Top Tweets for #NEWFRONTS
@r0ck3t23 Creative spray & pray:
"come up with like 4,000 different versions of your creative"
4,000 variations of brand position= no brand position
Long time💰💰grab plan.
Give Meta all your mktg budget; they will gamble with it how they want
2026 #NewFronts + #JobLayoffs
Meta-sized ego
Comcast Advertising just launched Outcomes+ at #NewFronts. Clarivoy is powering the auto visit and conversion attribution.
30 million households. 300 million viewers. Now with deterministic measurement connecting TV and streaming ads to dealership traffic and vehicle sales.
Not modeled. Measured.
Read more: https://t.co/T38mxKQ4r4
I caught up with Melissa Hsieh Nikolic, who leads ads development for YouTube, to hear more about the value for brands in creator partnerships & the work her team is doing to make it easier for businesses of all sizes to find and collaborate with YouTube creators.
#NewFronts #GoogleAds
This week we hosted some of our partners for another successful Client Council at our New York office.
We shared an exclusive look at how X is setting the pace for the future of communication and innovation through deeper partnership with xAI. 🧵
Finally met Snapchat’s Head of Creator Development @omgbrookeberry in person! We were both featured in @THR last year as leaders in our spaces - she’s also the world’s biggest @arcaneshow fan 😅👻
@iab
#NewFronts
Some scenes from yesterday's YouTube NewFront. The stat on YouTube's impact on shortening the online shopping journey stuck out to me -- and hearing from creators about where they've seen success with brand partnerships was very interesting.
#NewFronts
Meta just dropped a wave of new ad tools at NewFronts 2025:
- Reels Trending Ads
- Video ads on #Threads
- Creator API & Live Partnership Ads
- AI-powered video expansion
https://t.co/1TurWFNVQA
#IABNewFronts #NewFronts $META #instagram
Dancing with my own Bitmoji on the big stage is something I never expected to do 😂👻
@Snapchat
#NewFronts #Snapchat #Sneakers
Exclusive performance with the Queen Cynthia Erivo!
(and she crushed it - will have video of this up soon)
#NewFronts #CynthiaErivo
This #Upfronts season, frequency control matters more than ever. Marketers can’t afford to waste impressions—not when budgets are tight and expectations are high. Read more in our latest blog from Innovid's Ryan LaDuc: https://t.co/cikuCHtbjs
#Upfronts #NewFronts #AdTech
Ndamukong Suh (left) launches new podcast “No Free Lunch” about intersection of sports and personal finance on @TheAthletic #newfronts
Dressed up for the #NewFronts! Yes, the color match was intentional 👻 @iab
👟 HOKA x Marni “Straw”
#Snapchat #Sneakers
Taking the stage now 🎤 at #IABNewFronts, Ameneh Atai, is sharing fresh insights on the evolving media landscape and highlighting how brands can measure incremental reach across platforms to make smarter investment decisions. #NewFronts
Ryan Reynolds told Marcello Hernandez: There are ads that live forever because they’re iconic but there are ads in the moment that work because they take advantage of the personality, time, and place.
#newfronts
Why, yes, I created a NYC travel map. Useful for navigating this years #Newfronts. @iab #2025newfronts
Click in to explore:
https://t.co/orXTSvOrhP
Spanning the week of May 5-8, the 2025 #IABNewFronts is set to showcase the latest digital video content and innovations across NYC. Join #brand marketers and media buyers for a series of exciting live presentations, mark your calendar now 📆 https://t.co/dAciGEAErS #NewFronts
70 hours a week—that’s how much time Americans spend with media. 📰 But where and how they’re watching is constantly evolving. @Nielsen’s new article unpacks the insights advertisers need for 2025 media planning. Read here: https://t.co/Z2VuXrGA0T
#UFNF #Upfronts #Newfronts
THE FORTUNE FELINE IS SOARING TO NEW HEIGHTS! 🚀🔥
#MANEKI is redefining excellence with mind-blowing content, voice acting, and animation!
🤯 New all-time highs are just the beginning!
#MANEKI #BULLRUN #NEWFRONTS
once upon a time...
招き猫. $MANEKI 🐱
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