@ben_sage 1. This is literally consensus opinion rn
2. Itโs actually not right. Most people think they have a marketing problem when really they just built the wrong thing. Good offers are pretty easy to generate demand for
@NickAbraham12 100% - we do inbound emails for people (not cold) and we use it for our clients campaigns all the time. Esp in consumer markets people don't see it often
@scaling_shields curious what data provider you use for looking up numbers? we use a the full default clay waterfall for this, but it's inefficient cost-wise and the numbers are wrong often
crazy thing about twitter is that often times i trust the account *because* they don't have many followers/likers
i think the reason for this is because
1. nuanced takes / insider info does not do well algorithmically
2. these guys are typically (not always) smaller/in trenches
Email marketing has a huge ROI. Roughly $36 for every $1 spent.
Yet when companies run ads, they typically run them for a paid product or service.
Try running ads specifically to collect emails.
We usually see it pay off, and it solves the number 1 problem marketers have with email... list growth.