“Great. What do you think the internal review will ask about? It feels like you’re pretty excited about the opportunity - why wouldn’t other people internally be as excited? What can I get you to be able to do the internal review - I’ll send this and that and this - and then why don’t we get together early next week and you can tell me how that review is going.”
@KayvonJafar I asked @ZoomInfo to do this - 15 seconds later got this - included in zoominfo, 2.5x more coverage, all with email and phone, can get to it on a usage basis from https://t.co/ZClED8LruI for builders.
If you're a GTM Engineer or Builder or a RevOps or SalesOps pro- sign up at https://t.co/Lu7IzXJs2j for free credits to our CLI, API, MCP.
I've been using the CLI to do enrichment from Claude and Codex and it's fast, easy, and I feel kind of cool installing it in the terminal. 😎 😎
At Thanksgiving, in between bites of turkey my little sister Sheva, a jewelry designer leaned over to me and said: “My job is REALLY creative and your job is NOT.”
I was like - What are you talking about!? I have all these creative ideas that I work hard to bring to life every day.
My job IS creative!
The thing is that most people don’t think of revenue generation as a creative process. They think creativity is only for designers, artists, writers, actors.
But the best GTM leaders are creative leaders. They SEE things where others don’t. But without the ability to execute, all of their creative ideas die because they can’t bring them to life.
That creativity dies when you’re stuck waiting for IT to pull data for you, or waiting for a data scientist to analyze and clean it up for you, or waiting for the sales team to run a play against it.
Creativity in go-to-market shouldn't be relegated to a special "GTM Engineer" - our best GTM ideas come from our frontline managers and directors.
When my sister goes in to design new jewelry, she doesn’t just pick some stuff off a shelf somewhere and put it on her kitchen table to try and design something great. She has a studio - in that studio she has all the materials she needs to design a piece, she has all the tools she needs, that STUDIO is the infrastructure that allows her to execute on her creativity.
We built @ZoomInfo's GTM Studio - to give every GTM leader the infrastructure necessary to CREATE. To bring all of their 1st and 3rd party data together in one place so they can bring their ideas to life.
Sooooo who is more creative? Sheva Lee Absher or me??
We're not just one dataset, we're 300+ all integrated into @ZoomInfo .
We’re launching ZoomInfo's integration ecosystem. Conversational intelligence, esignature, intent, firmographics, product reviews, website identification, funding, email - These are the systems GTM teams use every day, and ZoomInfo now connects them.
More of a GTM team's work can happen in ZoomInfo, and Agent Teams can handle GTM work end-to-end.
Explore the ecosystem: https://t.co/WllkFKUKDc
👋👋 Hey @Google Gemini Enterprise Users! 👋👋
@ZoomInfo is now LIVE in Gemini Enterprise - if you're a google shop, and you're using ZoomInfo - that's a lot of you - we are one of a small handful of companies integrated natively into Gemini Enterprise.
Got a dirty list, enrich it. Looking for your Ideal customer, build it -- want to get prepped for your next meeting, get account context directly in Gemini Enterprise.
See how it works below - get your Sales Ops, CIO, VP of AI to plug it in today - all customers already have access.
Today @ZoomInfo is announcing the acquisiton of Workbounce to deliver unstructured GTM context alongside the structured data you know ZoomInfo for.
Before they built Workbounce, Rowan Bailey and @adamjsmith were ZoomInfo customers.
Today, what they built is part of https://t.co/BX2hL5Eyhc.
Rowan was a Head of RevOps. Adam was a Global Commercial Growth Director. Both used ZoomInfo to know who to go after - and both kept hitting the same wall.
Some of the best intel on an account wasn't in any out of the box dataset. It was buried in their own tools.
The call where the champion went off script. The Slack message a buyer sent on a Friday night about next quarter's budget.
Your competitors never see that, most of the time, your own team can't find it either.
That's the problem Workbounce was built to fix.
We've been obsessed with knowing the market - 100M+ companies, 500M+ contacts, billions of signals. Workbounce adds the other half: what's inside your OWN company.
Both now live in https://t.co/BX2hL5Eyhc, connected to the right account in our GTM Context Graph, with permissions and provenance built in.
Every company will end up with three context graphs: One for enterprise search. One for engineering and product. And one for GTM.
Workbounce + ZoomInfo's company, contact and signals data is how we deliver the GTM one - across the unstructured data GTM teams everywhere run on.
An agent is only as good as the context it can reach. Market data can tell it who to target. It can't tell it why you lost the deal last year, or what you promised in that Slack thread.
Now it can. more info here: https://t.co/sWci91Z6in
ahh, and here are Adam and Rowan ↓↓ :-)
Before I go into a meeting with a customer there is a BOAT load of information I want to know -- it used to take our reps half a day to pull this together for me.
Today, on top of our context graph - it's one prompt - and it's better than what I used to get.
@isb If “on the train” means talking about context in September ‘25 (50 years ago in AI years), to a room of blank stares then yes we are “on the train” but more like in the conductors car than the caboose
https://t.co/BeWFB14Tho
The next era of GTM won't be won by who builds the most sophisticated precision demand workbook and campaign.
It will be won by who builds GTM context, and then let's agents and humans run an endless number of motions on top of that.
Right now, though, we think our GTM context lives in CRM - and CRM is a mess.
Your CRM has Google and Waymo as separate accounts, with no link to Alphabet Inc.
SpaceX acquires Cursor, but your account hierarchy never changes.
Travis Kalanick runs CloudKitchens now. Oh yeah,
CloudKitchens is now part of Atoms.
Your marketing system still has him at Uber.
It doesn't matter how much inference and cognition you have - those linkages don't exist without a reference dataset - hierarchies and subsidiaries, employment histories, rebrands - everything constantly in motion.
A context graph is the missing layer beneath AI. It connects entities, history and activity, so GTM teams and agents work from the full picture instead of isolated records.
EVERY function that runs on AI needs one.
Legal has Harvey and Legora.
Engineering has Atlassian
Enterprise search has Glean and Dust.
We've spent the last two years building so that now, GTM has ZoomInfo.
https://t.co/T1paY4f34f