Imageo

Digital marketing in competitive sectors. Law firm marketing services. Tweets by Mike

[Imageo @imageolimited]

@AnthonyHigman Yep. We've had absolutely tons over a number of hours when there is nothing wrong with the landing pages. Glad it's not just us to be honest!

[Imageo @imageolimited]

@noelcetaSEO GPT

[Imageo @imageolimited]

@craigcampbell03 Truly awful to hear this. Andy was such a lovely bloke.

[Imageo @imageolimited]

@ukgimp It's a really tough market. Only two games in town at the moment for the heavily contested stuff and even then the domain will end up going to auction anyway based on their models.

[AdsLiaison @adsliaison]

🎯 Today, we’re announcing updates for Search ads query matching and brand controls.

📈 *More search terms reported by aggregating misspellings* Misspelled queries are already matched to their correctly spelled keywords in your campaigns. But many of those misspellings don't meet the privacy thresholds to show in the search terms report. To help align with this existing matching behavior AND surface more search terms, misspelled search terms will be reported in aggregate with their correct spelling. With this update, on average, 9% more search terms that had been reported under “Other” are now visible.

💪 *Negative keywords now block misspellings* No more having to add all those misspellings to your negative keywords anymore either! Just add the correct spelling in your negative keywords and it will block all misspellings now, too. (Feel free to remove misspellings in your existing negatives to help streamline things in your account.)

✅ *Brand inclusions in broad match campaigns* This feature ensures your ads match only to queries related to your brand name in broad match campaigns (we’ve updated the name from brand restrictions based on helpful feedback that the old name was confusing 🙂). You may also now see recommendations to switch your brand-focused campaigns to broad match and apply brand inclusions.

⛔ *Brand exclusions across all match types + DSA* Already available in PMax, we’ll be rolling out brand exclusions in Search over the coming months. With brand exclusions, you can prevent your ads from showing on queries & misspellings for certain brand names you don’t want to match to – across all match types and Dynamic Search Ads.

Check out the blog post for examples of how each of these updates work: https://t.co/vUMCDXodtn

[Imageo @imageolimited]

@AndyMitten Well done today Andy. Coverage has been spot on!

[Imageo @imageolimited]

What's the best way to get a disapproved Google Search ad actually looked at by a human because the automated appeal system in my current case doesn't seem to be working properly. Any tips folks? Thanks.
@googleads @adsliaison #ppcchat

[Imageo @imageolimited]

@zg_dev @iannuttall Was just about to mention Liar's Poker - good call!

[Imageo @imageolimited]

In the Google Ads report editor can anyone get the "billed cost" or "served cost" metric to work in a report. It used to work fine, now it just errors?! #ppcchat #googleads

[Imageo @imageolimited]

@__BP__ A second here for Vonnegut (anything of his really). Infinite Jest is an interesting one from David Foster Wallace

[Imageo @imageolimited]

Google Ads MCC interface not playing ball for the last 15 minutes.... #googleads #ppcchat

[Imageo @imageolimited]

@AnthonyHigman That's a shame it didn't work for you guys. If any other possible fixes come to mind I'll let you know.

[Imageo @imageolimited]

@AnthonyHigman We had the same happen it's really infuriating. Found a fix for it though... make sure that every domain name that's being used in the ad account has been added to Google Search console and verified. Since we did that we haven't had a single call extension disapproved.

[Imageo @imageolimited]

Google Ads down... Rather annoying to say the least... #ppcchat

[Imageo @imageolimited]

@PPCKirk Well said Kirk.

[Imageo @imageolimited]

@ukgimp So sorry to hear that :(

[Imageo @imageolimited]

@AffiliateStuff Defo look into the epley maneuver. Works really well for bppv.

[Imageo @imageolimited]

@adsliaison Hope you enjoy the holiday season Ginny and have a great New Year!