GrowthMBA

Creating Business Model Innovation through learning the MBA Essentials Distilled into 3 Days.

[GrowthMBA @growthmba]

A super helpful canvas by @therectangles. Great for idea generation and business analysis, it can be used for marketing and product development, also user research and testing assumptions about customers. https://t.co/C02A3XqIES

[GrowthMBA @growthmba]

Taking a holistic view of who your target audience is will help with strategically planning communications and activities. Knowing why they are the right segment and audience is helpful for saving costs and increasing success rates. https://t.co/C02A3XqIES

[GrowthMBA @growthmba]

Why do some countries, clusters and companies become the best in what they do? @MichaelEPorter Diamond Model can help map where you are best suited to take advantage. https://t.co/C02A3XqIES

[GrowthMBA @growthmba]

The classic @MichaelEPorter with the 5 forces. A long standing model that is used for identifying your current business situation and environment. Use as a snapshot and not a predictive model. https://t.co/C02A3XqIES

[GrowthMBA @growthmba]

Marketing can be a minefield to get right. Knowing the different stages and process that customers can go through before purchasing is key to getting the purchase! This image shows the amount of digital channel available per stage. Choose carefully https://t.co/C02A3XqIES

[GrowthMBA @growthmba]

A theory for implementing strategic change and the considerations of what a team goes through and the interactions between them. When looking to improve team culture this can a helpful reference point. https://t.co/C02A3XqIES

[GrowthMBA @growthmba]

The empathy map by @strategyzer can help with gaining a deep understanding of your customers and what their experiences are to help you with creating opportunities for improved customer experiences that address their pain points. https://t.co/C02A3XqIES

[GrowthMBA @growthmba]

Which one are you? @emyth https://t.co/C02A3XqIES

[GrowthMBA @growthmba]

Do you agree? RT for Strategy, Favourite for Culture @DruckerInst https://t.co/C02A3XqIES

[GrowthMBA @growthmba]

This model encourages you to focus on the core competencies of where your competitive strengths lie? Are these easily replicated? Can you turn these into a distinct competitive advantage? What are your tangible and intangible strengths? https://t.co/C02A3XqIES

[GrowthMBA @growthmba]

A new way to look at solving your customer problems and adding value. @ideo have pioneered the approach of #designthinking and how to use it. A must have for 21st century businesses wanting to grow, perform and stay in the race. https://t.co/C02A3XqIES

[GrowthMBA @growthmba]

A customer journey matrix can work as a template where you change the different stages to suit your business. A helpful tool in looking at the customer journeys to preempt behaviours so that you can add value at every touch point. https://t.co/C02A3XqIES

[GrowthMBA @growthmba]

The Cultural Web by Johnson & Scholes is a way to test the assumptions of culture inside your business. Knowing the cultural value of your business can pay off dividends, in terms of productivity, employer brand and creativity. https://t.co/C02A3XqIES

[GrowthMBA @growthmba]

A content matrix created by @markwschaefer and helps with structuring your content calendar to achieve a number goals. Improve SEO (Search Engine Optimisation), customer service online and raising awareness. #ContentMarketing #Strategy https://t.co/C02A3XqIES

[GrowthMBA @growthmba]

Identify potential pitfalls with the marketing strategies you could employ before it cost you money and not worked for you or your customers. Helps with avoiding the potential worst performing marketing strategies https://t.co/C02A3XqIES

[GrowthMBA @growthmba]

A famous model by @BCG used to choose a marketing strategy based on market share and growth rate. This helps with analysis of current business services and choosing which will be right for growth. https://t.co/C02A3XqIES

[GrowthMBA @growthmba]

What's the difference between a red ocean and a blue ocean? https://t.co/C02A3XqIES

[GrowthMBA @growthmba]

Desirable, viable and feasible mapping. This assumption map by @davidjbland is ideal for product development and starting points to understand what your customers want. Get closer to the product that people want solving #UserExperience https://t.co/C02A3XqIES

[GrowthMBA @growthmba]

Some say the father of Strategic Management, Igor Ansoff. A classic model in management theory. The matrix helps with choosing where to get the growth from and what overall strategy to take to achieve it https://t.co/C02A3XqIES

[GrowthMBA @growthmba]

Reviewing & reflecting is an important part of understanding your strategy and what is/isn't working. Innovation is key to growth and having a process in place like the Double Diamond allows for this. Take time and create products people benefit from. https://t.co/C02A3XqIES