Jen Rapp

VP Brand & Comms for @Klaviyo. Formerly VP Marketing @DoorDash. Led Comms at @Patagonia for 10yrs. Climber, alpinist, aviator, mom ... and marketer.

[Jen Rapp @jen_rapp]

Y’all… TODAY it’s time for @klaviyo #OWNIT23 - our free, virtual ecomm summit from 12-2pm ET today. The coolest of the cool founders & marketers are teaching YOU their tips & tricks. Today I interview @tyhunnny (fan girl here!)— and listen to @mrsharma interview a @BravoTV star

[Ty Haney @tyhunnny]

Watch 2x me on JOGGY energy and…

Don’t miss @klaviyo #OWNIT23 virtual conference happening this week 8/15-17. Sign up now with this link https://t.co/TFbobGE7HA

World class roster @codyplof @mrsharma @moizali @graceclarke @jfccohen 🤑

[Jen Rapp @jen_rapp]

@obviceo @tyhunnny did this with @TYBXYZ and @getjoggy … but she’s always ahead of the pack

[Jen Rapp @jen_rapp]

@SamMendelsohn4 I'd say we're firmly one of "us" - still v merchant friendly, kinda-nerdy vibe, focused on helping our customers have more ownership of their data (and thus their success). IMO it also comes from the top - and our founders are squarely in the US, not the THEM, category.

[Tracey Wallace @TraceWall]

The @almcpeak and @mae_rice due is back in action today with @klaviyo's newest DTC trends piece––full not of forecasts but of 11 trends you can test out right now to help you grow your brand and grow your career.

Dive on in: https://t.co/kitOjyFT2W

[Tracey Wallace @TraceWall]

–– We processed 1.92M conversational SMS messages
–– More than 245M unique coupons were sent over BFCM, up from 170M in 2021!
–– Klaviyo generated more than 663M product recommendations
–– On Black Friday alone, Klaviyo generated 32.2M customer lifetime value predictions!

[Jen Rapp @jen_rapp]

@klaviyo @TraceWall –– We hit $2.2B in Klaviyo-attributed revenue, up 46% YoY!
–– Klaviyo delivered 10.7B messages over email & SMS, up 41% YoY!
–– Total email & SMS order count through Klaviyo was 13.1M, up 34% YoY!

[Jen Rapp @jen_rapp]

@klaviyo just shared our BFCM data in a killer wrap-up led by our fabulous @TraceWall and team. What's different this year? Well, BFCM has turned into a 5-day long shopping spree and we almost doubled the amount of revenue our customers drove thru Klaviyo. Check it out:

[Cody Plofker @codyplof]

Unpopular opinion: Klaviyo is by far the best ESP, and the pricing is very reasonable. If you have an issue with Klaviyo pricing, you have bigger problems.

[SpaceCadet Stephanie @SpaceCadetYarn]

@mdmpls @klaviyo Reasons I love Klaviyo more than Mailchimp
• You know how MC sometimes feels like it's held together at the backend by paperclips and rubber bands? Emails sometimes don't post even when they're supposed to, or templates corrupt over time? Yeah, Klaviyo doesn't feel that way...

[Tracey Wallace @TraceWall]

Our consumer shopping amidst inflation report went out yesterday, but if you're looking to just dive into the data itself (sans our analysis), you can find that righttttt here:

https://t.co/GVNd8pN280

[Tracey Wallace @TraceWall]

Been in Boston this week at @klaviyo's beautiful HQ, and then we published a deep dive on email design w/ the help of @MaddyOsman––because office or email, design matters.

Check it out: https://t.co/dyBrmqZiPJ

[2PM @2PMinc]

News: @Klaviyo rebrands, does something else better than Mailchimp.

[Andrew Bialecki @abialecki]

Big day @klaviyo, we're updating our brand for the first time in seven years! A lot of thought and work went into this project (🙏 to all involved).

A thread on the genesis and thinking behind the changes...

[Klaviyo @klaviyo]

Klaviyo helps you talk to customers like you know them—because you do. Drive customer experiences, commit to real connection, and turn your data into growth. Learn more about the refresh: https://t.co/DVmtv86mEH #Klaviyo

[Klaviyo @klaviyo]

Take back control. Own your data. Own your growth: https://t.co/Y7rlfLnoOy #Klaviyo

[Klaviyo @klaviyo]

Tell your boss we said it’s time for a break. You might not be able to do a 5 minute rock climbing session, but a walk around the block and a couple deep breaths might do the trick. 🍂 #Autumn

[Jen Rapp @jen_rapp]

Well deserved.💚Congrats, Kady! #klaviyo

[Kady Srinivasan @KadySrinivasan]

Thank you so much to Lauren and @thisisinsider.

Proud to represent @klaviyo on this list alongside incredible leaders like @kippbodnar @HeidiBullock @achakravarthy12 @alonalroy and @kabir!

#klaviyo #customerfirstdata

[Lacey Berrien @LaceyBerrien]

"The idea is that you have to have a mission that's so big that in order to go faster, you're basically saying, 'Hey, can I enlist others to help build alongside me?" - @abialecki talks @Shopify ecosystem with @MadelineLStone and @BusinessInsider. https://t.co/mw7hKyxD85

[Andrew Bialecki @abialecki]

It’s annoying humans are single threaded and not available 24x7, because we create so many interesting things that are worth sharing personally.

Solving that is our goal. The only constraint we have is the creators needs to own the rails.