Jonathan Crowder

VC @IntelisCapital serving entrepreneurs accelerating the energy transition. Investor: @AmperonCo @ElectricEraTech @EnsembleEnergy @Dynamhex & more

[Electric Era @ElectricEraTech]

1/7 Today, we're proud to unveil the next chapter of Electric Era. Our evolution goes beyond a visual refresh. It's a bold statement about who we are and the future we're building. Here's why:

[Quincy Lee @QuincyEdmundLee]

New year…

New home for Electric Era ⚡️⚡️⚡️

Details coming soon

[Jonathan Crowder @jm_crowd]

@chrissundberg @CSPopoff 👋

[Jonathan Crowder @jm_crowd]

@QuincyEdmundLee This is the way.

[Jonathan Crowder @jm_crowd]

@QuincyEdmundLee @GretaThunberg Say it again louder for the people in the back! 📣

[Jonathan Crowder @jm_crowd]

@QuincyEdmundLee @plugshare @RateYourCharge @ElectricEraTech What’s the average charging station rating in Portland / that area?

[Jonathan Crowder @jm_crowd]

Reliability is the great unlock for EV charging. 🔋

[Quincy Lee @QuincyEdmundLee]

Plug in, swipe, charge, repeat

@ElectricEraTech aims to have higher EV fast charging reliability then @Tesla. We are well on our way

[Jonathan Crowder @jm_crowd]

@QuincyEdmundLee ...and you're just getting started.

[Jonathan Crowder @jm_crowd]

Poor reliability is the scourge of EV charging.

You won't find it here.

Congrats to @QuincyEdmundLee and Electric Era for kicking off the new era of simple, fast, reliable EV charging! ⚡️

[Electric Era @ElectricEraTech]

Today, we're delighted to share the news about the launch of our very first public fast-charging station for electric vehicles 🚗⚡️

Drivers can now access reliable, affordable and easy to use EV fast charging like never before

Watch a behind the scenes tour of Electric Era's battery backed and AI optimized charging station technology with CEO @QuincyEdmundLee below

Or check it out for yourself at 6060 NE Columbia Blvd, Portland, OR 97218!

[Jonathan Crowder @jm_crowd]

@UThinkSmart Absolutely. Price is a big component of "not enough value."

It's easy to sell a money machine that costs 50 cents if turns $1 into $2... Customers just don't believe we have one.

[Jonathan Crowder @jm_crowd]

Product-market fit is stupid simple.

You're just asking the wrong questions.

I used to struggle to help startups, because I didn't understand buyer psychology.

Here's what I've learned... 👇

[Jonathan Crowder @jm_crowd]

We treat product-market fit like rocket science. It isn't.

Go back to basics:

-Deliver proven value
-That customers care about
-Tell them in terms they understand

[Jonathan Crowder @jm_crowd]

3. It delivers value customers don't care about.

Your product is great at solving a problem.

...unfortunately customers don't care about that problem.

Solution: Search for the most intense pain, or greatest upside. Customers buy outcomes that matter to them.

[Jonathan Crowder @jm_crowd]

You may add services, maintenance, project management, etc. Sub-contract if needed.

But the customer decision maker knows there's just one phone number to call if they aren't getting the result on their business KPI.

Also means there's only one phone number to call to buy more.

[Jonathan Crowder @jm_crowd]

A simple 30 year-old framework that helped a portfolio company 20X revenue:

Enterprise sales is hard. Long sales cycles. Multiple stakeholders.

Selling tech? Even harder.

But it doesn't have to be... 👇

[Jonathan Crowder @jm_crowd]

The most important idea: the Whole Product.

It's "the complete set of products and services needed to achieve (the customer's) desired result." Enterprises don't buy features. They buy outcomes.

You're the 1 vendor responsible for their business result. Own the problem.