Hello #AWNewYork day 4! Our Chief Revenue Officer @jon_kaplan sat down with marketing powerhouses from @LOrealUSA, @GreyGoose and @PANDORA_NA to discuss the future of the creator economy. Here’s what we learned 💄 🍸 💎
“Inspire someone to take action, to try something new, to make a change. Be a force for good and a force for growth on Pinterest.” @jon_kaplan Thanks for tuning in! #ANAMasters
Pinterest sees creators as a key strategy to its shopping strategy. The platform is looking to highlight “expertise vs. celebrity,” per Pinterest CRO @jon_kaplan. “[Pinterest] shouldn't feel like this highly produced, fomo experience.”
Pinterest CRO @jon_kaplan on the multi-year agreement with Albertsons: "We’re thrilled to see how the team is creating quality content through multiple channels, from our API and AI innovations, to our burgeoning Creator ecosystem.”
Pinterest CRO @jon_kaplan on #PinterestPresents: “We had a big year in 2020, and we want our advertisers to know more about the progress we’ve made, what’s driving our growth and how that’s laddering up to the big bets we’re making.”
It’s not just the political climate that favored Pinterest. The pandemic has led to a surge in online commerce, giving advertisers motivation to rethink how they make sales online. “The total # of transactions on Pinterest were up by 3X year over year,” @jon_kaplan says.
This is an important insight that marketers with mature Brand Suitability frameworks should capitalize on. Receptivity to a marketing message may be lessened, and risk to brand perception may be heightened in negative or polarizing environments. Thank you @Jon_Kaplan, #ANAMasters