Greg Kogan

Eng turned messaging & positioning guy for the most complicated tech. Advocate for “the hard simple.” Grew Pinecone 0 to🦄. Created “vector database” category.

[Greg Kogan @gregkogan]

@paulg From 2019... Swap AWS/Azure/GCP with OpenAI/Anthropic: https://t.co/5vzkrzkPbJ

[Greg Kogan @gregkogan]

@Lindyydrope @runlayer is running away with this market

[Greg Kogan @gregkogan]

Agents this, AI that... Refreshing to see companies like @podia go all-in on human connections.

[Len Markidan @LenMarkidan]

There's a question we've been chewing on at @podia for the better part of a year: what happens to creator businesses when content becomes abundant? When AI can create unlimited amounts of it as well as any of us?

A lot of platforms look at all this and decide the answer is better AI tools for making content faster.

Maybe.

But we keep coming back to a different idea.

As AI makes content easier and easier to produce, the things it can't produce get more valuable.

The conversations.

The trust.

The act of showing up, week after week, for the people who keep showing up for you.

We think the creators who endure won't be the ones who automate all of that away. They'll be the ones who get to do more of it.

That's the thinking behind the new Podia, which launched today.

I hope you’ll give it a look: https://t.co/tRNQzk1pjX

[Greg Kogan @gregkogan]

@thorstenball @bedesqui Specifically check out virtual objects: https://t.co/I2BT7loRIE

[Greg Kogan @gregkogan]

@thogge This is bad. Even worse: putting logos under “customers” heading when they just toyed around with the free plan, or starred the repo, or paused at your conference booth that one time in November…

Old tactics, unfortunately: https://t.co/n0SlxACAfQ

[Greg Kogan @gregkogan]

@ivanburazin Been an issue forever… https://t.co/n0SlxACAfQ

[Greg Kogan @gregkogan]

@nicoalbanese10 Talked to a team just yesterday that’s using https://t.co/4COBFhC2h3 as part of their custom agent framework. Made by creators of Apache Flink (@StephanEwen) and the streaming folks from Meta.

[Console @console__]

Introducing Console Inbox: the AI-native service desk that gets better as you use it.

Legacy ticketing systems were built to track work, not get the work done. Tickets pile up, context is missing, and teams spend half their day on triage.

Inbox represents a fundamental shift. Console’s AI resolves every request it can, end-to-end. When it can’t, tickets land in your Inbox with all the context you need to fix the issue fast.

The best part: AI recognizes tickets with recurring patterns and creates new automations so they never become tickets again.

This is the future. IT’s time to build.

Read more here: https://t.co/Ph1PKAfwws

[Greg Kogan @gregkogan]

@startupandrew That’s why Mac Minis are flying off the shelves.

[Greg Kogan @gregkogan]

@hamburger I’d love to see it. I get nothing but trite try-hard taglines.

[Greg Kogan @gregkogan]

@SherryYanJiang “Isn’t there yet” doesn’t even begin to convey how not there they are. For the vast majority of Americans outside SF or NY, “ChatGPT” is still “that thing kids use to cheat in school.”

[Greg Kogan @gregkogan]

4 days later…

[Greg Kogan @gregkogan]

Snyk was once a masterful example of what I call proxy positioning: Messaging to one audience to actually appeal to another. They won devs to better sell to security.

Sadly, today they're an example of what I call analyst-brained positioning: Unleash! Fabric! Intelligent layer!

[Greg Kogan @gregkogan]

@varunram Just like demand-gen marketing used to do.

[Greg Kogan @gregkogan]

@VivaLaPanda @paularambles Both are true. Positioning it as an AI SWE raises expectations, which the product didn’t meet.

[Greg Kogan @gregkogan]

Startups waste so much time & energy on site pages without stopping to think if they're needed.

One-product companies don't need a product page. The homepage _is_ the product page. Details can be found in the docs.

Whoever made new @braintrust site gets this. Many don't.

[Greg Kogan @gregkogan]

I expect agents will continue relying in large part on social proof when choosing tools. Both from trusted humans and trusted agents. Question is how they’ll measure it. What’s the PageRank for agents?

[brian flynn @Flynnjamm]

https://t.co/Okm3scbdOy

[Greg Kogan @gregkogan]

Today the best example of proxy positioning is @mercor_ai...

Their public materials address experts, but the real message is to AI researchers: "Look, we can convince the world's best experts to label your data."

[Greg Kogan @gregkogan]

Snyk was once a masterful example of what I call proxy positioning: Messaging to one audience to actually appeal to another. They won devs to better sell to security.

Sadly, today they're an example of what I call analyst-brained positioning: Unleash! Fabric! Intelligent layer!

[Greg Kogan @gregkogan]

Snyk was once a masterful example of what I call proxy positioning: Messaging to one audience to actually appeal to another. They won devs to better sell to security.

Sadly, today they're an example of what I call analyst-brained positioning: Unleash! Fabric! Intelligent layer!

[Greg Kogan @gregkogan]

@HarryStebbings Hence the appeal of "context graphs" as a moat. Customers can migrate data but not the activity & decision history. https://t.co/EppYgIiPsZ

[Greg Kogan @gregkogan]

@rauchg Yes, and: every 1 hot-name early customer is worth >1,000 no-name customers. Do everything you can to win former early on so you can name drop in your launch. Trust from respected names is the moat.