Jack Finlay

B2B Marketing professional, @Arsenal fan, music lover and all round nice guy

[Jack Finlay @jack_finlay]

Some light reading for the next few days. Looking forward to getting stuck into this and learning something new

#b2b #abx #abm #marketing

[Jack Finlay @jack_finlay]

What a goal by Xhaka! #ARSMUN

[Jack Finlay @jack_finlay]

@SkyHelpTeam UHD for Premier league channel is not working. Will it be working for the Arsenal spurs game later!?

[Philip Gamble @freeg131]

Google Ads Headline wars.

[Jack Finlay @jack_finlay]

Fun in the snow. Although making a snowman took more effort then I remember!

#snowman #family #familytime #snowday https://t.co/oAsMa2zFqm

[Jack Finlay @jack_finlay]

This makes for some good coffee break reading.
#cim #Marketing

[Jack Finlay @jack_finlay]

Couldn’t agree more. A good story helps gets this across as well.
#b2b #Marketing

[Jason Bradwell 👋 @JasonRBradwell]

I don’t get it when B2B is described as ‘emotionless’ or ‘sterile’.

These are products that cost a crap ton of money and can affect the day-to-day of literally thousands of people. That’s a lot of responsibility for a buyer to take on.

B2B is emotional AF.

[Jack Finlay @jack_finlay]

@SmartRich No, we started in the 1st December, almost like a cheese advent calendar

[Jack Finlay @jack_finlay]

This is amazing. #search

[Google @Google]

In times of uncertainty, people seek understanding and meaning. 2020 was a year of deep questioning, as the world searched "why" more than ever, according to Google Trends. Explore more trends from the year at https://t.co/JdD6lj4ru9

#YearInSearch

[Jack Finlay @jack_finlay]

Awesome talk by @rorysutherland at #AdWorld2020, leaves a lot to think about

[Douglas Burdett📚🎙️ @MarketingBook]

Posting this on a Sunday... (h/t @darrell_amy)

[Jack Finlay @jack_finlay]

Interesting read

#digital #ads #marketing

[SearchEngineJournal® @sejournal]

Does digital advertising really deliver the value it claims? Is it the next huge bubble waiting to burst? Let's examine the premises in this post. : https://t.co/irL1NguDbT

[@ayakatally.bsky.social @AYakatally]

If you want to be really successful working in social media you need to learn how to love the boring stuff.

Tagging, analytics, and reporting - it sucks, but apart from being able to show your worth to leadership, it allows you to be more self aware and will improve your work.

[SearchEngineJournal® @sejournal]

LinkedIn lists ‘digital marketing specialist’ among the top 10 most in-demand jobs, with SEO being one of the most desired skills. via @MattGSouthern: https://t.co/0Z5F8TAhc6

#LinkedIn @LinkedIn

[Jack Finlay @jack_finlay]

Me: playing my guitar
My 4 year old: what song is that?
Me: Under The Bridge by RHCP
4 year old: oh. Is it a song about trolls?
Me:

[Financial Times @FT]

The rush to constrain the power of Amazon, Apple, Facebook and Google https://t.co/cHbYmhKfAl

[Jack Finlay @jack_finlay]

Really like this article, asks a lot of questions that many are trying to answer around #cookies. I do think some form of #SmartBidding has its place for small businesses though with limited marketing resource.

https://t.co/4BZtFVtLrZ via @PPCKirk, @sejournal

[Jack Finlay @jack_finlay]

Like some of these ideas and have tried a couple myself!

[Gemma Davies @gdavies2]

It’s human to experience fear, self-doubt, and confusion, however, when anxieties overburden our brains and undermine performance, it’s time to consciously choose the strategies that put us in charge of our internal dialogue https://t.co/Ly7PXyH7hV

[Jack Finlay @jack_finlay]

This is awesome. Who wouldn’t just drive in a loop! #lottery

[richard shotton @rshotton]

Lovely nudge - a speed camera lottery in Sweden. Cars driving under the limit are entered into a lottery and someone wins the fines from speeders. In the test it reduced speeds by 22%

https://t.co/JdWgN74E4c?

[Jack Finlay @jack_finlay]

@gdavies2 Great article and completely agree, however for a lot of business, B2B and B2C, you still have to win over the head at some point. So the best scenario is perhaps telling a story that leads with emotion and ends with the products features/benefits?