Ian Keir

Digital marketer & SEO Lead for @pmgworldwide, museum junkie, & blogger at I love hiking, biking, coffee, & whiskey -not necessarily in that order

[Ian Keir @iankeir1]

Say goodbye to feeling lost and uncertain about your purpose. 😟 "Discover Your Message" by Jonathan Milligan will guide you on this transformative journey. Get your copy now for .99 cents only: https://t.co/BQ8JsX7ce7 🌠 #discoveryourmessagebook

[Ian Keir @iankeir1]

Great example of the power of strategic marketing and how looking at the big picture can pay outsized dividends

[Joe Pompliano @JoePompliano]

Ryan Reynolds and Rob McElhenney paid $2.5 million for the world's third-oldest football club.

But the team is in the 5th division of the English football pyramid and has almost no chance of making it to the Premier League.

Still, it was a genius move.

Here's why 👇

[Ian Keir @iankeir1]

@nickgraynews 1000%! it's how you avoid living in an echo chamber, which is what most social networks have become because of algorithms

[Ross Simmonds @TheCoolestCool]

The best sources of information about your ideal customer are:

• your customers
• your sales people

The answers are right in front of you...

Just ask. It's really that easy.

[Ian Keir @iankeir1]

Had a conversation today that is so basic, but significant: Design your website navigation with your customer in mind. We get so lost trying to put things in it we think they need #seo #marketing #uxdesign

[Ian Keir @iankeir1]

@craigcampbell03 couldn't agree more

[Ian Keir @iankeir1]

@jesseseogeek that's good to know, that way i can block out time to do it in one go

[Ian Keir @iankeir1]

@I___DEREKflint 👏👏👏 audience first, SEO second

[Ian Keir @iankeir1]

@kylekrzeski couldn't agree more!

[Ian Keir @iankeir1]

Been messing around with this recently, and have found it super helpful when auditing sites that render content with Javascript. what are your favorite Javascript #SEO tips? https://t.co/j754woDuOJ by @AlexHarfordSEO

[Ian Keir @iankeir1]

@KellyStanze leave it to google to kill performance with their own scripts (seen it so often with GTM scripts too)

[Ian Keir @iankeir1]

@jesseseogeek interesting. will definitely have to check it out. thank you!

[Ian Keir @iankeir1]

@jesseseogeek good to know. been weighing doing it (still trying to pretend like GA4 isn't happening lol)

[Ian Keir @iankeir1]

@TheCoolestCool couldn't agree more, and sadly the one that is most overlooked is talking to customers. brands tend to think they know what their audience wants, rather than asking them

[Ian Keir @iankeir1]

@ccmarce_writes @TheCoolestCool couldn't agree more. we are more than just our professional selves and if this has taught us one thing, it's that we need to stop apologizing for being a real person

[Ian Keir @iankeir1]

@NickB2005 so true. consistency wins not constantly jumping from one thing to the next

[Ian Keir @iankeir1]

A great study by @CyrusShepard at @ZyppySEO on Google title tag rewrites. Been having a lot of discussions about this recently and now I have the data. One of the best articles of the year! https://t.co/dTCpDgPBdi #onpageseo #seo

[Ian Keir @iankeir1]

@JohnMu @g33konaut @JohnMu thank you for the response! i appreciate it!

[Ian Keir @iankeir1]

Hey Twitter SEOs, question: A client migrated their CMS and changed the blog URL from /keyword-blog/ (which performed very well for them) to /newkeyword-blog/ and traffic tanked (the URL was the only change other than the CMS). This was over a year ago.