Travis Clinger

SVP, Addressability and Ecosystem at @LiveRamp. Building a better advertising ecosystem rooted in consumer trust.

[Index Exchange @IndexExchange]

Together with @Prebidorg, we're hosting an exclusive panel discussion during Cannes about ad podding and other enhancements in #CTV with @LiveRamp's @tclinger, @Prebidorg's Mike Racic, and Index's @robhazan.

Learn more and request an invite: https://t.co/eDgCMtZqfo

#CannesLions

[Index Exchange @IndexExchange]

Thanks to all who joined us in Toronto for an insightful conversation on the future of #addressability with Mike Nuzzo of @Hearst, @tclinger of @LiveRamp, and our own Lori Goode!

[Paul Bannister @pbannist]

I'm excited about this new partnership with LiveRamp. Until now, clean rooms were missing a number of key features, and LR's new Safe Haven for Publishers checks a lot of those boxes. This will open up a lot of new possibilities for marketers and publishres to work together

[Lou Paskalis 🇺🇦🇺🇸🇮🇱 @LouPas]

“I believe that we are headed to a world where deterministic data will be the gold standard. #GDPR already outlaws probabilistic data and I think we will see the US ecosystem follow that lead.” Travis Clinger, (@tclinger) SVP Activations and Addressability, LiveRamp. #ALM2023

[Travis Clinger @tclinger]

@decaffeinateddd @Myles_Younger Agree w/ @decaffeinateddd. @LiveRamp doesn't use CNAME. This is article is factually incorrect. ATS is entirely based on publisher logins - there's no 3p cookie extension via CNAME.

[Travis Clinger @tclinger]

@paqitup @BradAT @airgups23 @HelloGo78598860 @decaffeinateddd Correct - no probabilistic signals in RampID. It’s 100% deterministic. Ian’s right that derived means one source of PII (typically email), while maintained means it links to an Abilitec ID with multiple sources of PII.

[LiveRamp @LiveRamp]

Today @Google announced PAIR, a new offering that enables publishers and advertisers to reconcile their first-party data for marketing use in Display & Video 360. We're excited to share that @LiveRamp will implement PAIR and serve as a clean room partner. https://t.co/rtWy1wZuMk

[Travis Clinger @tclinger]

While Google has announced that 3p cookies on Chrome will be phased out in mid-2024, there has never been a better time to move to people-based identity. Chrome may have delayed, but the industry must keep moving forward to be independent from the cookie. https://t.co/Ddb5DWdfnv

[Paul Bannister @pbannist]

If someone tells you their tech is cookieless and it doesn't use hashed emails, it's definitely fingerprinting.

[Travis Clinger @tclinger]

@piano_io’s Joanna Catalano and I discuss in @MarTechSeries the steps the ad industry must take to build a trust-based ecosystem: https://t.co/xlHoRm2dVm

[AdMonsters @AdMonsters]

Cookies, be gone. ❌ 🍪 See how LiveRamp's ATS saves the day with its identity-resolution capabilities in Q&A with @tclinger SVP, Addressability & Ecosystem at @LiveRamp

https://t.co/sRch8MIJ6R

[LiveRamp @LiveRamp]

Through an integration with our Authenticated Traffic Solution (#ATS), publishers using @Amazon Publisher Services now have a more convenient way to connect authenticated inventory to advertiser demand and reduce their reliance on third-party cookies. https://t.co/HgBCK7sjt0

[LiveRamp @LiveRamp]

Last week, @tclinger joined experts from @xandr, @Bayer, and @Microsoft on the #AWNewYork stage to discuss the post-cookie solutions advertisers should take advantage of today.

Watch the session replay: https://t.co/1D6cGmqh7d

[LiveRamp @LiveRamp]

When leveraging our Authenticated Traffic Solution (#ATS) compared
to third-party cookies, publishers can generate up to a 350% improvement in advertising yields on Safari and a 50% improvement in yields on Chrome. https://t.co/TAjLLQDWaQ

[LiveRamp @LiveRamp]

Google just announced a new date for the deprecation of #thirdpartycookies: 2023.

Here's why this is good news for those using our Authenticated Traffic Solution (#ATS) from @tclinger: https://t.co/22X86CeLU6

[LiveRamp @LiveRamp]

Last week, Google announced that in late 2021, Android Advertising ID (#AAID) will no longer be available for users who opt out of interest-based advertising or ad personalization. @tclinger explains what this means for you.

[Travis Clinger @tclinger]

Incredibly excited to share a @forrester report that shows that brands can achieve a 343% ROI increase buying on ATS vs. 3p cookies!

[LiveRamp @LiveRamp]

To prepare for the end of #thirdpartycookies, hundreds of pubs, brands, & platforms worldwide have adopted our Authenticated Traffic Solution (#ATS). See how our customers are taking control of their #cookieless future. https://t.co/m1qEGlXw5L

[Piano @piano_io]

We recently announced new partnerships as part of our First-Party Data Acquisition solution. Watch our Piano Academy recap "Post-Cookie Identity from All Sides: A Roundtable" w/ @tclinger from partner @LiveRamp to hear how to tackle 3P cookie deprecation: https://t.co/KOGg4dAlKu

[Jay Friedman @jaymfriedman]

One upside of the future of identity is that, with CTV platforms and channels requiring log-ins, the move to email and other more persistent identifiers will be a cross-device/user improvement over IP address.

[Travis Clinger @tclinger]

Excited to join @MSFTAdvertising to share ideas around how we can both embrace privacy and see better business outcomes. Studies show that 85% of consumers only engage with brands they trust and initial results show 40% higher CPMs on authenticated inventory.

[TechCrunch @TechCrunch]

Building customer-first relationships in a privacy-first world is critical https://t.co/3RZfPs3IRE by @tclinger