Gregory Ciotti

Work: Product Marketing @Owner. Previously: @Shopify.

[Brandon Chu @BrandonMChu]

To most people, this seemed truly impossible back in the day

@shopify is still underrated

[Marcus Lemonis @marcuslemonis]

One of the best investments I ever made. I hope one day you can invest.
Try @owner here:
https://t.co/BGuIJ3n3Ig

[Adam Guild @adamguild]

Introducing Grader: the world's first AI CMO for restaurants.

It’s helped us drive over $1 BILLION in sales for our customers.

Grader outperforms human marketing teams. See how:

[Jason ✨👾SaaStr.Ai✨ Lemkin @jasonlk]

Nothing like epic investor updates on 1/1/26. First up is @owner:

👩‍🍳 One of the best companies I've ever invested in is @owner — AI for restaurants. A great example of AI Vertical B2B.

They dramatically accelerated in 2025:

• Growing almost ~3x YoY, accelerating towards $100M ARR.
• 83% of growth comes from their AI products. 
• Truly S-tier team and jaw-dropping velocity. 

The key is massive ROI from AI. Massive & nearly instant.

Great work on a great 2025, Team @Owner @AdamGuild @DeanBloembergen. Proud to have led the seed round at @SaaStrfund.

[Jason ✨👾SaaStr.Ai✨ Lemkin @jasonlk]

A huge congrats to team @owner for another record-setting month of Double Double growth!

Double digit growth at double digit millions in ARR! #joinawinner

What’s the secret? In the Age of AI, you have to do >everything< for the customer. Everything. Effortlessly, and with near instant and true ROI.

Own it. Don’t ask them to.

[Gregory Ciotti @gregoryciotti]

@joelgascoigne Congrats, Joel!

[Gregory Ciotti @gregoryciotti]

What could you see changing in the future about senior content positions? Or, what would you expect to see if we had a larger/better dataset?

[Gregory Ciotti @gregoryciotti]

What do companies expect from their senior content hires?

Out of curiosity, I ran a quick observational study that may reveal part of the answer.

TLDR: Many senior content roles require owning at least one other related craft/discipline:

[Gregory Ciotti @gregoryciotti]

(cont'd)

- But, it seems "Head of SEO" responsibilities are often reserved for a separate hire.
- Roles with Social Media or Communications in the job title were much less likely to mention SEO.

[Gregory Ciotti @gregoryciotti]

Writing is an invitation for the world to look inside your head and comment on what they find.

That's why it's so hard to press "Publish."

[Gregory Ciotti @gregoryciotti]

If people genuinely love your product, then the best thing you can do for your "brand" is to get more people to use your product.

Especially in the early days.

[Gregory Ciotti @gregoryciotti]

@GregBernhardt4 Interesting! Is this best covered here or in another guide/update? https://t.co/HmMnkyLypR

[Gregory Ciotti @gregoryciotti]

@KevinEspiritu @utekkare @dennishegstad "Infinite games" https://t.co/HvvvCcBXPG

[Gregory Ciotti @gregoryciotti]

@nicecobra I'm available for a fact check.