This quote from Peter Thiel in 2014 has always resonated with me. Finite and infinite games aren’t only for business; they also apply to life generally.
“People always say they want to live every day as though it will be their last. I always have this contrasting view that I think I’d like to live every day as though it will go on forever. If we had an indefinite life span, we would continue to work and start great new projects, we would be very careful about how we treated the people around us because we would encounter them again.”
The Marketing Engineer is the most important hire a marketing team can make in 2026.
Not to run campaigns, but to build the agents that run them.
Today we're introducing a new role to the marketing org:
𝗧𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿
We believe every business on the planet will eventually need one. Their job is to build the Agents, automations, and systems that create a new kind of marketing. Part-builder, part-strategist.
They build Agents that monitor media coverage, flag sentiment shifts, and draft journalist outreach before your PR team even knows there's a story.
They build Agents that track every competitor move, grade its severity, and rewrite your battle cards and talk tracks before your next sales call.
They build Agents that turn every webinar into a brand-voice article, refreshed weekly and queued for your team to review before posting.
Our first marketing hire @nicklafferty has already become @tryprofound's Founding Marketing Engineer, the first person to hold this title at a company fully behind it.
Every marketing team on the planet will use AI to do their jobs better. But to build truly impactful systems, you need an owner and an orchestrator.
That's the Marketing Engineer.
Totally agree. Sometimes the biggest risk you take is not taking risks. Now feels like that time. Predictable low variability path to slow decline or thoughtful risk taking
My information consumption is now 1/4 X, 1/4 podcast interviews of the smartest practitioners, 1/4 talking to the leading AI models, and 1/4 reading old books. The opportunity cost of anything else is far too high, and rising daily.
Today, @tryprofound is excited to announce our $96M Series C at a $1B valuation, led by @lightspeedvp with participation from @sequoia, @kleinerperkins, @mattevantic, @saga_ventures and @southpkcommons.
When we started Profound 18 months ago, we had two fundamental beliefs about where marketing is heading:
1. Every company will care deeply about how AI talks about their brand.
2. Every marketer will use AI Agents to do their best work, faster.
Those beliefs are becoming reality faster than we imagined.
Now, we serve more than 10% of the Fortune 500 and are the number 1 leader on the G2 grid for AEO.
To double down on that momentum, we’re taking two big swings:
𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗔𝗴𝗲𝗻𝘁𝘀: AI workers that take marketing teams from concept to execution.
𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆: certifications and cohort-based learning for marketers who want stay at the forefront of AI marketing.
Reply with 𝗔𝗚𝗘𝗡𝗧 for free access to one of our most popular agents. No account required and no strings attached.
A friend called me while at the Apple Store in NYC… tells me all mac m4 minis are sold out in the five boroughs.
Forget Anthropic, Apple missed the greatest acquisition opportunity of the decade. Jobs would’ve done it.
I'm joining @OpenAI to bring agents to everyone. @OpenClaw is becoming a foundation: open, independent, and just getting started.🦞
https://t.co/XOc7X4jOxq
Got a mac mini for clawdbot. Had a lot of fun setting this up today. Instead of access to my accounts, I gave it:
✅ its own apple account for messages
✅ its own gmail to sign up for stuff
✅ its own github to push code
@parth_kadakia Nothing new structurally. AI agents will probably follow the same org hierarchies we already use... execs -> managers -> employees . Only difference is now they’re just virtual
I sourced a device similar to Razer’s AVA, then hacked together a working version in about 10 minutes using @Replit.
Factory price is $250
6.5 inch, runs android, WiFi/bluetooth.
The future of hardware is open source. Dm if interested!
Meet Razer Project AVA, your all-in-one AI companion: https://t.co/EAni1mS2Lv
From planning your day to analyzing spreadsheets and game starts, Razer Project AVA leverages advanced AI inferencing and reasoning that dynamically evolves based on your personal interactions. Select your 5.5" companion from an expanding library of characters from esports legends to custom anime-inspired Razer designs. Be among the first to sign up for Razer Project AVA at release.
#CES2026Razer #RazerCES2026 #CES2026
When I tell my friends I pay $27/month for a full-stack engineer, they don’t believe me.
Replit is wildly underpriced. TBH they should be charging me thousands.
The opportunity cost of not using it is massive... especially for founders at the idea / pre-seed stage
Built something similar but instead you can turn the back of your phone into anything… from instant news, books, note taker, call recorder, stickers, and more.
All from a single prompt.
AI is gonna unlock whole new hardware opportunities