Creative marketing agency based in Middle Tennessee. Helping brands since 1997. Using this account to give out marketing hacks and a splash of creative chaos.
We’re at the tipping point of a new era in search. GEO is about aligning with how AI-driven tools ‘think’ and serve up content. Optimizing for it today could be the key to future-proofing your brand’s online presence.
Is GEO the new SEO? 🤔 We’re seeing the early signs. As generative AI changes search, ‘Generative Engine Optimization’ might just be the next evolution for brands looking to stay visible.
Here’s our view on it 🧵
So, what can you do to optimize for GEO? We’d start with these three practical steps:
•Create conversational, FAQ-style content that mirrors how people actually ask questions. AI loves clear Q&A formats��it makes it easier to pull relevant responses for users.
•Focus on well-structured, easy-to-skim content with headers and subheaders. AI models pick up on logical flow and organization, so make it easy for them to understand and parse your message.
•Invest in schema markup. Structured data helps AI understand context and relevance, boosting your chances of being surfaced in response to specific queries.
You haven't done taco tuesday unless you've done Speedy Burrito. It's like one block from our main office, so we go there... a LOT. Check it out if you ever go east of Nashville!
Awesome Prime Day deal! If you work at a creative marketing agency you know how important these are 🥹 noise cancelling bliss. $169 (32% off) for Apple AirPods Pro 2!
Want to work for a creative agency based in the Nashville area? Hit us with an @ and show us your stuff on #PortfolioDay! We're always looking for incredible talent to join our growing team.
Our company has been growing quick so we needed a new solution for credit cards. Today we went with @tryramp ... good management features, virtual cards, and easy reconciliation—better than Expensify.
What’s another new fintech product that’s helped your biz scale? Drop a reply.
Update your iPhones to iOS 18 so you can still send messages via satellite if cell towers go down! Many friends of ours maintained contact without cell signal in hurricane Helene because they were able to use Satellite Messaging which is built into most iPhones. #Milton
‼️Friendly PSA from Asheville to everyone staying in Tampa Bay:
PLEASE update your iPhone to iOS 18 before #Milton hits on Wednesday night.
The new Satellite Messaging could literally save your life.