The people leading AI initiatives aren’t looking for more AI content.
They’re looking for people who have actually built something.
I’ve had a few conversations recently with people in charge of AI at large companies. Enterprise brands, big 4 consulting, venture capital.
One thing keeps surprising me.
Many of them know the headlines, know where the money is being spent, see the business demands.
Few of them know anyone actually effectively building.
And that’s not a criticism. It’s just where we are in the cycle.
Most AI conversations today fall into three buckets:
Consumers
Specialists
Operators
Consumers use the tools.
Specialists understand the technology.
Operators are trying to answer a different question:
“How does this create value in the real world?”
That’s where things get messy.
Data.
Workflows.
Incentives.
Adoption.
Governance.
Customers.
People.
The technology is often the easiest part.
What’s interesting is that some of the ideas many of us explored in Web3 weren’t wrong.
Many were simply early.
Identity.
Provenance.
Ownership.
Trust.
Context.
Reputation.
Relationships.
The implementation may have missed or are a work in progress.
The underlying problems never went away.
My background has always been around product serialization and lifecycle management.
For years I’ve looked at systems through a simple lens:
Physical Thing
↓
Digital Record
↓
Ownership
↓
Behavior
↓
Relationship
The more I work with AI, the more I realize the pattern hasn’t changed.
The language changed.
The pattern didn’t.
A lot of people saw NFTs as JPEGs.
Some saw them as relationship infrastructure.
A lot of people see AI as chat interfaces.
I suspect the bigger opportunity is relationship infrastructure again.
Products.
People.
Communities.
Experiences.
Connected through identity, memory, and context.
We’re still very early.
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