Hot take on B2B sales and partnerships but in an age of AI GTM and outbound, half the battle is just getting the person to like and trust you.
Believe it or not you get deals simply by people liking the person on the other end assuming the product/service is good
This is what I see with a lot of operators in DTC.
Bros are so focused on making money but they forget the basics of a brand experience I.e giving me the right size spoon for my breakfast bowl.
Then overreacting and giving me too many options of spoons to fix a simple and embarrassing mistake π€£
@jackinprogress I think with how polarizing society has become itβs probably better for a higher floor. an ever increasing ceiling only has diminishing incremental gains for the individual and IMHO negative gains for the collective.