Rudra | Google Ads for Ecom

Tired of Meta? Good | $50K → $500K/mo with Google Ads. Zero Meta. One time setup. You work with me directly.

DM's open

[Rudra | Google Ads for Ecom @git_rudra]

I added $417K in revenue to this ecom brand in 75 days

15x ROAS, 80% cold traffic

the brand now does $500K+/mo and generates an additional $200K/mo from high-ticket leads I built inside the same Google Ads account

here's the full story

i took over this account when the brand was doing $50K/mo

first 3 months were foundation work

no dramatic results, no viral screenshots, just fixing everything that was broken underneath

80% of budget was going to their lowest ticket products

the high AOV products that actually made the business money were getting almost zero spend

google was optimising for easy conversions not valuable ones

nobody had ever told it which products actually mattered

so that's where i started

i restructured the entire budget around high margin high AOV products using custom labels and margin-based ROAS targets

then i looked at the ICP and realised something important

this buyer doesn't impulse buy

they research, compare, read, and come back multiple times before committing

sending cold traffic straight to a product page was killing conversion rate before it had a chance

i built advertorials - content that spoke directly to the problems this buyer was experiencing and positioned the product as the logical solution

cold traffic landed on education first, product page second

by the time they hit checkout they were already sold

then i launched youtube prospecting with long form in-stream ads

not shorts, not 6 second bumpers

the ICP needs time to understand why this product is different from everything else they've seen

most people won't do this because month 1 youtube prospecting looks expensive and the returns aren't immediate

i did it anyway because i knew what the funnel would produce once it warmed up

then i added lead forms for the highest ticket products

this created a second revenue channel inside the same google ads account

warm inbound inquiries from serious buyers who wanted to talk before committing to a large purchase

those leads get called, qualified, and closed

that channel now generates $200K+/mo in high ticket revenue completely separate from ecom sales

after 3 months of foundation work the account was ready to scale

next 75 days

$417K in new revenue added
15x ROAS on cold traffic
brand now doing $500K+/mo
$200K+/mo additional from converted leads

same brand, same products, same website

different budget allocation, different campaign structure, different path to purchase

google ads is the most underused growth channel for serious ecom brands

most people give up before the foundation is ready to scale

[Rudra | Google Ads for Ecom @git_rudra]

@JurrianEerden Yeah same. Crazy

[Rudra | Google Ads for Ecom @git_rudra]

@SchmelebeckPPC Did similar thing with one of my clients. Definitely good signs for BCFM

[Rudra | Google Ads for Ecom @git_rudra]

one campaign. one month. 100% new customers at $1,023 AOV, averaging $7K a day - 3k from a single campaign - here is what every specialist who gave up on this account got wrong.

this brand had been through multiple specialists before i walked in.

every single one of them said the same thing. high AOV, long consideration window, the economics do not work on google at this price point.

so they either ran brand search only, pointed everything at warm traffic, or gave up entirely and told the founder to spend more on meta.

the economics work fine. the feed was just never built for how a buyer spending $1,000 actually searches.

a buyer at this price point does not type two words into google and buy. they research. they compare. they look for specific attributes, specific use cases, specific reasons why this product justifies the spend.

the search terms are longer, more specific, and carry far more purchase intent than anything a broad campaign pointed at generic category terms was ever going to find.

that is what the feed needed to be built around. not the product. not the category. the exact language a high intent buyer uses when they are six searches deep into a decision they have already mostly made.

once the feed spoke that language, google found the buyers.

$7K a day average. one month in. 100% new customers on every single order. $1,023 AOV.

not warm traffic. not existing customers coming back through brand search. every buyer who came through this account this month had never purchased from this brand before.

the specialists who said google does not work for high ticket were not wrong about the platform. they were wrong about what the platform needs to work.

if your high ticket brand has been told google cannot acquire new customers at your price point - the platform was never the problem.

dm me.

[Rudra | Google Ads for Ecom @git_rudra]

@TheEcomDaddy This will get the merchant centre suspended week 1 😭

[Rudra | Google Ads for Ecom @git_rudra]

most ecom brands have never heard of this placement. the ones who figure it out first will be almost impossible to compete against later.

