Jeremie Cabling

growth @clay | Techstars '20 | writing @

[Karan Parekh @kp_1123]

Today, we’re announcing Clay’s second employee tender in just 9 months at a $5B valuation. And while it’s a milestone to celebrate, it’s also not common for a business at our scale. That raises an obvious question:

Why don’t more companies do tenders?

Historically, the bargain has been uneven. Founders, executives, and early investors could sell. Employees usually couldn’t.

There are a few reasons most companies avoid them.

1 — They’re hard to set up.
You’re asking investors to buy common instead of preferred, which creates friction and real work.

2 — There’s no direct economic benefit to the company.
The company doesn’t get any cash. A tender is a transaction between employees and third-party buyers, meaning the company runs a fundraising-level process it doesn’t financially benefit from.

3 — Founders worry about fundraising dynamics.
Secondaries can feel like they compete with future primary rounds.

4 — There’s a belief that liquidity demotivates employees.
That if people sell some stock, they’ll stop being “all in.”

We don’t agree with that at Clay.

So, why do we do tenders?

FIRST: we don’t believe motivation requires financial handicapping.

We want people who believe in the mission, rather than people who feel trapped by their cap table. People should have real skin in the game. But they shouldn’t need all their eggs in one basket, or have to wait 10 years for liquidity, just to stay motivated.

SECOND: it’s the fair thing to do.

If executives and early investors can sell, employees should be able to as well.
Our employees are the ones building the company. Treating them as a different class of owner never made sense to us.

THIRD: it’s actually good for the business.

This one is often missed but it’s the most salient. Liquidity makes equity real. It builds trust, increases conviction, and helps new employees believe ownership here actually means something.

And finally: this works for how Clay is built.

We’re capital efficient. We don’t need billions and billions of dollars to grow. Every dollar we put into the business goes a long way.

What matters most to us is that employees know (in an ongoing way) that the company will look out for them, that their equity is real, and that it can support their real life events.

When people aren’t stressed about money or hypothetical outcomes, they do better work.

That’s the bet we’re making. And looking around the team, it’s clearly one that is paying off.

The tender will allow employees to sell up to $55M of Clay shares at a $5B valuation, and is led by DST Global, with participation from @conviction, @AvraCap, @OpCo_VC and @Frontlinevc, alongside a stellar roster of angels and customers, including Stripe's @chughesjohnson, Figma CMO @SheilaVashee, Superhuman CEO @shishirmehrotra, and product leader @lennysan.

→ Check out The New York Times feature by @m_delamerced: https://t.co/IYZ72rHZ0f

[Jeremie Cabling @JeremieCabling]

@VikramVerm25510 G

[Alfred Lin @Alfred_Lin]

What @Clay_gtm is building is the foundation for how modern companies will grow in the AI era, powered by GTM engineers who code revenue instead of software.

@sequoia is proud to be part of the journey!

[Clay University @clay_gtm]

Big news in the @nytimes today. @Clay_gtm just raised $100M at a $3.1B valuation to power today’s breakout AI-native job: GTM engineering 🚀

While some may debate which jobs AI will automate, we've been busy creating a new one that puts human creativity at the center.

GTM engineers combine growth acumen with AI and automation to build revenue engines. We call it "engineering" because they work within certain parameters to build scaled systems—but instead of coding software, they're coding revenue.

𝗪𝗲 𝗳𝗶𝗿𝘀𝘁 𝗰𝗼𝗶𝗻𝗲𝗱 𝘁𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝗻 𝟮𝟬𝟮𝟯. 𝗡𝗼𝘄 𝗶𝘁'𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹.

400+ GTME jobs were posted this spring at $160K median salaries. Companies like @Cursor_ai, @Webflow, and @lovable are structuring entire departments around this function.

𝗚𝗧𝗠 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝘀 can amplify 100 salespeople by automating research, signal tracking, and messaging so reps focus on actually selling.

The career transformation stories are incredible: @ademoulin was fired as an SDR early in his career—after implementing Clay at Intercom, he went to President's Club this year. Umar Farooq Adam at Hitachi got promoted to a global role helping reps across hundreds of territories.

Others are building million-dollar agencies: @pspychal went from $15k in credit card debt to running a $3M agency. @ENowoslawski went from a $120K salary to $3M in ARR. @MichaelLieben_ scaled from earning €36K to €6M/year. 100+ agencies are implementing GTM engineering systems for other companies.

The global reach is extraordinary: From Warsaw to Manila, 60 Clay clubs are pioneering this profession. In Ukraine, organizers held Clay Club meetups despite war conditions, securing bomb shelter access for 50+ attendees. In Lahore, software engineers are pivoting to GTM engineering to earn better opportunities.

Our 10,000+ customers including @OpenAI, @AnthropicAI, and @Cursor_ai are proving that AI can amplify human creativity rather than replacing it. Anthropic tripled their enrichment coverage. @VerkadaHQ generates thousands of personalized landing pages. Cursor tracks customer mentions across social platforms in real-time.

Alphabet's @CapitalG led our Series C, joining @MeritechCapital, @Sequoia, @FirstRound, @BoxGroup, @boldstartvc, and @SapphireVC. This funding accelerates our mission to build the IDE for GTM. Just like Figma for designers or Cursor for developers.

To our 𝗜𝗡𝗖𝗥𝗘𝗗𝗜𝗕𝗟𝗘 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬: this milestone belongs to you! You've turned our vision into a global movement creating real economic opportunity across continents.

