Update: After reaching out to Google for feedback on using https://t.co/38DEtGgibQ to force ad text to render as bold in search ads, they have blocked the functionality. Another update to follow.
Are you a digital marketer?ย Message me and let's talk about the roles we have available.ย Must be creative and have an affinity for analytics.ย Looking for people skilled in any ofย these: paid search & social, online radio, email marketing, & OOH ads.
@Wrodarczyk @adwords @lewwwin I'm not 100% sure what you mean by source documentation. But this definitely is not an official match type. Give it a try if you like, I measured its efficacy by looking at the search terms report. I haven't seen it miss-match yet.