[Rudra | Google Ads for Ecom @git_rudra]

there is a placement at the top of google search that most ecom brands have never heard of and the window to get there before your competitors do is right now.

AI overviews are replacing the top of google search for research intent queries.

a buyer searching "best lightweight trail running shoes for flat feet" used to see ads and organic results. now they see an AI-generated answer at the top of the page with one or two product recommendations embedded inside it.

that placement is not organic. it is not a standard shopping ad. it is not a search campaign.

it is a new placement that most ecom brands are not even aware exists, let alone showing up in.

the brands that show up there are capturing the buyer before they scroll to anything else. before the shopping carousel. before the organic listings. before your competitors' ads.

the ones that do not show up are invisible to a growing percentage of their highest intent traffic.

here is how to get there without wasting budget on AI max for search, which google is pushing hard right now and which will drain your account on irrelevant broad traffic while making the reports look busy.

the way in is PMax. specifically PMax built with signal-heavy asset groups.

instead of beefing up your product page with walls of text that kill your conversion rate, you feed google competitor URLs as custom intent audiences inside your PMax asset groups.

you take every direct competitor selling the same product. every indirect competitor the buyer might consider instead. you build custom intent audiences from their product pages and add them as signals in your asset group.

google now trains on all the buyer behaviour data from those pages and uses that to determine when your brand should appear in an AI Overview for a relevant research query.

you are not creating new content. you are not wrecking your landing page. you are feeding google the competitive signals it needs to understand exactly when your product is the right answer for the buyer asking the question.

it takes time. this is not a week one result. the accounts building this infrastructure now are starting to show up consistently in AI Overviews while everyone else is still arguing about tROAS.

the brands that adapt first will hold positions that are almost impossible to compete against later.

the ones waiting to figure it out will be paying more for worse placements while someone else sits at the top of the page answering the buyer's question before the buyer even starts scrolling.

[Rudra | Google Ads for Ecom @git_rudra]

@mrfeldmanSEM Sometimes it's just that simple

[Rudra | Google Ads for Ecom @git_rudra]

@PascalZeMarshal Quality of life>>

[Rudra | Google Ads for Ecom @git_rudra]

@Seanfrank Winners uplift others

[Rudra | Google Ads for Ecom @git_rudra]

@danieldwalton And just like that everything is up

[Rudra | Google Ads for Ecom @git_rudra]

@thomasraynott Agreed!

[Rudra | Google Ads for Ecom @git_rudra]

there is a placement at the top of google search that most ecom brands have never heard of and the window to get there before your competitors do is right now.

AI overviews are replacing the top of google search for research intent queries.

a buyer searching "best lightweight trail running shoes for flat feet" used to see ads and organic results. now they see an AI-generated answer at the top of the page with one or two product recommendations embedded inside it.

that placement is not organic. it is not a standard shopping ad. it is not a search campaign.

it is a new placement that most ecom brands are not even aware exists, let alone showing up in.

the brands that show up there are capturing the buyer before they scroll to anything else. before the shopping carousel. before the organic listings. before your competitors' ads.

the ones that do not show up are invisible to a growing percentage of their highest intent traffic.

here is how to get there without wasting budget on AI max for search, which google is pushing hard right now and which will drain your account on irrelevant broad traffic while making the reports look busy.

the way in is PMax. specifically PMax built with signal-heavy asset groups.

instead of beefing up your product page with walls of text that kill your conversion rate, you feed google competitor URLs as custom intent audiences inside your PMax asset groups.

you take every direct competitor selling the same product. every indirect competitor the buyer might consider instead. you build custom intent audiences from their product pages and add them as signals in your asset group.

google now trains on all the buyer behaviour data from those pages and uses that to determine when your brand should appear in an AI Overview for a relevant research query.

you are not creating new content. you are not wrecking your landing page. you are feeding google the competitive signals it needs to understand exactly when your product is the right answer for the buyer asking the question.

it takes time. this is not a week one result. the accounts building this infrastructure now are starting to show up consistently in AI Overviews while everyone else is still arguing about tROAS.

the brands that adapt first will hold positions that are almost impossible to compete against later.

the ones waiting to figure it out will be paying more for worse placements while someone else sits at the top of the page answering the buyer's question before the buyer even starts scrolling.

