Top Tweets for #FSFuture
Awesome #2fortuesday yesterday with @JimMarous. An AM #TwitterChat on #personalization at #FSFuture. In the PM @christinep_0218 joined for a #FBLive discussion on the new Digital Banking Report - video here: https://t.co/N4vFD1qUcF. Check out the behind the scenes shot.
If you didn't have a chance to join the #FSFuture Twitter Chat this morning with @JimMarous, catch up on the highlights here.
https://t.co/24gvsmCpt1
Our #TwitterChat using #FSFuture hosted by @JimMarous on personalization just ended. But it's not too late to see a treasure trove of insights. So if you're into #DigitalMarketing #customerservice #fintech & #CRM and yearn to give customers better #CX, check it out!
Download the August issue of the Digital Banking Report, sponsored by @Pega.
Available for subscribers or purchase.
https://t.co/NgwBq95por
#FSFuture @FinancialBrand
To learn more, download the Power or Personalization in Banking 2018 report (Available with subscription): https://t.co/XgkasfTM0n #FSFuture
Thanks to @JimMarous, @YingChen42,@NolanMatthew, @PegaScott, and @vjeffs for participating. #FSFuture
⚡️@JimMarous @ “The Power of #Personalization in #Banking”. Tweets collection by @TopCyberNews
#TwitterChat @ 10:00 AM ET today, September 25th Sponsored by @pega.
Report for background info https://t.co/xD8UfmAQl6 #FSFuture #FinSec #CX
https://t.co/4cM5tSrn9C
@TopCyberNews @JimMarous @pega @AccentureDigi Well said Ludmila 🤜 🙌 At the end of the day consumers want the banks they work with to know them, understand them and reward them as an individual. That’s foundational to building meaningful relationships. #FSFuture #marketing #digitalmarketing #business
A8: I'd tell them 2 things:
1) Start from the inside (the brain), then work out (channels). The brain should come 1st.
2) Develop a customer-centric culture. Personalization only becomes powerful when you wrap EVERYTHING you do around the customer, and experience..
#FSFuture
Q8/A3: Tip#3 -Ground #personalization expansion ideas in solid hypotheses formed around deeper personalization driving better individual #CX; then find out if it's right; Ex: one customer may love that facial recognition is used to gauge their mood; another may hate it- #FSFuture
A8. Don’t wait. Get started immediately. Your competition is not standing still. BUT do not try it as a big bang – take an iterative approach. #FSFuture
A8: Don't get distracted and rush to digital toy du jour like chatbots - apply design thinking first and focus on the emotion that should be invoked via the different aspects of the customer journey - such as respect and appreciation. #FSFuture
@JimMarous @pega A5. ⚡️Legacy systems are like bottlenecks across the banking highway.
Regulations (#GDPR)
♾ https://t.co/fLRpHHDkEi via @digitalistmag @SAP
#FSFuture #CX #FinSec #FinTech
@JimMarous @ “The Power of #Personalization in #Banking” #TwitterChat
Sponsored by @pega
A5: Culture must be up there, it’s critical to business #success. A culture led approach to change will help substantially increase the speed, success, and sustainability of a transformation initiative. #FSFuture #banking #innovation #EmployeeEngagement
A7: I'm a firm believer that water will always find it's level - consumers and banks WILL find a balance between the need for privacy, and the demand for personalization and relevancy. But it will take time, and be an interative process.
#FSFuture
@JimMarous @pega A4. ⚡️STRATEGICALLY Personalization is a survival issue.
Why #Personalization in #Banking?
Millennials & other #digital natives expect personalized experiences from all brands they interact with.
♾ https://t.co/8WX0PjQLUW @AccentureDigi
#FSFuture #CX #FinTech
@JimMarous @pega
@JimMarous @pega A4. ⚡️ 94% of #Banking Firms Can't Deliver on '#Personalization Promise'
♾ https://t.co/JeAt8byZ9G
Sep 4, 2018 - The Power of Personalization in Banking 2018 report, sponsored by Pegasystems
#FSFuture #CX #FinTech
@JimMarous @ “The Power of #Personalization in #Banking”
@JimMarous @pega A3. ⚡️The promise of personalization is to propel growth by dynamically & uniquely tailor experiences to each individual & context in a seamless manner across channels.
♾ https://t.co/8WX0PjQLUW @AccentureDigi
#FSFuture #CX #FinTech
@JimMarous: #Personalization in #Banking
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