Jacob Brickell 🍕

Conducting business experiments and sharing the results.

[Jacob Brickell 🍕 @Jb1yo]

I built and launched a new business in less than 48 hours! 💻

The idea: Language classes while gaming.

Here’s how:

🌐 Domain via @GoDaddy: $15
🎨 Logo on @Canva Pro: $10
💻 Site built with @relume_io AI ($26) + @webflow ($18)
📱 Ad shot, edited with @CapCutApp ($10), ran on FB Ads ($100)
📧 Leads via @Mailchimp form + bookings on @calendly ($12)
💳 Payments with @Stripe: free

Paying clients within 48 hours! Follow for more! #Startup

[Jacob Brickell 🍕 @Jb1yo]

I think AI thumbnails for YouTube videos destroy the click-through rate. People can smell AI a mile away and are turned off by it.

Using AI to add an element or two to the thumbnail can be great, but purely prompt designing a thumbnail, isn't quite there yet.

[Jacob Brickell 🍕 @Jb1yo]

There's a massive craze of people creating large amounts of AI-generated UGC content for ads that are basically fake reviews for their product. Is this not false advertisement and against some advertisement laws?

[Jacob Brickell 🍕 @Jb1yo]

@MegachurchMitch @AlexHormozi I am so confused by this 😅

[Jacob Brickell 🍕 @Jb1yo]

Just had a spam call from a UK mobile number & it was AI. But it was so convincing. The only thing that let the cat out of the bag was that it would continue talking for a split second too long when I interrupted for it to be 'natural'. When I asked if it was AI it did admit tbf

[Jacob Brickell 🍕 @Jb1yo]

Love the idea of this, 0 distractions work phone. Use for 2FA, emails, calls and WhatsApp only.

[Clicks @clickskeyboard]

Clicks builds phones now. Introducing the Clicks Communicator… Reserve today at https://t.co/atGOv4UblV!

[Jacob Brickell 🍕 @Jb1yo]

I think to create great content you just need to do great things and the content is a side effect of it.

[Jacob Brickell 🍕 @Jb1yo]

@AlexHormozi Is that also true of employees in general?

[Jacob Brickell 🍕 @Jb1yo]

My goal for 2025 was to be a creator not a consumer (of content). In the last quarter I created and published more than 100 videos. Results speak for themselves as a testament to the value of increasing your output (and not giving a f@*^ about what people think).

Pushing for more in 2026 but the main goal is singular focus. To only focus on one task at a time for decent chucks of time.

Plus only being contactable once or twice during the day as to not break my focus.

[Jacob Brickell 🍕 @Jb1yo]

I’m so productive without screens, but I need a screen to do my job 😅

[Jacob Brickell 🍕 @Jb1yo]

@AmexBusiness can you buy the domain name https://t.co/JeMVxEdbSB from @NYSE please. It's frustrating going to it to pay your bills only to find it's the NYSE site lol

[Jacob Brickell 🍕 @Jb1yo]

I went head-to-head in a stableford golf match against my brother in Spain!

This gets HEATED. Full video on YouTube Channel.

If you're a big brother like me, you know you can't let the little brother beat you in golf... ever.

[Jacob Brickell 🍕 @Jb1yo]

Now I just need to start getting up at 4am and I’ll be a billionaire

[Jacob Brickell 🍕 @Jb1yo]

OG Warzone maps are coming back! #VerdanskReturns

[Jacob Brickell 🍕 @Jb1yo]

Had an absolute blast at @AdeptiCon! Connected with tons of awesome people – such a vibrant community!

[Jacob Brickell 🍕 @Jb1yo]

@gavin_wiener I know man 😅 already calling to upgrade my flight home

[Jacob Brickell 🍕 @Jb1yo]

Flew business class for the first time and it was awesome! 😍

[Jacob Brickell 🍕 @Jb1yo]

UPDATE: Something unexpected just happened.

I’m currently in Chicago for the week, and my calendar’s fully blocked. Normally, when someone signs up for the service, they can book a class within 4 hours—tons of slots are always open. The typical conversion rate from sign-up to booking? About 10%.

But here’s the wild part: over the past 4 days, with the next available class 8 days out, the booking rate shot up to 100%! Every single person who signed up booked a spot.

This flips everything I’ve seen with B2B calendar bookings—usually, longer wait times kill conversions.

Could it be scarcity driving this? People wanting to lock in a spot when they see it’s harder to get? I’m intrigued and digging into it. Will keep you posted—thoughts welcome!

[Jacob Brickell 🍕 @Jb1yo]

48 hrs, almost $0, & lean prototyping: I built PlayLingoApp — a fun, social way to learn Spanish/English while you game.

Test it: https://t.co/QXC7hJpIMt.

Please Share 🫶

I'll share all data & results in 4 wks.

[Jacob Brickell 🍕 @Jb1yo]

@SahilBloom So true, took me ages to realise it

[Jacob Brickell 🍕 @Jb1yo]

Update ⚠️

£11.38 cost per acquisition (CPA) - 6 students registered in the first few days. Under £100 spent on marketing so far.

Issue: getting the students to book times and go to the lesson.

Reworking the funnel to make it easier to book a lesson and add urgency.

[Jacob Brickell 🍕 @Jb1yo]

48 hrs, almost $0, & lean prototyping: I built PlayLingoApp — a fun, social way to learn Spanish/English while you game.

Test it: https://t.co/QXC7hJpIMt.

Please Share 🫶

I'll share all data & results in 4 wks.