[Rudra | Google Ads for Ecom @git_rudra]

@FxScaler That's how Google is when you know what you are doing. Kudos

[Rudra | Google Ads for Ecom @git_rudra]

@herrmanndigital Bar

[Rudra | Google Ads for Ecom @git_rudra]

@Nate_Google_ Google Ads Hall of Fame

[Rudra | Google Ads for Ecom @git_rudra]

spent years figuring out how to make high ticket work on google. this is what it looks like when it all comes together in one month.

this brand had one problem when i walked in.

they could not scale and they could not get new customers.

existing buyers kept coming back. revenue was there but it was the same people buying again and again. every attempt to push into cold traffic either did not convert or could not be justified at 8k AOV.

growth had flatlined. not because the product was wrong. not because the market was too small. because nobody had ever built the infrastructure to bring genuinely new buyers in at this price point.

here is what i fixed.

rebuilt the feed from scratch. hours of work before touching a single campaign. properly structured titles. every attribute mapped. product groups segmented around margin and buyer intent. this is the part most specialists skip because it does not show up in a report.

opened new markets on shopping that had never been targeted. the demand was already there. it just needed someone to show up with the right structure in the right places.

added feed only youtube demand gen campaigns to drive new customer add to carts at the top of the funnel. youtube shorts building awareness. buyers entering consideration and converting through other channels over a 30 to 60 day window.

this is where most high ticket brands give up. the first click economics do not justify top of funnel spend at 8k AOV. the attribution looks wrong. the ROAS looks wrong. so they never push upstream and they stay stuck recycling the same buyers forever.

the brands that figure it out understand that the sales cycle is the strategy. you are not trying to close a buyer in one session. you are building the infrastructure that finds them, warms them, and converts them over the window that a buyer spending 8k actually needs.

800k added in june. 500k of that new customers who had never bought from this brand before. all highly profitable. break even ROAS for this brand is 8 so every conversion above that is pure margin.

scaling to 1.5m next month.

one person did this. not an agency. not a team. one person who understood the sales cycle, built the feed properly, and had the patience to let top of funnel work the way it is supposed to.

if your high ticket brand is stuck at the same revenue with

[Rudra | Google Ads for Ecom @git_rudra]

@Nate_Google_ Form looks good!

[Rudra | Google Ads for Ecom @git_rudra]

@Nate_Google_ yo what 😭😭🙏

[Rudra | Google Ads for Ecom @git_rudra]

this is what happens when the right person is actually in the account

[Rudra | Google Ads for Ecom @git_rudra]

added 800k to a luxury brand in june. 500k of that was new customers. 8k AOV. one person. let me explain what actually happened.

this brand had one problem before i walked in.

they could not scale and they could not get new customers.

existing buyers kept coming back. the revenue was there but it was the same people buying again and again. every attempt to push into cold traffic either did not convert or did not justify the spend at 8k AOV.

so growth had flatlined. not because the product was wrong. not because the market was too small. because the infrastructure to bring in genuinely new buyers at this price point had never been built properly.

here is what changed.

first thing i did was spend hours rebuilding the feed from scratch. properly structured titles. every attribute mapped. product groups segmented the right way. this is the foundation everything else sits on and it was never done right before i touched it.

then opened up new markets on shopping that had never been targeted. the demand was already sitting there. it just needed someone to show up with the right structure in the right places.

then added feed only youtube demand gen campaigns specifically to drive new customer add to carts at the top of the funnel. youtube shorts feeding awareness. buyers entering the consideration phase and then converting through other channels over a 30 to 60 day window.

the top of funnel investment was difficult to justify on first click at 8k AOV. it always is on high ticket. the economics look wrong until you understand the sales cycle and build the attribution to see the full picture.

but it bore out.

800k in june. 500k of it new customers who had never bought from this brand before. all highly profitable. break even ROAS for this brand is 8 so every conversion above that is pure margin.

scaling to 1.5M next month.

one person built this. not an agency. not a team of specialists with a senior who never logs in.

if your high ticket brand is stuck recycling the same existing customers and you cannot figure out how to crack new customer acquisition at scale - this is what fixing it actually looks like.

[Rudra | Google Ads for Ecom @git_rudra]

@blvckledge They are calling your setup out = Lol