A dead MIT professor accidentally destroyed the $25 billion executive coaching industry with one hour of lecture, and ten million people have already watched him do it.
He filmed it once in January 2018 and died eighteen months later.
Executive coaches charge sixteen thousand dollars a session to teach a third of what he covered in that one hour for free.
His name was Patrick Winston. He ran the MIT Artificial Intelligence Laboratory from 1972 to 1997 and wrote the AI textbook every computer science major in the world read for thirty years.
Every January for four decades, he gave a lecture called "How to Speak."
His entire framework fits on a napkin.
Do not read. Be in the image. Keep images simple. Eliminate clutter. Start with an empathetic connection. End with a punch line the audience can repeat over dinner. Never open with a joke. Never end with "thank you."
That last rule alone has probably cost the executive coaching industry a hundred million dollars.
"Your success in life will be determined largely by your ability to speak, your ability to write, and the quality of your ideas. In that order."
That is the actual opening line of the lecture. Winston believed it strongly enough to spend fifty years teaching computer scientists how to talk.
Founders spend $80,000 on an MBA and then hire a communications coach to teach them the same material Winston filmed once for free. Engineers write brilliant code and lose promotions to teammates who watched this lecture on the train.
The lecture is free on MIT OpenCourseWare. The textbook is free on his page.
Winston died in 2019. Almost none of the ten million viewers have actually implemented the four rules on the napkin.
The napkin is free. The willingness to actually use it in your next meeting is the entire edge.
The answer is in this video. Don't miss this gem.
We value your leadership and perspective and respectfully seek any guidance you may be willing to offer. Thank you for your time and commitment to peace and stability.
Sincerely,
A Taiwanese Citizen
@realDonaldTrump
Dear Mr. President,
On behalf of the people of Taiwan, we sincerely thank you for your continued support of Taiwan’s security and democracy, and for approving recent defense weapons sales that contribute to regional peace and stability.
We respectfully wish to share that there are ongoing discussions within Taiwan’s legislature regarding the funding for this defense procurement, which have drawn public concern about Taiwan’s long-term security.
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