Harry Chu

Founder of @TrueProfit_io (#1 Shopify Profit App) | A Profit-obsessed Nerd Sharing Lessons from 13+ years in Ecom, Dropship, SaaS Building and Profit Analytics

[Harry Chu @harryprofitguy]

At 19, I was farming MMO gold and selling MP3s online.
At 37, I lead product at a $M ARR SaaS used by thousands of ecom brands.

[Harry Chu @harryprofitguy]

@dtcprophet true cost -> true profit

[Harry Chu @harryprofitguy]

Small progress is still progress.
#roadto100k

[Harry Chu @harryprofitguy]

Why pay $30/month for software you can generate once and host for cents?
That is where SaaS pricing is headed.

SaaS was already a breakthrough: a $1M product could be shared across a million customers, making it accessible for a few dollars instead of one company carrying the full cost.

Now AI lets customers create software tailored to their own workflow.
Pay once to generate it. Pay a little to host it. No recurring fee for a bloated product built for everyone else.

Cheaper software is no longer a nice-to-have. It is becoming the baseline expectation.

[Harry Chu @harryprofitguy]

@daaxinho focus on what?🤑

[Harry Chu @harryprofitguy]

I raised my Shopify store’s conversion rate from 2.3% to 3.1% by auditing every step of the buying journey.

Homepage.
Product page.
Cart.
Checkout.
Mobile.

Want the exact CRO checklist?
DM me “CRO.”

[Harry Chu @harryprofitguy]

@kelvonhimself read my caption again bro 😂 it's what u think it is

[Harry Chu @harryprofitguy]

July’s highest-ROAS eCommerce niches are in.

18+ niche came out on top at 10.9 ROAS, tied with Business & Industrial. Didn’t see that one coming tbh 😂

Where does your niche rank dudes?

[Harry Chu @harryprofitguy]

@ecomedyy any progress is progress
keep it up bruh

[Harry Chu @harryprofitguy]

@wearetheselect mature niche lol :))

[Harry Chu @harryprofitguy]

@ecomchai test test test
scale what worked base on data

[Harry Chu @harryprofitguy]

@bakrdkk1 @ecomchai 100% agree

[Harry Chu @harryprofitguy]

@richoffcampss keep rolling bruh, what niche?

[Harry Chu @harryprofitguy]

@EcomAashi that's massiveee
how did you get here?

[Harry Chu @harryprofitguy]

@alexpagepilot thanks bruh

[Harry Chu @harryprofitguy]

Dropshipping is proof that revenue and gross margin can lie to you.

It has the highest gross margin among common ecommerce models: 68%.
But the lowest net margin: 18%.

Why?
Because every advantage of dropshipping comes with a cost:
- no inventory → less control
- easy to launch → more competition
- paid traffic → rising acquisition costs
- third-party fulfillment → refunds, delays, and unhappy customers

That’s why “I made $100k in sales” is rarely the flex people think it is.

Show me the net profit.

[Harry Chu @harryprofitguy]

POV: Finally make it!

P/s: Flexing revenue is cool sh*t.
But I like flexing what’s left after the bills.

[Harry Chu @harryprofitguy]

@fromadstoassets sick
profit gross or net?

[Harry Chu @harryprofitguy]

You can't scale what you can't see.
Check this out friends! https://t.co/9eO20s0Tcj

[Harry Chu @harryprofitguy]

@aalanazarr yoo that's impressive net margin dudeeee
and p/s: thanks for using TrueProfit 😉