Jon Bradshaw

Boarder, diver, music geek, crap guitarist, beach dweller, bar-room mountaineer. Marketing guy.

[Jon Bradshaw @jonmbradshaw]

@FinanceDirCFO @ajwillshire @TomLewis_CPI @MoveBravely @bruceclarkprof @liseymacd @johnnieego @Phillip_Oakley @dave_wakeman @Nickhalo01 @buffalogiu @grightford @mrdipeshashah @JPCastlin @BernardJansen @SamuelBrealey @KBallsays @gregorykennedy @PauliMdt @alicesalisburyj @ramirezreyes @Mechani_Kong @content_grinder @Runsforcoffee1 @DougGarnett @Simon83 @thatAlanCh @RuthArnold @seanmfdineen @caff @booksandwine76 @janthonylong @Dr_Draper @keerti_007 @yesnoum @KevinRothermel @scmeikle How do you know if there’s a bass player at the door? The knocking always speeds up and slows down erratically.

[Jon Bradshaw @jonmbradshaw]

@FinanceDirCFO It’s not the writing as thinking that defeats me. It’s the 30 rounds of editing to turn my thinking back into actual writing that I fail at.

[Jon Bradshaw @jonmbradshaw]

@rorysutherland Utter shite today. The question setter should have each of those body parts removed with a tool as blunt as their mind.

[Jon Bradshaw @jonmbradshaw]

@FinanceDirCFO @bruceclarkprof All of this.

I built the entire leasing and renting system for a 1000 unit apartment business in Excel. Sure it’s clunky in places but;

1. It works and the lost revenue from unleased units is down 70%

2. If we shift to a “real” system I have the requirements spec down pat.

[Jon Bradshaw @jonmbradshaw]

@FinanceDirCFO What the hell is wrong with an Octopus?

Don’t get me wrong - do keep an eye out for the crocs - but if you got to see an eight legged wonder that’s worth the trip in itself.

[Jon Bradshaw @jonmbradshaw]

@ehdecker @ClearChannelUK Might I also add

Q: “Which frames should our distinctive brand assets be in, the first few or the last few?”

A: “All of them. Every one. Every. Damn. One.”

[Jon Bradshaw @jonmbradshaw]

@FinanceDirCFO That’s a fabulous shot of Buachaille Etive Mor. Many happy memories.

[Jon Bradshaw @jonmbradshaw]

@FinanceDirCFO This is the type of content this platform craves. We are about to break the algorithm.

[Jon Bradshaw @jonmbradshaw]

@tomfgoodwin Buy a Miele. You can’t go wrong.

[Jon Bradshaw @jonmbradshaw]

@bruceclarkprof @jdaykin Pardon?

[Jon Bradshaw @jonmbradshaw]

@bruceclarkprof @JohnMBradshaw @faris Honestly. Just looked at @JohnMBradshaw profile and I wish I was that cool. You may have done me a favour.

[Jon Bradshaw @jonmbradshaw]

@colinalewis @faris If you read the actual research papers they’re usually very specific about what types of ads they ran - it’s not all digital display. The narrowness of the studies is a weakness I point out early on. The article’s too long as it is without me reiterating everyone’s methodologies.

[Jon Bradshaw @jonmbradshaw]

@Mi3Australia This looks like a bunch of fairly normal convex response curves just like John P Jones (not EBI, though they have replicated this) found donkeys ago. It’s not about if you get more for more it’s about is the response worth the investment. Nothing new here on first glance.

[Jon Bradshaw @jonmbradshaw]

@ajwillshire It’s genuinely great isn’t it. Kravitz has a real talent. And perhaps most surprisingly Tatum was very good.

[Jon Bradshaw @jonmbradshaw]

@BernardJansen @immarcelinho @JCPHankins @EhrenbergBass Also. We are still just talking comms. How is this “brand strategy” if our foundation process only really impacts advertising?

[Jon Bradshaw @jonmbradshaw]

@BernardJansen @immarcelinho @JCPHankins @EhrenbergBass One message is almost always all anyone can afford. Apart from huge brands. Many associations is still what you’ll get as an outcome. Which should make you question why you went to all that effort if the result is that the same types of people buy you for mostly similar reasons

[Jon Bradshaw @jonmbradshaw]

@BernardJansen @immarcelinho @JCPHankins @EhrenbergBass If you target all category buyers for all the reasons they buy that’s not bothism that’s EBI. If you target a segment for one “different” attribute that’s STP. Can’t have both. Nothing in EBI says target all buyers with your “buy now” performance marketing effort. Fun huh?