Top Tweets for #AdIdConsortium
Official programming begins tonight with a fireside chat between IX CEO @acasale, and @LiveRamp CEO, Scott Howe, on the impact of people-based marketing and how the #AdIDConsortium is powering Identity in our industry. #IXopen
Had so much fun at @rampup presenting @dataxu's @liveramp IDL integration-for-RTB results to a super packed room:
- 8% more reach
- precise IDL-based freq caps
- 100% correctly IDL-annotated exposure files!
๐ @tclinger @mikeosullivan #AdIDconsortium
โA wide variety of companies are a part of the #AdIDConsortium - we need commonality and we need to partner together. We need common frameworks to solve these problems.โ - @mikeosullivan at #RampUp19
โThe #AdIDConsortium is solving for two major problems: cookie syncing chaos and the problem of custom-based buying in the open web, outside of the walled gardens.โ - @mikeosullivan #RampUp19
.@mikeosullivan joins @dataxu, @TheTradeDesk and @LiveRamp for a conversation on identity and the #AdIDConsortium at @RampUp. #RampUp19
One topic of discussion at the #RampUp19 panel will be @LiveRamp's announcement on IdentityLink for RTB how it relates to the #AdIDConsortium. @RampUp https://t.co/gLLoba1edy
At @RampUP? Donโt miss our VP of Product, Identity and Data, @mikeosullivan, take the stage today at 4:25 PM PT to discuss the importance of open identifiers and the progress of the #AdIDConsortium: https://t.co/qQYtMvKuUO
See me rep @dataxu ๐ at @RampUp with @TheTradeDesk @IndexExchange and @LiveRamp #AdIDConsortium #OneView. 4:25pm Monday.
At #RampUp19 this week? Check out @dxsimmons on the Power of Identity panel today at 4:25pm PT, and tomorrow at 10:55am in the @LiveRamp Innovation Studio!
At @RampUP? Donโt miss our VP of Product, Identity and Data, @mikeosullivan, take the stage today at 4:25 PM PT to discuss the importance of open identifiers and the progress of the #AdIDConsortium: https://t.co/qQYtMvKuUO
Attending @RampUp next week? Donโt miss IXโs @mikeosullivan join leaders from @dataxu, @TheTradeDesk and @LiveRamp in a discussion on the progress of the #AdIDConsortium and the importance of open-identity solutions. Learn more: https://t.co/qQYtMvKuUO #RampUp19
Excited to announce our support for the @LiveRamp #IdentityLink. Learn how the launch will unlock people-based buying on the open web via @mikeosullivan. #AdIDConsortium https://t.co/8zGTGxjqKs
IXโs @james_prudhomme comments on how initiatives like the #AdIDConsortium allow independent tech partners to collaborate & create an open, standardized pool for cookie identifiers and why a universal ID will put money back into publishersโ pockets. https://t.co/P9QN8gjuqy
"Itโs incredibly rewarding to see this work come together and to be in lockstep with partners who are all committed to the same vision."
@acasale weighs in on the importance of @dataxu's integration of @LiveRamp's IdentityLink. Learn more: #AdIDConsortium https://t.co/shtc7H72oW
Kicking off our day at @RampUp with a discussion on the #AdIDConsortium with @LiveRamp, @dataxu and @WatsonAds! #RampUp18
Don't miss @mikeosullivan discuss the #AdIDConsortium today at 3:20 PM at @RampUp: https://t.co/pGHERHrha2 #RampUp18
Dive into why cookie based identifiers result in lower monetization and how the #AdIDConsortium is tackling the problem for this weekโs #WhiteboardWednesday. https://t.co/Dr2O04lbec
IX's @wflock takes to the stage at @AdMonsters #PubForum to chat all things #AdIDConsortium and the benefits of using a universal ID.
Shades on. ๐๐ Watch this update from #CannesLions on @TheDigiTrust joining the #AdIDconsortium and what challenges member companies will tackle next. https://t.co/4VNlLLJahQ
TODAY: Please join us at 15:30 to discuss how the road to identity will achieve addressability and level the playing field #IXCannes #AdIdConsortium
Big news for the #AdIDConsortium & an advertising ecosystem seeking greater choice. #IXCannes @IABTechLab https://t.co/FNa8HPkAG7
Ad ID Consortium Joins Forces With DigiTrust https://t.co/2eWMFHH1Rj
Don't miss industry leaders dive into how the road to identity will achieve addressability and level the playing field next week at @Cannes_Lions: https://t.co/PCrXEkXgGT #IXcannes #AdIDConsortium
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