Top Tweets for #PaleoAdTech
π΅ Early to bed, early to rise. Eat right, and advertise. π΅ Enjoyed waking up to this #PaleoAdTech pod today, thx @martykihn!
In a candid podcast conversation, John Nardone, #TeamMediaocean President and former CEO of @flashtalking, describes his #adtech career and lessons learned:
https://t.co/M3bY1tr9T5
We got the inside story on @Datorama (now @salesforce @MarketingCloud #Intelligence) from co-founder Katrin @Ribant this week on the #PaleoAdTech podcast
Founders quit agency jobs in 2012 to deliver "ETL for non-technical people" - before it was trendy
https://t.co/jN5OUynER0
Great to have @andy_atherton on #PaleoAdTech this week: Yahoo ... Brand . net ... mighty Twixt platform at @AppNexus ... and of course the #dotcomboom
Highlight for me was his story about @bokelley coming to his house and pitching RightMedia (it worked)
https://t.co/UrNnJ85pyI
Remember AltaVista? Once dominant search engine ... or Quigo, a formidable competitor to Google AdSense sold to AOL in 2007 ...
Talked to Mike Yavonditte this week about all this and @Yieldmo where he's CEO ...
On #PaleoAdTech
https://t.co/GHBBcPM2Lt
Legend is that his mom predicted she'd send all her kids to @Harvard - and she did
Middle kid @tommychavez went on to found Rapt and sell it @yahooads - then the trailblazing DMP Krux - and now @supersetstudio
Check out our convo on #paleoadtech
https://t.co/I9HTeii90C
We were lucky to talk to @leenadler this week on #PaleoAdTech -- the original head of marketing at #DoubleClick in the 1990s and the guy who branded #SiliconAlley ...
A thoughtful interview with a true philosopher-ad man
@jillroyce https://t.co/tedhHhx3hc
.@otawakol is back post Voicea and BlueKai-Oracle with Rembrand, an AI-driven platform for product placement
Check out the latest #PaleoAdTech for a chat with Omar about DMPs, data, AI and more ...
@jillroyce #AI #DMP
https://t.co/91pzWoiKZW
Check out the latest episode of #PaleoAdTech where @jillroyce and I sit down with @aexm to talk Demdex, the U.N., Adobe, her firm @sparrowadvisers ...
And why #chatgpt could be making the same mistake as #adtech ... https://t.co/VdmpBTJPAX
Which ad- and mar-tech companies started life as an academic paper? I can think of Amperity, Custora, Abakus ... and the mighty MarketShare Partners
Co-founder @wesnichols joined me on #PaleoAdTech to talk about the MarketShare adventure ... https://t.co/rltoT0CS2C
Check out our 50th episode of #PaleoAdTech -- a special holiday-season conversation with @LUMA_Partners co-founder Brian Andersen
@tkawaja @jillroyce
#adtech #martech https://t.co/GNYmOXgbX8
4. Ad technology only gets better over time, never worse
5. Internet ads get better and better at changing our minds
6. Consumers and governments have real control - not advertisers
7. The past determines the future - it tells us where weβll end up
#PaleoAdTech
Flycast was a mid-90s ad network pioneer that had a great run by focusing on:
-> Self-serve tools
-> Long tail pubs
-> Short contracts
-> Great timing (got out before the Crash)
Check out the latest episode of #PaleoAdTech
https://t.co/uUf6er6Jhz
Another great #paleoadtech by @martykihn and @jillroyce. This one features hometown hero @ShawnRiegsecker. No better example of being mission-driven. I remember being next door neighbors on Huron and he'd use the Resolution office if Centro was locked π https://t.co/aq85pc5ssu
Check out our interview with Brian O'Kelley this week where he talks about his amazing Right Media experience ... join him in the moment when the first ad exchange lights up
https://t.co/V3u8WRCjzq
#PaleoAdTech
π Our CEO and Executive Chairman @blesser was on the #PaleoAdTech podcast this week for a fantastic discussion with @martykihn. If you're interested in learning more about Brian's career and accomplishments along the way, we highly recommend a listen: https://t.co/ow1zYe9SYQ
Had a great time talking to Brian Lesser @blesser of @InfoSum about his adventures at @XaxisTweets and @xandr and beyond ... "I like running a technology company"
#PaleoAdTech
https://t.co/VoJ7kcqiKp
Before he started @mparticle Michael Katz co-founded a data-infused ad network called interCLICK ... it had a wild ride through the recession and into Yahoo! check it out on #PaleoAdTech
https://t.co/RfOGYAUUU4
How did Index come to be the company we are today?
Our CEO @acasale shared his journeyβfrom the early pre-programmatic days of advertising up to today and the future of the open webβwith @martykihn on the #PaleoAdTech podcast.
Listen here β‘οΈ https://t.co/tUrOyAwRYP
Andrew Casale made the bold shift from an ad network to an SSP and champion of #headerbidding and #UID -- check out the epic story of this teenage publishing prodigy-turned pub-advocate on this week's #PaleoAdTech
@acasale @indexexchange @jillroyce https://t.co/veQq5T92KR
On the latest #PaleoAdTech I talk to @nmarzouk of @mediawallah about her adventures at L90, MaxWorldwide, DrivePM, [x+1] and more ... an amazing ride https://t.co/N7LUh2cGCj
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