Sachin Jha

The Unusual Product Marketer | Trying to keep “Code” & “Marketing” together. Tweets and threads about the process.

[Sachin Jha @jhasach]

Storytelling is simple.

Few understand this.

Here's my learning from a recent storytelling course:

[Sachin Jha @jhasach]

@ViCustomerCare Sent

[Sachin Jha @jhasach]

@vodafoneindia @ViCustomerCare no wonder you guys are loosing customers. I've been your customer from last 17 years now and you guys are struggling to fix an issue with eSIM QR code generation. Horrible service!!
Escalations: C004-162812299238, C004-162785735366

[Sachin Jha @jhasach]

@skpodila @nikhiljoisr @mrkaran_ @bureauidentity I'll check

[Sachin Jha @jhasach]

What a lovely session @kotakneo team and best part was meeting my mentor @Justsiva123

[Sachin Jha @jhasach]

When you are in the early stages of creating your game, you should try to make your game as good as possible.
When you have a playable build, you can start to think about marketing and PR.

[Sachin Jha @jhasach]

The single most important thing is to make sure that a customer feels welcome and understood.

[Sachin Jha @jhasach]

If you have to make a choice, always choose what you are good at.

[Sachin Jha @jhasach]

In the early stages, blogging about what you are doing and what you've learned.
Will be the best marketing you can do.

[Developer Marketing Alliance @DevMarAlliance]

@jhasach says that the traditional approach to #developermarketing is outdated.

Instead, you need a collaborative approach that involves #developers, decision-makers, and budget owners to create a more effective #marketing strategy.

https://t.co/ovcltMR8Vp

[Isovalent @isovalent]

We're thrilled to announce that @isovalent has been recognized as a leader in the 2023 @gigaom Radar Report for Cloud Networking! 🙌
Check out the press release to learn more about this exciting achievement 👇
https://t.co/Dc5piNW3Ob

[Developer Marketing Alliance @DevMarAlliance]

@jhasach wants to help you arm yourself with the right tools for a successful #developermarketing strategy.

Take a look at his real-life examples and how you can maximize your existing resources.

https://t.co/8Ne5T3TXG3

[Sachin Jha @jhasach]

People buy things for the same reason they check their phone 100 times a day - to fill a void.

[Sachin Jha @jhasach]

@birthmarkbart @DoKcommunity Wishing you all the very best, Bart! It has been great knowing you and working with you on the DOK community!

[Sachin Jha @jhasach]

According to a study by Nielsen, people are 4 times more likely to buy a product when it's recommended by a friend. This is why social proof is such a powerful tool in both marketing and sales.

#selling

[Sachin Jha @jhasach]

The key to product marketing is making people feel like they can't live without your product - even if they've never heard of it before.

#selling #productmarketing

[Bill Mulligan 🐝🐝🐝 @breakawaybilly]

Gateway API was the talk of the town at last KubeCon

This blog from @nicovibert and @jhasach takes us from theory to practice using @ciliumproject as an example

https://t.co/7lFCGF7YM8

[Sachin Jha @jhasach]

The most successful product marketers are the ones who can sell you a pen even if you're already holding one.

[Sachin Jha @jhasach]

The most successful brands are the ones that can make you feel like you're part of something bigger than yourself - even if that something is just a cup of coffee.

[Sachin Jha @jhasach]

When people first get into a new line of work, they're often given tasks that they're uncomfortable with. It's important to learn to ask for help.

[Sachin Jha @jhasach]

The most valuable lessons I have learned have not come from any school.