Thuy Rosie Pham

Marketing Assistant Professor at UWA | Quant modeling & mathematical psychology

[Thuy Rosie Pham @rosiethuypham]

Natural experiment | Marketing Science https://t.co/9villdbHYN

[Thuy Rosie Pham @rosiethuypham]

https://t.co/m9Rh9tbNxc

[JAMS @JAMS_updates]

A series of studies reveals that mainstream brands do not resonate as well with minority consumers, but mainstream brands can improve their standing by making ads featuring diverse ensembles because these integrated ads enhance societal identification. https://t.co/BeCUJ9YZL0

[JAMS @JAMS_updates]

When do targeted discounts make untargeted buyers less profitable? A B2B field study finds that discount spillover is pervasive.
https://t.co/sypexAMGWW

[JAMS @JAMS_updates]

What stops consumers who care from taking effective actions to mitigate climate change? A new JAMS article investigates how knowledge gaps and psychological biases can lead consumers astray. https://t.co/Xfygz1yGRA

[Thuy Rosie Pham @rosiethuypham]

The Unreasonable Effectiveness of Data https://t.co/xe1CIySn4o

[Marketing Science @Mrktng_Science]

Does incentivizing customer reviews make a difference? Find out in a write-up describing a new paper in @Mrktng_Science. @AndreyFradkin @daveholtz

https://t.co/P0LKOGr53k

[Dan Schley @DanSchley]

The anchoring effect has been one of the most far-reaching phenomena across the behavior sciences with a history spanning 50 years. Have you every been curious what we have learned over these decades? Take a look at our new preprint: https://t.co/p2Tl6gkO7z

[Reto Hofstetter @retohofstetter]

Accessing #ChatGPT from #R is super easy, you can interact with the API simply via HTTP using the httr package from R.

Download a simple code example from my Github (Link in Comments)

[Dylan Connor @Dylligent]

New paper! 📈
Why do kids born into poverty in rural areas climb the income ladder at higher rates than their urban peers? Answer: rural boys, who benefit from life in small places with more two-parent households.

https://t.co/yBObBQHX2S
#AcademicTwitter #EconTwitter #rstats 1/8

[Consumer Psychology @myscp]

Do online ad serving algorithms increase gender bias?
Does marketing response to political events matter?
How can I make my writing have more impact?
NEW SI on Consumer insights from text analysis is here.
Co-edited by @grantpackard, Sarah Moore, @j1berger
https://t.co/SKgLVGABfT

[AMA @AMA_Marketing]

Profanity is typically thought to be offensive language that breaks social norms in marketing contexts. The authors of a recent @ama_journals study discovered that consumers actually often perceive product reviews with swear words to be more helpful.
https://t.co/bNfMwWk9oo

[Max Tegmark @tegmark]

No, LLM's aren't mere stochastic parrots: Llama-2 contains a detailed model of the world, quite literally! We even discover a "longitude neuron".

[Erasmus Choice Modelling Centre (ECMC) @ECMC_EUR]

New #choicemodelling paper alert! “Towards machine learning for moral choice analysis in health economics: A literature review and research agenda” by ECMC members @nsmeele, Caspar Chorus, Maartje Schermer, and Esther de Bekker-Grob. Read the paper here: https://t.co/GTgicVvrDo

[kennethcwilbur @kennethcwilbur]

customer analytics teaching materials
https://t.co/p0T2SvP2DG

designed for ucsd business econ ugrads. could also work for msba

[AEA Journals @AEAjournals]

Forthcoming in AEJ: Microeconomics: "Supervised Machine Learning for Eliciting Individual Demand" by John A. Clithero, Jae Joon Lee, and Joshua Tasoff. https://t.co/7z2QDux2My

[Journal of Marketing @JofMarketing]

By taking context and comparisons into account, a new Journal of Marketing study provides an improved methodology for determining willingness to pay. Learn more: https://t.co/COpszytKBk

By @Sharlene_He, Eric T. Anderson, and @derekdrucker

#pricing #marketingmethodology

[Shirley B. Wang @ShirleyBWang]

Exciting news!! After 4 years, I'm so thrilled to share a preprint of our paper on building a formal mathematical and computational model of suicide.

This is the hardest I've ever worked on a paper, and it's some of the work I'm most proud of to date!

https://t.co/9ehsV9gSdN

[AMA Journals @ama_journals]

New JMR article available: "Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products"

Read it here: https://t.co/1UcVjVtf7R

[Steven Ge @StevenXGe]

The qs package "provides a lightning-fast and complete replacement for the saveRDS and readRDS functions in R".
https://t.co/pQN2j6KOtJ