Two days after my new article came out, a new typhoon hits Taiwan and consumers are stockpiling instant noodles.
Ho, C. M., Ko, K. C., Liu, S., & Wu, C. C. (2024). Stormy sales: the influence of weather expectations on FMCG consumption. Journal of Product & Brand Management.
By the way, I have more than 20+ rejections from marketing A journals and it’s still going (yes I never got revision from marketing A journals), but have JAP and more than 10 publications in second tier marketing outlets.
Our field is full of rejections for most of us….
Ph.D. Rejections :
2012: 10 programs in Sport Management
2013: 18 programs in Marketing
2014: 28 programs in marketing +5 programs in Social Psychology
In 2014 , I only interviews with Kellogg, Arizona, and Indiana ( all rejected), and only got one offer from Cincy.