies participants also preferred mystery face masks and rental cars. So we think it can work even for utilitarian products...

[Eva Buechel @evabuechel]

Thank you for the shoutout, @CassSunstein!

[Cass Sunstein @CassSunstein]

Terrific and important (and surprising!) paper on Mysterious Consumption (that is, people buying products without knowing what they are buying). By @evabuechel and Ruoou Li.
https://t.co/iHLKRqta2i

[Eva Buechel @evabuechel]

Very excited that our work on understanding when consumers prefer mystery options despite their uncertainty is out in @JCRNEWS. Thanks to my coauthor @Ruoou for this awesome thread summarizing it.

[Ruoou Li @RuoouLi]

What a surprise! @evabuechel and I are super excited to share that our paper “Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise” is the Editor’s Choice article in the current issue of @JCRNEWS! 1/8 https://t.co/ytl7OOdVDN

[Eva Buechel @evabuechel]

@dade_us I think he also answers in Italian.

[Eva Buechel @evabuechel]

We win in football and happy hour this fall.

[Dina Mayzlin @DinaMayzlin]

Happy Holidays from 8x USC + 1x UCLA

[Kristin Diehl @real_k_diehl]

Interested in pursuing a PhD in Marketing at @USCMarshall ? We have a virtual info session next week (12/5 4PM PT, 7 PM ET, 11/4 8 AM CST) where you can meet faculty members such as @evabuechel @motivatedsearch as well as current students. Registration:
https://t.co/GVF6PitWlt

[Kristin Diehl @real_k_diehl]

Interested in pursuing a PhD in Marketing at @USCMarshall ? We have a virtual info session next week (11/3 9 am PT, Noon ET, 6 pm GMT+1) where you can meet faculty members such as @StephMTully & @GuldenUlkumen as well as current students. Registration:
https://t.co/GVF6PibN7l

[Dina Mayzlin @dmayzlin]

So proud of my friend and Marshall (@USCMarshall) colleague, the amazing Kristin Diehl (@real_k_diehl), the President-Elect of Association for Consumer Research. Fight on!

[Stephanie Tully @StephMTully]

Do you know a great marketing job candidate? @USCMarshall marketing dept is hiring. Please have them apply! We have great people in an awesome location! https://t.co/J7uYeWOMRv

[Kalinda Ukanwa @KalindaUkanwa]

What impact does “school choice” have on segregation? Pleased to share our (@KalindaUkanwa, @aziza_jones, and @bltphd) new @PNASNews research called “School Choice Increases Racial Segregation Even When Parents Do Not Care About Race” https://t.co/uzp2odEXNg A 🧵 … [1/10]

[Eva Buechel @evabuechel]

@andre_quentin Also: the ‘standards‘ are high partly because of a history of cutting corners …

[Ivy Onyeador @Ivuoma]

It’s happening!! So proud of @eouduehi and @wdlrosa for all their work. @tenureproject is off to a wonderful start.

[Eva Buechel @evabuechel]

@real_k_diehl @Wimbledon @WimbledonFdn BUT DID YOU SEE TOMMY?

[Eva Buechel @evabuechel]

@jacasiegel I’m pursuing a diff kind of complete set. 👯‍♀️(both in screaming colors)

[Eva Buechel @evabuechel]

@dhardisty @yanncornil @UBCSauderSchool I hope this makes him even happier than his drink at the tiki bar (📸@garjoh_canuck)

[Garrett Johnson @garjoh_canuck]

#MSIYoungScholars is a wrap! Big thanks to @MktgScience for organizing this once-in-a-lifetime opportunity—a huge service to the field!!
We really appreciate the leadership & generosity of @evabuechel & @ericschw for coming back as alums & helping the conference run smoothly!

[MSI @MktgScience]

Cohort building at our #MSIYoungScholars conference. Beautiful scenes along our hike at Walker Ranch Loop in Boulder 🏞️