Today, we're replaying our conversation with pricing expert, @MadhavanSF.
It's full of tactical advice, like these 3 unconventional strategies to price your product:
1/ Keep doubling the price until you get laughed out of a conversation. It’s somewhere near that ceiling.
2/ Make it relative - if we index what you pay for Salesforce at $100, where should our price be?
3/ Ask three questions about your product; What’s an acceptable price? What’s an expensive price? What’s a prohibitively expensive price? The right price is the ‘expensive’ price.
You don’t want to make friends or enemies with your pricing. You want a neutral reaction.
Mark (&team) deserve 100% of the credit. But reminded that grt leaders / founders - as well as investors - need to stay mentally flexible and curate trusted sounding boards who are willing to challenge the consensus.
Grt software convo bw @chamath & @DavidSacks on allin. Zirp enslaved and deluded people to worship ARR. As tho all software revs are equally valuable - they are not! Stop w this ARR garbage! And worse it was applied to include revenues that were far from durable or recurring like apartment rents! Very very few software companies will ever achieve $1 B of actual, profitable revenues w decent growth & margins. That is the only thing that matters. Do u have a sufficiently killer product & dominant market position that allows for winner take most value creation? @bgurley@jaminball
Great article, Dr Chris Holmes. Well said and good on you for showing the realities of running a small business in General Practice, with one source of payment
"Meet the canaries in our health coalmine" @smh https://t.co/HfNwfmBMYm
The final part of the six stages of health tech grief
let's be a software-only point solution to
let's become a services business
https://t.co/sw671zWwQI