Creators, Coaches & SMB Owners: Proven offers? Slow sales? Check out the link to see 10+ effortless campaigns you can use to make sales today. Let's chat 📲 ↓↓↓
This won't be for everyone, but...
For the right ones....
You'll never have a lead problem ever again.
❌ No paid ads.
❌ No list (no problem).
❌ No franken funnels.
❌ No tech headaches.
❌ No need for a brand new website.
❌ No monthly retainer.
ᑭEᖇᖴEᑕT ᖴOᖇ:
→ Coaches
→ Consultants
→ & Local Commercial Businesses
𝘾𝙤𝙢𝙢𝙚𝙣𝙩 "𝙄𝙣𝙩𝙚𝙧𝙚𝙨𝙩𝙚𝙙" and I'll reach out.
This is a convo. Not a sales pitch.
You can keep struggling to do it all alone, Or...
Just a quick chat to see if it makes sense, we go together.
🫵👀👇
𝘾𝙤𝙢𝙢𝙚𝙣𝙩 "𝙄𝙣𝙩𝙚𝙧𝙚𝙨𝙩𝙚𝙙" and I'll reach out.
*📷░B░o░o░k░ ░a░ ░c░a░l░l░ ░w░i░t░h░ ░m░e░ ░h░e░r░e░
↳ https://t.co/oWni20e5Sg
You can / should / might consider...
Adding a buffer page to step 1.
The page could say something like: "Did you like working with us as much as we liked working with you?"
2 Clickable Options: Yes or No.
Why?
The customer has no idea what happens if he/she chooses either.
However, with cleverly hidden conditional logic, you've just safeguarded yourself.
If the prospect is indeed unhappy with the service, they click no...
You can safely redirect them somewhere else.
Perhaps... a review form so you can find out what they didn't like and do better or...
They click yes, then you can safely reroute them to your 3rd part review place and encourage them to leave you positive feedback.
Either assures your reputation is safe.
Hope that made sense.
People used to pay thousands for information.
Now a lot of that same information is just… free.
Not “discounted.”
Not “behind a clever funnel.”
I mean free‑free.
And some creators are even releasing their entire paid libraries.
I've seen them on YouTube and X.
Whole courses.
Full frameworks.
Stuff people once guarded like C.I.A. secrets.
And yeah… the folks who paid for it aren’t too happy.
I see them sayin’ stuff like “sell out” or “you’re giving away stuff I paid thousands of dollars for? WTF?”
But this is the new reality:
Information isn’t the valued product anymore.
Execution is.
Anyone can access the “what” and the “how.”
What people pay for now is:
Clarity on what to do next
Feedback from someone they trust
Accountability so they actually follow through
Done‑for‑you execution when they don’t want to do it themselves
Coaching and Consulting.
Agencies with Agents.
That’s where the money moved.
Hard to sell any of that without conversations.
Doesn’t have to be face to face, either.
You can do this asymmetrically if you like.
DM’s.
Email.
Personal videos.
No phone has to touch your ear or a zoom cam placed to your face.
It ain’t rocket science.
Just comment something useful on other people’s posts…
Or reply to theirs when they comment on yours.
Wanna add a cool attention getter?
Use the little image thing and attach it as part of your comment.
AI is fantastic for that.
Not everyone will appreciate it, but so what.
You can’t please everybody.
But, you can definitely stand out.
I recently walked someone through my exact process on a paid coaching call.
I showed him how I use AI images to start convos with cold prospects and turn them into paying clients.
Hopefully he starts doing the same.
I'm thinking about making that coaching call available.
Perfect for anyone not sure how to get leads from cold.
No ad budget or tech skills necessary.
Any interest in learning how to do this for yourself?
Nah, scientists marked the zebras to study their movements, but they made an accidental discovery.
Lions hunt by locking on to something.
Scientists didn't realize this until they gave them something easy to lock onto.
It's also worth noting, Zebras have eyes that are wide set and angled out towards the side. This gives them panoramic vision. Better for scanning surroundings as they graze.
Lions, carnivores, have eyes that face forward. Better for stalking & hunting prey.
Here's the insight from Jordan Peterson
https://t.co/sPcia8auQH
2. Tap into your inner Lion (Don't be a Zebra)
The late great Jim Camp pointed out, most land predators have eyes that face forward.
Most land plant eaters have eyes that face out to the sides.
Think Lions and Zebras.
Both are camouflaged, but in different ways.
Lions blend into their environments.
Zebras blend in with each other.
Why?
Lions are trying to lock in on and stealth sneak attack their prey.
