Top Tweets for #ATSP19
"Nous sommes dans un contexte de plus en plus favorable à une transformation de la TV et au lancement de la TV adressée," a expliqué @SebMaster au cours de #ATSP19. Pour en savoir plus lisez @Ratecard_fr https://t.co/umK5y7MRL1
A recap of some of the ATS Paris 2019 discussions by @Ratecard_fr https://t.co/zNyw2kthXJ @SpotX @sebmaster @MEDIAfigaro @PrismaMedia @canalplus @waze #ATSP19
“A significant amount of budgets transacted today goes through custom audiences, but none of this budget is able to make its way into the open web, and publishers don’t get to see it.” - @CharlesEmeriau at @exchangewire #ATSP19
'The value chain is demanding #transparency,' @fabmag from Alliance Gravity Data Media explains at #atsp19 in conversation with @Juvillier @3W_relevanC @IPONWEB and @JNJNews #ATSParis

Table-rond 'TV Connectée : Choisir le future' avec @FayssalKartobi @virginiedremeau @crego4 @sebmaster et modérator @ileroy de @tracksandfacts #ATSParis #Atsp19 #OTT #atv #CTV

'We have a lot of Demand for advertising on connected #TV from French advertisers and also from international clients' adds @sebmaster in conversation with @ileroy @FayssalKartobi @virginiedremeau & @crego4 #Atsp19 #ATSParis #CTV #ott

'We're waiting to hear if and how the law will change to allow regional advertising,' advises @crego4 from Values at #atsp19 on the panel about connected #TV and #addressable #advertising #ATSParis

'When it comes to #TV it's about broadcast, it's about quality. The screen is ten times bigger than a 'phone and the sound is so much better. This is the best of both worlds,' explains @FayssalKartobi from TDF at #ATSParis #ATSP19 #CTV #ott #addressable #advertising

Commencing the panel about connected #TV at #atsp19 with @webmaster from @SpotX, @tracksandfacts @crego4 @FayssalKartobi @virginiedremeau talking about the dynamics in France #ATSParis

Identity discussion with @CharlesEmeriau from @IndexExchange -there’s no escaping the ID topic at #ATSP19 today 😎
Very interesting to hear about the rise of gaming online from Jean-Baptiste Godinot @gameloft at #atsp19 #ATSParis in conversation with @exchangewire

"More and more advertisers are taking some of their #programmatic #advertising in-house," explains @Tradelab_RTB 's Guillaume valicon "we see a hybrid model" with engineers and data scientists working in parallel with the agency #ATSP19 with @exchangewire

Les services autour du programmatique. Table-ronde #ATSP19 avec @verizonmedia @Tradelab_RTB @Equancy : data + expertise + test & learn @stevenfitz75


Vers une forte montée en compétence chez l’annonceur #ATSP19

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