I would love to listen into the Microsoft Authenticator team convo where they decided that “I don’t see number” was the right trade off between “everyone has to log in this way” and “if everyone has to log in this way then they’ll also have to log into the Authenticator this way”
I’ll never sell another product/service that isn’t rooted in the #JobsToBeDone framework.
@chriscbs (Product) and @JuJoDi (Engineering) set a new standard for me. One that enables sales and marketing teams to achieve new unlocks.
Hint: we are all oriented around customer progress:
1.) Why customers #hire your company
2.) How customers think about their progress (contrasted to the #OldWay of a sales funnel your CRM suggests)
On stage at #Bos2023 sharing learnings & outcomes from the last several years applying #JTBD
@deriksutton@bmoesta@Autobooks_
At @bmoesta’s Re-Wired office jamming with @JuJoDi on our @bosconference presentation. Can't wait to see everyone in Raleigh next week and share how we managed to get Product and Engineering unstuck and back to shipping a few times throughout our company's history. #shapeup
I spent countless hours with Russell. He was an open mind, an open heart, a great friend. My career wouldn't exist without the time we spent fascinated by JavaScript in 2005. Neither would my free throw or my golf swing.
I'm sorry for your loss
@Tori_Sachs@JoeyRexford