To do that they have to go unnoticed.
As Zebras graze, they also have to keep alert for danger.
They stay in groups for protection.
The ones inside the group circles are safer than those outside, so for that reason, they tend to move around a bunch.
Moving targets are hard to lock onto, unless...
You can identify an attribute worth locking onto.
An injury?
A limp?
A stupid science tag tracking device that makes it easy to lock onto the striped lunch meat you want?
That's what happened when scientists figured out why the zebras they were tagging kept getting eaten.
Same with your target prospects... gotta lock onto them somehow.
We do that with data signals.
@noahkagan LMFAO!
The weirdest thing is I was researching robot lawn mowers all this morning but on Youtube.
I come on here and... well, well, well....
Guess I won't be getting one of those just yet.
To understand why modern society feels so broken, you need to look at the underlying laws that drive all human behavior...
Here're 11 mental models, cognitive biases and rules that run the world...
1. The Zebra Effect
This explains why people are terrified to stand out.
Biologists found they couldn't track a single zebra because the herd's stripes acted as visual noise.
When they marked one zebra with a red dot, the lions immediately isolated and killed it.
The modern urge to conform isn't cowardice; it's evolutionary biology at work.
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2. The Tocqueville Paradox
As living standards rise, people become *less* satisfied, not more.
When social conditions improve, the remaining inequalities or irritants become more glaring and intolerable.
This explains why the most prosperous generation in human history is also the most outraged and resentful.
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P.S. If you want my complete collection of the BEST, most useful mental models, cognitive biases, and mental fallacies, grab a free copy here:
https://t.co/u2q1uUm9vD
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3. Gall's Law
A complex system that works is invariably found to have evolved from a simple system that worked.
You cannot design a complex system from scratch (like a new economy or government program) and expect it to function.
It will fail. This is why modern technocratic "top-down" solutions almost always end in disaster.
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4. Mimetic Desire
René Girard’s theory that we don’t truly know what we want. We only want things because *other people* want them.
We don't desire objects; we desire the status of the model who owns the object.
Social media has weaponized this, creating a global feedback loop of envy and "borrowed" desires that leads to infinite competition.
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5. Chesterton’s Fence
If you see a fence in a field, don’t tear it down until you understand why it was put there.
Ancient traditions and social norms may look useless to the modern eye, but they are often holding back wolves you’ve never had to fight.
Dismantling "outdated" structures without understanding them is suicide.
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6. The "Ruler’s Paradox" (Principal-Agent Problem)
The person in charge is rarely in charge.
An executive cannot implement ideas on the ground because the bureaucrats (middle management) have their own incentives and act as a filter.
Nicholas II realized this too late: “I never ruled Russia. 10,000 clerks ruled Russia.”
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7. Parkinson’s Law
Work expands to fill the time available, and bureaucracy expands regardless of work.
When the British Navy decreased its ships from 68 to 20, the number of dockyard officials increased by 78%.
Institutions inevitably become bloated, slower, and worse over time as clerks manufacture work for other clerks.
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8. Preference Falsification (New)
Timur Kuran’s concept that people lie about their private beliefs to fit the perceived public consensus.
This creates a "house of cards" society where a view seems dominant (because everyone is parroting it), but is actually fragile.
Once a few people speak the truth, the facade collapses instantly.
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9. The Medici Effect
Innovation happens at the intersection of fields.
The Renaissance occurred because the Medicis funded sculptors, philosophers, and scientists to live and work in proximity.
Today, the internet is the ultimate Medici engine, allowing for a cross-pollination of ideas that traditional education tries to segregate.
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10. The Centipede's Dilemma
If you ask a centipede which leg moves fastest, it will trip and forget how to walk.
Hyper-analysis destroys natural competence.
We are currently seeing a culture of endless self-reflection, therapy-speak, and navel-gazing that is ironically eroding our ability to function as resilient human beings.
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11. Minimal Self Hypothesis
Narcissism is actually a "strategic retreat."
When the world feels random, dangerous, and overwhelming, people retreat into the only thing they can control: themselves.
The self becomes "minimal" to reduce surface area to pain.
This is why people are abandoning long-term commitments (marriage, career, community) to conserve energy for vague, upcoming disasters.
P.S. If you want my complete collection of the BEST, most useful mental models, cognitive biases, and mental fallacies, grab a free copy here:
https://t.co/u2q1uUm9vD
@russellbrunson Or sell the experience towards the goal.
The speed if you can get them there faster. The enjoyment if you can't but make it more pleasurable.