Frank Mathmann

Marketing Associate Professor at QUT visiting Columbia Business School. Big Data and Motivation in Retail, Service & Branding

[Journal of Retailing @JRetailing]

Consumers in densely populated areas respond more favourably to large online assortments.
Read the research by @rosiethuypham, @fmathmann, F. Septianto and M. Chylinski: https://t.co/a0cKv1cSV8

#JournalofRetailing #AssortmentSize #PopulationDensity #ProductEvaluation

[Frank Mathmann @fmathmann]

How can social media managers engage consumers to share posts that motivate consumers to “be right and act”? Check out our new paper! https://t.co/ofHWFeVpJu

[Frank Mathmann @fmathmann]

@ProfRetail @QUT @retailaustralia @AusAirports Great contribution Gary. Interesting to see cosmetic spending in the face of spending power decline. Could it be the lipstick effect? https://t.co/Djbf68UN35

[Frank Mathmann @fmathmann]

@ANZMAC

[Frank Mathmann @fmathmann]

What happens after your PhD and how can you make it a success? Talks by successful early career researchers: https://t.co/2akQTBLA4J

[Frank Mathmann @fmathmann]

@QUT produced a video from Thuy Pham, HS Jin, Tory Higgins and recent JCP @myscp publication on Regulatory Focus-Mode Fit and Variety Seeking https://t.co/qzSfk9X6cK @QUTBusiness @BESTcentre_

[Frank Mathmann @fmathmann]

@QUT produced a video from Dr. Lechner and my recent @JSR_Updates paper on Prevention Focus Employee Display Authenticity. @QUTBusiness @BESTcentre_ https://t.co/6ZSszSfzz6

[Consumer Psychology @myscp]

A recently published article in JCP introduces the concept of regulatory focus-mode fit and demonstrates its important implications for variety seeking behavior.
Thuy Pham @fmathmann Hyun Seung Jin E. Tory Higgins
https://t.co/9yB42HJBqa

[Professor Gary Mortimer 🛒🛒🛒 @ProfRetail]

Improving employment outcomes for young people with #psychosocial disability is the focus of a new research project being led by @QUT, the Australian Retail Association (@retailaustralia) and Disability Employment Australia.
#Retail #Disability
https://t.co/tTsjFJ0ar1

[Psychology & Marketing @PsychMarJournal]

#customer reactions to #fake #smiles

@thuyminhpham, Lechner & @fmathmann find that employees' inauthenticity has a negative effect on performance only when consumers have low choice restrictions

Available here 👇
https://t.co/VMXqiOOg4n

@WileyPsychology

[Frank Mathmann @fmathmann]

@QUT_AMPR @ProfRetail thanks for the retweet!

[Frank Mathmann @fmathmann]

@jasonvanschoor What is the effect of this prescheduled cesareans? Do obstetricians work as normal?

[Frank Mathmann @fmathmann]

@masters_joanne I saw your report in SMH. https://t.co/BGdT25jKwp. Where can I find the full source for graph 3?