We're just getting started — we’ll be shipping better agentic experiences, massively upgrading all our existing features, and rep-facing tools in the future 😎

If you’re a GTM leader whose team is bogged down by manual research, slow campaigns, or data cleaning, more effort won’t fix things. You need better systems. GTM engineers are the people who build them.

𝗥𝗲𝗮𝗱 𝗼𝘂𝗿 𝗳𝘂𝗹𝗹 𝘀𝘁𝗼𝗿𝘆 → Link in comments

[Clay University @clay_gtm]

Every business has incredible growth ideas waiting to be unlocked. But too often, these ideas stay just that—ideas. Good growth ideas die without the right data and the ability to quickly act on it, lost in the struggle of countless tools, stale data, and fragmented workflows.

Today we're announcing $40M in Series B expansion funding at a $1.25B valuation, led by @MeritechCapital with participation from our existing investors. Though we had years of runway (with our last funding untouched in the bank), our existing investors wanted to double down after we 6x’d revenue in 2024.

We're building the first true GTM development environment, where teams can transform any growth idea into reality. @clay_gtm gives GTM teams one place to source data and put it to work across their entire toolkit. We're already the industry's best source for external data and AI research agents, with tens of millions of runs a month. We’ll be working on adding more intent signals and the ability to use your own internal data to better identify expansion opportunities.

We’re most proud of empowering our customers to build out their dream GTM motions: @OpenAI achieved a high 80% enrichment rate and automated seller research at scale. @Vanta constantly sources thousands of targeted contacts through automated workflows. @AnthropicAI tripled their data enrichment coverage for inbound leads. @VerkadaHQ doubled their ad targeting match rates and automated personalized landing pages for thousands of accounts.

We're excited to see how Clay has shaped careers and created new opportunities. From dedicated Clay specialists to in-house teams, the ecosystem continues to expand. Our idea of the GTM Engineer—a technical builder who creates scalable revenue systems—has evolved from a novel concept into a rapidly growing career path with hundreds of open positions.

90+ agencies are building their businesses alongside us, some scaling to 7-figures by helping others unlock growth with Clay. 60+ meetup groups have formed organically across 30 countries—from Australia to Poland—to share their GTM expertise. Countless teams with in-house Clay specialists are molding workflows custom-built for their businesses.

To our 5,000+ customers who trust us to power their growth: you’re awesome! Thank you for including us in your growth journeys and helping us improve everyday.

To our community of Claymakers, builders, creators, and experts: Thank you for innovating with Clay in ways we never imagined and being so generous with your knowledge.

To our investors @MeritechCapital, @sequoia, @firstround, @BoxGroup, @Boldstartvc — thank you for believing in our vision for the future of GTM.

To everyone with a bold growth idea waiting to become a reality: we're building Clay for you!

The future of GTM is creative, precise, and possible. Let's build it together. 🙂

We share our in-depth vision of the future in our announcement post in thread.

Thank you for growing with Clay!

[Jeremie Cabling @JeremieCabling]

Excited to partner with @twifintech 🙌

[This Week in Fintech @twifintech]

🚀 This Week in Fintech is excited to partner with @RutterAPI to help B2B fintechs build integrated products faster and more efficiently!

Launch 30+ accounting & commerce integrations with one API.

Get started for free.

https://t.co/hHd3Q6tHQ5

[Jeremie Cabling @JeremieCabling]

@Chengdavid923 Great read! Playground and Revv both seem to be crushing it

[Joeri Billast | The Future CMO @joeribillast]

Some @Spotify podcast stats from 2023 - part 2
The top episode of the year was the one with @mjmayank1 and @JCabling from Wally!

[Jeremie Cabling @JeremieCabling]

Real-time sync between accounting integrations and ERPs is a trend worth watching in this env. Expands TAM + let's you move upmarket.

Watch the @wrapbook team GTM much much faster following their B

[Ali Javid @itsalijavid]

Our platform now includes real-time budget actualization, purchase order and petty cash tracking, and seamless accounting integrations with leading ERPs.
You can learn more here: https://t.co/tlYi8L4nJF

[Jeremie Cabling @JeremieCabling]

Anyone in @developer_dao building on top of @polybase_xyz?

Have heard good things so far but would love if anyone could chat through their experience!

[thirdwork @thirdwork]

Can you explain your web3 startup to your parents? More importantly, do they understand?

@jeremie_xyz had a go at explaining what @wallyxyz_team does in the most simple way possible.

How did he do? 😅

[Jeremie Cabling @JeremieCabling]

@thisiszinger grabbing your # from Lizbeth now, let's chat!

[Steel DAO @SteelDAOxyz]

@SteelDAOxyz hosted our first ever in-person meetup yesterday at #ETHDenver🤝!

Thank you for all the members who showed up and special shoutout to @dpunjabi & @LindseyLi_ for coordinating. Look out for future events 👀!

[Labrys @Labrys_io]

Meeting up with our partners from @wallyxyz_team at @WalletCon_ 🤝

[Jeremie Cabling @JeremieCabling]

@kennethchongeth @Safaryclub Thank you Kenneth 🫡

[Jeremie Cabling @JeremieCabling]

Excited to be a part of @safaryclub batch 5!

Awesome chatting with some of the cohort already.

[Safary 🦁 @Safaryclub]

Batch 5 was our most competitive yet! 🔥

1100+ web3 growth leaders, founders, & operators applied to join our cozy corner of the internet.

We're now reviewing applications to select our next batch of 80.

Decisions will be shared over the next 2 weeks.

Let's growww! 📈🦁