Genevieve Pritchard

Product Marketer & Storyteller #Programmatic. #Sustainability. SaaS. #AdTech. Dir PMM @zetaglobal. Previously @yahoo @kinesso @inmobi

[Notora AI @NotoraAI]

We’re not building another productivity tool.
We’re building cognitive leverage.

Thinklets = AI you trigger.
Looplets = AI that nudges you live.

Your next-gen advantage is here.
Waitlist now live. Demo bookings open.

#NotoraAI #WhatsNext

[Neil Patel @neilpatel]

Here are the UX changes that reduce cart abandonment.

292 e-commerce companies shared their data from past experiments.

Ideally, you should combine all the elements.

But sadly, when you combine them all, you get diminishing returns, and it doesn’t compound as one may think.

[Genevieve Pritchard @gpritchard]

💡Great Read ➡️ WTF is Agentic AI? (and what leaders need to know) https://t.co/1dY5ibYQX9

#AI #GenerativeAI #Agents

[Bill Wise @billwise]

💥 MAJOR ANNOUNCEMENT #2 💥

Following the news about acquiring @innovid, today we shared the launch of a new certified service partner (CSP) program for #adtech and minority investment from 3 holding companies: IPG, Omnicom, and WPP. Thrilled to have them as shareholders and hope to add others to the roster while continuing to deliver innovative – and independent – solutions to benefit the ENTIRE ecosystem.

Thanks to @MichaelKassan & 3C Ventures for their help in orchestrating this powerful deal for the insustry… there is power in independence & neutrality!!!

https://t.co/btDjn1S1Ln

[Panos Panay @panos_panay]

Incredible to be here at #AWSreInvent for the announce of Amazon Nova. As @ajassy said, “This is the future of how frontier models can be built and consumed.” https://t.co/9Ku3mXEb94

[Mack @Analytics_699]

🔥Nova - a new family of multimodal AI models ▶️
#BigData #AI #MachineLearning
#Python #javascript #DataScience
#Cloud #Robotics #Web3 #LLM #IoT #IIoT #AWS #SmartHome #Art #Aiart #Programming #Coding #100DaysOfCode
Cc: @CurieuxExplorer
https://t.co/SujCfmE3le

[Adorn Media LLP @AdornMediaLLP]

2025 Demand Gen Trends 🚀
AI personalization, cookieless targeting, & next-gen CRMs are changing the game. Ready to level up?
👉 Read more: https://t.co/fBxkYJzfv0

#DemandGeneration #MarketingTrends #AI #AdTech #ABM

[Genevieve Pritchard @gpritchard]

US e-commerce shoppers set to break a Cyber Monday record 🛍️🛒 https://t.co/wxBwYotGK0

Adobe projecting record sales of $13.2 billion, up 6.1% from last year.

#BlackFriday #CyberMonday #Retail

[Alexandre Nderagakura @ANderagakura]

In programmatic, curation is good but only with transparency : reporting, data used for the deals, the curated audience segments pubs are being added to, pricing transparency https://t.co/rJm4TFksJ9

[Aadit Sheth @aaditsh]

Over 25% of all new code at Google is now generated by AI.

Let that sink in.

This isn’t a small shift—it’s a glimpse into the future of how software is built.

[Deedy @deedydas]

BREAKING: The US DOJ has told Google to sell Chrome!

They also say:
— Google can either (a) sell Android (b) start with mild remedies that prevent favoring its own search services
— Is prohibited from owning search rivals.

THIS. IS. INSANE.

Read the original DOJ filing here:

[GrowthHackers | Your Growth Partner @TopGrowthAgency]

Which #Distribution Channels Help Drive New Audiences?
- Owned Media Channels
- Email #Newsletters
- #InfluencerMarketing
- Earned Media Channels
- #PressReleases
- #SocialMedia Groups
- Paid Social #Ads
- #Podcasts
- Q&A Platforms

#DigitalMarketing

https://t.co/moNYybUGI3

[Viant Technology @viant_tech]

Our CMO Jon Schulz recently sat down with Yakira Young of @AdMonsters to discuss the hidden environmental impact of #digitaladvertising & how our industry can adopt sustainable practices & make sure they stick. https://t.co/12nrBhxS1L

#AdTech #Sustainability #Programmatic

[Genevieve Pritchard @gpritchard]

Very insightful read 💡

An influential stream of thought in #marketing- All products have elements of services https://t.co/xOJyHnJSov

RT @DerrickDaye #MarTech #ProductMarketing 💯

[Aakash Gupta @aakashgupta]

Don't confuse business, product, and customer outcomes:

[Eric Tilbury - Programmatic @EricTilbury_RTB]

Hear me out: What if publishers were required to declare the total number of ad opportunities on a page at the time of the bid request? This would allow DSPs to set up line items based on thresholds for the number of ads per page. Buyers could then control the density at which their ads are served, while still giving publishers the ability to optimize their RPMs based on these page density tiers. This approach would balance advertiser control with publisher monetization.

[Tamara McCleary @TamaraMcCleary]

https://t.co/taIwZ8KOGF

[Dr. Derrick Daye @DerrickDaye]

On the other side of clutter is consumer attention. Better navigation gets brands there. #advertising #branding
https://t.co/NhveahnVcW

[marktgAI @marktgai]

AI is transforming online advertising!

Discover how AI is reshaping digital marketing with:

Precision targeting
Smart bidding
Personalized ads
Fraud prevention
Predictive performance
Maximize ROI with AI today! 🚀

#AIAdvertising #AdTech #DigitalMarketing #marktgAI

[TechCrunch @TechCrunch]

Slack is turning into an AI agent hub. Should it? https://t.co/f0DkbPkrG9