Eran Friedman

Co-Founder & CTO @TweetSingular

[Eran Friedman @friedran]

@OpenAI Everything GPT-5 can do for marketers summarized here:
https://t.co/gNu1SzfSTN

[Eran Friedman @friedran]

Missed @OpenAI's GPT-5 keynote? Here's what it means for performance marketers.

This isn't just a bigger model - GPT-5 brings real upgrades that actually move the needle for UA, growth, and marketing ops teams.

In our latest blog post, we break it down for you:

- ⚡ GPT-5 is faster. A LOT faster. We've already tested it out, it answered our analytics questions in less than half the time!

- 🧠 GPT-5 is smarter. It dramatically expanded its context window, which helps it figure out tougher analysis problems when you give it more information. It also reduces hallucinations by 40-80%(!), and is more honest when it doesn't know the answer.

- 🧩 GPT-5 is better at creating visualizations. OpenAI showed an amazing demo for how created an interactive "Finance Dashboard" in minutes - really looking forward to see all the UA dashboards it can build!

We've already started testing GPT-5 with @TweetSingular 's MCP and... it's seriously impressive.

Next week we’ll share real examples of how it handles our questions 🙂

See more details in the comments!

[Eran Friedman @friedran]

@isubhamjain @TweetSingular Hey Subham, sorry to hear that's been your experience!

Completely agree with you, we'll do better 🙏

DMing you now to help figure it out asap

[John Koetsier @johnkoetsier]

Why you talk to customers ...

And ask "why" five times ...

Because everyone is accidentally lying to you.

@HannahParvaz walked me through her process recently. She's an App Marketer of the Year, works with hundreds of apps and brands.

In this one case she spent 3 months talking to customers to dig down to the root of why they used an app. The app was Curio, and people told her superficially that they wanted to learn, or use their time well.

3, 4, or 5 why's down ... the bedrock truth came out:

They wanted to be "the most interesting person in the room."

Without deep, long, engaging, and highly personal conversations with customers, you may never know what known or unknown need your app or product or service solves.

The problem is that not knowing that cripples your ability to market it to new people.

Get all the insights in the first of a series on Your First Million Users I've just started for @TweetSingular:
https://t.co/1GO1XwdwVf

[John Koetsier @johnkoetsier]

Looking to do a mobile app growth series for beginners ... something like "getting your first 1,000 users."

Anyone with insight want to get featured on the Growth Masterminds podcast that I do for @TweetSingular?

Let me know!
https://t.co/pbfihAoBpM

[VentureBeat @VentureBeat]

The giants of adtech are seeing their dominance challenged more than ever before, according to a new report by marketing measurement firm Singular. #Singular #adtech #mobilemarketing https://t.co/6rvipUEYF7

[John Koetsier @johnkoetsier]

First webinar of 2023! Gonna chat creative in ads with some really smart people.

We'll talk about:
- unicorn creatives
- creative that saves $$$
- measurement
- & more!

Join me w/ @TweetSingular, @ironSource, @AppAgentCo, @DraftKings, @sciplay & more
https://t.co/lcqvwM6zUn

[Eran Friedman @friedran]

For anyone who’s working on updating your code to support SKAdNetwork 4.0, we’ve updated our open source code on GitHub showing how to get valid SKAN4 postbacks (covering the network, publisher and advertiser apps):

https://t.co/sUldDj62WC

Let us know in case of any questions!

[Titanium Ventures @TitaniumVC]

Portfolio company
@TweetSingular
is bringing together UA and #performance marketing experts to share their 2023 #predictions and tips to help you plan for a successful kick-off to the new year #marketing #planning #strategy https://t.co/Mh92vky2CK

[Gamesforum @gamesforum]

Read the latest feature on Gamesforum Online: High-performance UA on iOS using SKAN: How to make it work. Brought to you by @TweetSingular

👇 Click below to read 👇

https://t.co/IbzCL3XaAZ

#iOS #UA #SKAN

[John Koetsier @johnkoetsier]

Going live on Apple's new SKAN 4 with @gadieliashiv from @TweetSingular in about 70 minutes!

Lots to chat about ...
https://t.co/kH4guxtVwV

[Eran Friedman @friedran]

@krezer @eric_seufert Yes, but Timer 1 automatically extends by another 24hr every time you update the conversion value -

So in SKAN3, if you count from the "final call to update the conversion value", it takes 24hr to lock the CV (Timer 1), and then another 0-24hrs (Timer 2).

Confusing for sure...

[JRP @jrp_gg]

Attending the web3 marketing panel from @TweetSingular!

Some golden nuggets 🪙
- Bring value to communities, create a 0-to-1 relationship
- Get to know your community, build your user personas

Community, community, community!

[John Koetsier @johnkoetsier]

Deep dive on Apple's SKAN v4 in 20 minutes! If you're into mobile, join now :-)
https://t.co/KYQDlZIFEY

[John Koetsier @johnkoetsier]

tomorrow with @TweetSingular and @Rovio

join me!

[Eran Friedman @friedran]

This is big news for mobile advertisers - looking forward to the SKAdNetwork session!

[John Wilander 🇺🇦 @johnwilander]

Stay tuned for Wednesday’s WWDC session on SKAdNetwork updates, featuring hierarchical source IDs, hierarchical conversion values, multiple conversions, and SKAdNetwork attributions for web ads. https://t.co/vLgfrYMPni

[Singular @TweetSingular]

📢 We're proud to announce our 6th Annual #ROI Index📈 💰!! We analyzed the top 300 #AdNetworks, 5,000 of the biggest apps, and over $20 billion in in-app revenue to create 27 comprehensive lists 🤯 Dive in to learn more!

https://t.co/6aBmQZriAV

[Imply @implydata]

Learn how @TweetSingular – a data-driven marketing intelligence platform – uses @druidio as a source of truth when driving their analytics capabilities.
#ApacheDruid

https://t.co/wdjFZBAQDD

[Eran Friedman @friedran]

@PatrickMcGee_ @itsandrewjude @Apple @Facebook @Google @alexdbauer @AdTechExplained @Kantrowitz @kochavaofficial @Techmeme I can confirm we’re seeing the same trends at Singular - ASA has increased their market share significantly in the last several months:

https://t.co/9mnx8reFaq